1. Mobility and Ancillary Services – Game Changer for the Travel Industries Darius Jurczyk March, 2012

2. ©2012 SAP AG. All rights reserved.2 SAP Helps the Travel and Transportation Industries Run Better The entire Airline business network runs SAP 300 + Aviation and Defense Customers Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO About 400 Railway and Public Transport companies run SAP Being the clear No. 1 in this Industry! 70 Airport companies managing 400 Airports run SAP Being No. 1 in Airports in EMEA / APJ More than 500 LSPs worldwide run SAP, more than 300 customers in EMEA The entire Hospitality business network runs SAP 160 + customers Hotel- Cruise- and Timeshare-, Travel Services-, Food Services-, Amusement parks /Casinos/ Lottery, Event Mgmt

3. ©2012 SAP AG. All rights reserved.3 The entire Airline business network runs SAP 300 + Aviation and Defense Customers Airline Operators, Airline MRO, OEMs, OEM MRO, 3P MRO About 400 Railway and Public Transport companies run SAP Being the clear No. 1 in this Industry! 70 Airport companies managing 400 Airports run SAP Being No. 1 in Airports in EMEA / APJ More than 500 LSPs worldwide run SAP, more than 300 customers in EMEA The entire Hospitality business network runs SAP 300 + customers Hotel- Cruise- and Timeshare-, Travel Services-, Food Services-, Amusement parks /Casinos/ Lottery, Event Mgmt Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE SAP Strategy - 5 Markets

4. ©2012 SAP AG. All rights reserved.4 SAP Today – Winning in 5 market categories 55,700+ SAP employees worldwide 120 countries 25 industries 37 languages 75 country offices 1,200+ services partners worldwide Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE

5. ©2012 SAP AG. All rights reserved.5 SAP Today – Winning in 5 market categories Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE

6. ©2012 SAP AG. All rights reserved.6 SAP Mobile – Impact on the Travel Industry Powered by SAP HANA TECHNOLOGY & DATABASE CLOUD APPLICATIONS ANALYTICS MOBILE Reducing Costs Increase Operational efficiency Improved Asset`s Turnaround Incremental Revenues & Enabling Ancillary Revenues Improve Customer Services & Increase Passenger Loyalty Improve Workforce Productivity Better on board customer services

7. ©2012 SAP AG. All rights reserved.7 Travel Industry – Largest Connected Marketplace Passenger Transportation Entertainment & Recreation Tourism & Travel Services Hotels CPs & Retailers Airports & Stations AirlinesRail Passenger Management Workforce Management Asset Management

8. ©2012 SAP AG. All rights reserved.8 Always connected traveler Passenger Transportation Entertainment & Recreation Tourism & Travel Services Hotels CPs & Retailers Airports & Stations AirlinesRail Anytime & Anywhere Real-time Mobile information

9. ©2012 SAP AG. All rights reserved.9 Game changer for the Airline Industry Ancillary Revenues 12% of total airline revenues Ancillary sales via mobile Valuable Service The key issue is whether the travel industry can evolve from a mode of transportation to a retail business. Always connected traveler Anytime & Anywhere Passengers / Consumers Largest Connected Marketplace Digital Aircrafts – Flying Domains SAPs mobile development technologies

10. ©2012 SAP AG. All rights reserved.10 Why SAP? Ten Reasons to choose SAP for Enterprise Mobility TOP 10 Reasons Market Leader End-to-End Solution Supporting Leading Devices Mobile-Enable Any Application Opens Access to Wide Range of Users Unlock Innovation Deployment Flexibility Enterprise-Level Security Rapid Business Value Industry Focus 1 2 3 4 5 6 7 8 9 10 Afaria: Top ranked in Forrester Wave Mobile Device Management Solutions report Leader in Mobile Device Management for 9 th year and mobile middleware for the 8 th year