1. Sai Gajjala, Tim Huffman, Sarah Meadows, Bruce Wayne
Beekeeper
Sai Gajjala, Tim Huffman, Sarah Meadows, Bruce Wayne

2. Key Issues Core business verticals Internal silos
Inefficient management structure
Cross compatibility of features

3. SWOT Analysis Strengths Weaknesses Fast growth Customized delivery
Employee application usage data
Too reactive
Lack of industry leader reputation
Opportunities
Threats
Niche market
Size of hospitality & retail markets
Standardizing smartphones in the workplace
Oligopoly of communication app leaders
GDPR
HIPAA

4. Recommendations Recommended Plan Consolidate & Restructure
Alternate Plan 1
Single vertical
Alternate Plan 2
Increase capacity

5. Implementation Focus on three core industries
Organizational restructuring
Re-Engineer Platform for Agility

6. Core Business Verticals
Hospitality
Retail
Manufacturing

7. Series A Staffing & Funding

8. Organizational Restructuring
Engineering team siloed into three areas
Improve expertise in industry areas
One employee experience
Dashboard & analytics
Security & Integration
Hire project managers with industry expertise in three core business areas

9. Re-Engineer Platform for Agility
Create Basic App
Create Industry Add-Ons
De-integrate industry specific features to create a standard app that can be used by ‘most’ industries. Branded as Beekeeper.
Create industry-specific features as add- on packages that can be purchased and built-out for additional industries over time.
Brand Beekeeper packages:
Retail: Bumble Bee
Hospitality: Honey Bee
Manufacturing: Worker Bee

10. Bring Out The Best In Each Other
Timeline
Internal
External
0-6 months
Begin re-engineering a “standard” version of Beekeeper app
End sales to other non-core verticals
Communicate dedication to core vertical clients
6-12 months
Internal restructuring
Develop industry-specific branding for verticals
Cross-train engineers
Hire Project Managers within the 3 core verticals who are Subject Matter Experts (SMEs)
12-18 months
Two-factor authentication implementation
18-24 months
Deliver “standard” version of Beekeeper app to market with add-on features for specific industries
Bee Proactive
Keep it simple
Bring Out The Best In Each Other
Bee Brave
Bee Open

11. Alternative 1: Single Vertical
Focus on hospitality industry.
Massive market & potential
Too dependent on hospitality market
Build reputation
Limits growth in other areas
Potential to be industry leader
GDPR concerns for international chains

12. Alternative 2: Increase Capacity
Hire more engineers.
Increase bandwidth
Cost of hiring
Adapt to consumers’ needs
Costly maintenance
Consumer-specific customizable company
Non-standard platform to troubleshoot & manage
Further increase communication gap among development engineers.
Need for rebranding

13. Engineering Staffing Analysis

14. Conclusion Focus on three core industries Organizational restructuring
De-integrate industry specific features