1. Welcome to Research Methods
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Welcome to Research Methods
LDSP 389
Dr. Crystal Hoyt

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Culture of Honor
Crime Statistics for Northern and Southern United States
More homicides in the South
Southern and Northern States Comparable in Crime-Related Homicides
More Argument-Related Homicides in Southern States (honor, face issues)
Due to historical events, Southerners developed "culture of honor“
Insults diminish a man's reputation and he tries to restore his status by aggressive or violent behavior.

4. Non-Experimental Evidence
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Non-Experimental Evidence
Archival Research: The Analysis of Laws
Less restrictive gun control laws in the south and west
Less restrictive self-defense laws in the south and west
Fewer laws for mandatory arrest for domestic or child abuse in the south
Corporal punishment in schools banned less in the South
Attitudes Toward Violence
Southerners and Northerners endorse violence in general at the same level
But Southerners endorse defending family and property and corporal punishment more than Northerners

5. Experimental Evidence
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Experimental Evidence
Experiments:
U of M students who grew up in the North or South.
Insulted by a confederate
Bumped into the participant and called him an "a**hole.“
Compared with northerners, southerners were
(a) more likely to think their masculine reputation was threatened
(b) more upset (as shown by a rise in cortisol levels)
(c) more physiologically primed for aggression (as shown by a rise in testosterone levels)
(d) more cognitively primed for aggression
(e) more likely to engage in aggressive and dominant behavior.

6. Split Brain Research How does the brain affect behavior?
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Split Brain Research
How does the brain affect behavior?
What is each area of the brain responsible for?
Each hemisphere
Split brain patients
Corpus callosum

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Split Brain Research

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KEY *
RING
What did you see?
Normals: “KEYRING”
Split brains: “RING”
Reach out with your left hand and touch the object that was projected on the screen
Touch: KEY
Name the object you touched: “RING".

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Split Brain Research
If an image is projected to the right visual field (i.e., to the left hemisphere) patients can describe what they see.
LEFT BRAIN : VERBAL
But when the same image is displayed in the left visual field (i.e., to the right hemisphere), the patient cannot describe what they see.
But if the patient is asked to point to an object similar to the object being projected, they do so with ease.
RIGHT BRAIN: NONVERBAL

10. Stroop Interference Effect
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Stroop Interference Effect
Well-learned habits often interfere with the production of competing responses
Like moving to a culture that nods heads up and down to mean no and moves head side to side to mean yes.
Stroop used the fact that reading is such a well-learned behavior to demonstrate this

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Colors
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PURPLE
BROWN

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13. 1. RED 9. BLUE 17. GREEN 2. PURPLE 10. RED 18. PURPLE 3. GREEN
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1. RED
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17. GREEN
2. PURPLE
10. RED
18. PURPLE
3. GREEN
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5. BROWN
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