1. Preparing persuasive presentations

2. Objective and audience drive content
What is my objective?
2. Who is my audience?
What information should I give?
How should my ideas be organized?

3. Communication objective
As a result of this presentation, I want my audience to…

4. Presenter knows more than audience can take in
capacity
Presenter
knowledge

5. Need to always carefully pick and choose content!

6. Typical presentation structure
Effective opening
Preview
Main points
Effective closing
Gets audience interested
Tells audience what is coming
Present the meat
Reinforces your comm. objective

7. Effective opening gets audience interested
grab attention
show what’s in it for them
build your credibility, if necessary
connect with PUNCH

8. source: www.presentationzen.com

9. source: www.presentationzen.com

10. source: www.presentationzen.com

11. source: www.presentationzen.com

12. source: www.presentationzen.com

13. source: www.presentationzen.com

14. Practice presentation openings

15. Preview tells audience what is coming
 Help audience understand and remember

16. Main points present the meat
Limit main points to max 3
Use explicit transitions
Choose main arguments from the audience’s perspective (next slide)

17. Choose main arguments from the audience’s perspective
Ensure your objective and claims are very clear
Support claims with evidence (claim-data-warrant)
Stress positive benefits, opportunities
Be innovative and original
Present both sides of argument if needed
Exploit persuasive pattern (next slide)

18. Persuasive pattern
Attention
Problem
Solution
Action

19. of your recommendation
Outline options
Arouse interest
Show the need
Suggest action
Convince of
importance
Attention
Problem
Solution
Action
Show you understand
audience position
Point out benefits
of your recommendation
Relate to audience

20. Effective closing reinforces comm. obj.
Let audience know you are closing
Options
Summarize main points
Refer to your opening
End with action steps
Concentrate on main ideas if run out of time

21. Support presentation with nonverbal language
Move deliberately  confidence
Use gestures and facial expressions
Vary voice for emphasis

22. Impromptu presentations