1. Logos

2. WHAT IS A LOGO?
You have 1 minute to write down what you think the definition of a logo is and what its purpose is.. A logo is a small picture, word or symbol, that accompanies a product in the advert, and comes to represent the brand, as well as saying something about the product.

4. Denotation (direct) and Connotation (indirect/ suggestive)
SHAPES
COLOUR
FONT
FONT
FONT

5. What does this logo tell you about the product / company?

6. What does this logo tell you about the product / company?

7. Task
Look at the logo sheets and label the parts of the logo that tell you something about the product or company.
What are the connotations of the shapes / colours / font etc
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9. What makes a good logo?
Think of all the logos you can and make a list of 3 things which you think make a really effective logo
Eye catching, simple, good choice of colours for the product, tells you something about the product, memorable

10. Colour Colour increases brand recognition by up to 80%.
Colour ads are read up to 42% more than similar ads in black and white.
Colour can be up to 85% of the reason people decide to buy.

11. The importance of Colour

12. TASK With the logo template, create 4 different colour schemes
1) For an expensive brand
2) For a travel brand
3) For a clothing brand
4) For a health brand