2. Main Objective
The main objective of ACTIVE ACCESS is to increase the use of cycling but especially walking for short everyday trips in local areas, in order to benefit people’s health, and the health of the local economy. It aims to transfer longer car trips to shorter walking and cycling trips by changing people’s mental maps of their local neighbourhoods so that they realise what is available on their doorstep, rather than in the edge of town retail park.

3. Specific Objectives (1)
Save energy through a modal shift from car to walking and cycling
Improve public health, by increasing the % of the population who take regular exercise
Helping to tackle obesity
Strengthen local economies by making key target groups more aware of, and therefore more frequent users of, shopping and leisure opportunities close to their homes

4. Specific Objectives (2)
By strengthening local economies, thus ensuring that services remain close to where people live
Build the capacity of partners and followers to implement measures to encourage walking and cycling for short local trips
Reduce conflicts/barriers between walking and cycling
Raise awareness of and support for walking as a mode of transport

5. Target Groups Decision Makers like politicians
Multipliers like journalists, health institutions, associations etc.
End Users - shop / restaurant owners - schools and companies - the general public - etc.

6. Approach

7. Approach Approach 1: Preparing and improving the ground
Approach 2: Walking & cycling to shops, restaurants and other local businesses
Approach 3: Walking & cycling to and for recreation
Approach 4: Walking & cycling to school / kindergarten
Approach 5: Walking & cycling to and at workplaces

8. Implementations
There will be several implementations in 10 European countries.
All partners will carry out a walking audit with local politicians and technicians as a way to raise awareness of walking as a mode of transport.
Partner Tartu carries out a safety audit too.

9. Implementations in Graz, Austria
Application of campaigns to promote walking for senior citizens
Welcome packages for new members of the community
Exercise prescriptions to enhance physical activities
Campaign „First steps” of young citizens

10. Implementations in Haute-Savoie , France
Promotion of cycling and walking to go to local shops and restaurants.
Promotion of cycling and walking for recreation and work in the ski resort town of Les Gets
Promotion of a walking bus in four schools and awareness raising with others
Promotion of cycling and walking to go to work

11. Implementations in Aveiro, Portugal
Promoting of parking areas around the historic district and walking
Creating a map of thematic walking routes with the participation of commercial establishments
Raising awareness of shopkeepers and restaurant owners for walking as a transport mode and increasing patronage

12. Implementations in Alba Iulia and Bucharest, Romania
Children competitions (cycling, drawing, etc) and short walking/cycling outings
Competitions between educational institutions, short walking demonstrations, stands to promote / present walking / cycling benefits for health
Street events

13. Implementations in L’Alcúdia, Spain
Promoting walking and cycling to L'Alcudia town centre
Promoting walking and cycling to l'Alcudia Schools

14. Implementations in Tartu, Estonia
Sustainable transport education in schools
Walking for health - new programmes will be developed with different risk groups
Reward programmes of local shopkeepers for walking to their facilities
Guided walks for recreation
Street safety audit

15. Implementations in Budapest, Hungary
Promotion program for shopkeepers to foster walking and the use of bicylces for clients

16. Implementations in Miercurea Ciuc, Romania
Campaign: KIDS WALK-TO-SCHOOL
Creation of green zones in Harghita's cities
Campaign: „Walk to Work - Day"

17. Implementations in Nicosia, Cyprus
Encouraging walking and cycling to a local primary school
Creating a lobby for Non Motorised Transport

18. Implementations in Pomurje County, Slovenia
Campaigns to encourage walking / cycling as weekend events
Campaign: Walking and cycling to school
Campaigns: Walking and cycling to and at work and to local shops

19. Implementations in Koprivnica, Croatia
Campaign: To school, without my car!
Cycle pooling
Campaign: Active shopping
Campaign: regular cycling to work

20. Partners in Active Access (1)
Edinburgh Napier University – Transport Research Institute (ENU), UK
Forschungsgesellschaft Mobilität – Austrian Mobility Research (FGM-AMOR), AT
City of Koprivnica, HR
Tartu City Government, EE
Harghita Energy Management Public Service, RO
Hungarian Cyclists’ Club, HU
Centre for Health and Development Murska Sobota (CZR/CHD MS), SI

21. Partners in Active Access (2)
Prioriterre, FR
Energy Agency of La Ribera (AER), ES
Cities For Mobility, DE
University of Nicosia, Cyprus (ESC), CY
Municipality of Aveiro, PO
Walk21, UK
The Association for Urban Transition (ATU), RO
German Institute of Urban Affairs (DIFU), DE

22. Contact details Active Access is co-ordinated by:
Tom Rye and
Catriona O Dolan
Edinburgh Napier University; Transport Research Institute
Merchiston Campus, 10 Colinton Road Redwood House UK - EH10 5DT Edinburgh; United Kingdom
Tel.:

23. www.active-access.eu Legal disclaimer:
The sole responsibility for the content of this presentation lies with the authors. It does not represent the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein.