1. Casa Key Airlines Your key to a brand new experience!

2. Content Use-casesUse-cases Environmental analysisEnvironmental analysis Vision and main goalsVision and main goals What do we offer?What do we offer? Business strategyBusiness strategy MarketingMarketing SalesSales Human ResourcesHuman Resources Financial planFinancial plan Marketing toolsMarketing tools QuestionsQuestions Casa Key GameCasa Key Game

3. Use-cases Star UMLStar UMLStar UMLStar UML

4. Environmental analysis PESTEV-analysis:PESTEV-analysis: Politics: democratic republic, member of EUPolitics: democratic republic, member of EU Economical: GDP, inflationEconomical: GDP, inflation Social: culture, favourite destinationsSocial: culture, favourite destinations Technological: parameters of Vilnius airportTechnological: parameters of Vilnius airport Environmental: EU-regulations, ISO certificateEnvironmental: EU-regulations, ISO certificate Values: ethics and habits in Lithuania and in destinationsValues: ethics and habits in Lithuania and in destinations Vilnius: good demand expectedVilnius: good demand expected

5. Vision and main goals – 5 years time Your key to a brand new experience Marketing leader:Marketing leader: LithuaniaLithuania Northern EuropeNorthern Europe Baltic Sea CountriesBaltic Sea Countries Become profitable (own 15 aircraft)Become profitable (own 15 aircraft) Well-known brandWell-known brand Have and keep motivated professional staffHave and keep motivated professional staff

6. What do we offer? Perfect customer servicesPerfect customer services SafetySafety PunctualityPunctuality QualityQuality ReliabilityReliability Special servicesSpecial services

7. Product list Air ticketsAir tickets Transport tickets (bus & train)Transport tickets (bus & train) Book accommodationBook accommodation Charter flightsCharter flights Special holiday packagesSpecial holiday packages Transport animalsTransport animals Special flights; celebrationsSpecial flights; celebrations Duty free shopDuty free shop Free use of laptop, TV, magazines & newspapersFree use of laptop, TV, magazines & newspapers Information about destinationInformation about destination Supplemental services (cargo & post)Supplemental services (cargo & post)

8. Business strategy

9. General Focused on core businessFocused on core business Outsourcing other servicesOutsourcing other services Investing only into profitable projectsInvesting only into profitable projects Each employee identifies our vision (Balanced Scorecard)Each employee identifies our vision (Balanced Scorecard) Copying LCC approach + servicesCopying LCC approach + services One type of aircraftOne type of aircraft New technologyNew technology

10. Marketing Your key to a brand new experience Announce new airline companyAnnounce new airline company Attract 50% of Lithuanian travel agenciesAttract 50% of Lithuanian travel agencies Clients who like our mottoClients who like our motto ClientsClients Travel agenciesTravel agencies OtherOther BusinessmenBusinessmen StudentsStudents FamiliesFamilies Young couplesYoung couples Adventurous typesAdventurous types......

11. Channels Scheduled flightsScheduled flights InternetInternet WebpagesWebpages Blogs about travellingBlogs about travelling Word of mouth methodWord of mouth method BillboardsBillboards Around Vilnius & LithuaniaAround Vilnius & Lithuania Radio station & TVRadio station & TV BrochuresBrochures CatalogsCatalogs Charter flightsCharter flights Deals with travel agenciesDeals with travel agencies

12. Sales Join Galileo & Amadeous (GDS)Join Galileo & Amadeous (GDS) Distribute tickets via websiteDistribute tickets via website

13. Human Resources Professional staffProfessional staff OutsourcingOutsourcing Specialised agencies for:Specialised agencies for: RecruitmentRecruitment EducationEducation TrainingTraining

14. Financial plan in thousands USD201120122013201420152016 Profit-335.461 USD-106.292 USD-20.338 USD-55.498 USD374.060 USD646.490 USD Profit cumul.-335.461 USD-441.753 USD-462.091 USD-517.589 USD-143.529 USD502.961 USD Sum Revenue150.100 USD450.500 USD650.400 USD801.200 USD1.102.500 USD1.503.500 USD Revenue Shed. fl.100.000 USD250.000 USD350.000 USD400.000 USD500.000 USD700.000 USD Revenue Charter fl.50.000 USD200.000 USD300.000 USD400.000 USD600.000 USD800.000 USD Revenue others100 USD500 USD400 USD1.200 USD2.500 USD3.500 USD Sum Costs485.561 USD556.792 USD670.738 USD856.698 USD728.440 USD857.010 USD Labour Costs27.018 USD81.090 USD117.072 USD144.216 USD198.450 USD270.630 USD Fuel Costs36.024 USD108.120 USD156.096 USD192.288 USD264.600 USD360.840 USD Navig./Airport Costs15.010 USD45.050 USD65.040 USD80.120 USD110.250 USD150.350 USD Operational Costs7.505 USD22.525 USD32.520 USD40.060 USD55.125 USD75.175 USD Aircrafts400.000 USD300.000 USD 400.000 USD100.000 USD0 USD Number of Aircrafts47101415

15. Management tools Overview Passengers Load Factor Financial Aircraft

16. Possible?

17. Questions?

18. Casa Key Game

19. Thank you for your attention!