1. Web2.0, Social Software, Folksonomy
Buzzwords 2006
Web2.0, Social Software, Folksonomy
Common Solutions Group May 2006
Jim Phelps, Sr. I.T. Architect
University of Wisconsin - Madison

2. I will: Define Web2.0, Social Software & Folksonomy Lead a prayer
Do a demo
Show amazing growth
Bring it back to the Enterprise
Specifically: IBM, Microsoft
Fear, Uncertainty and Doubt (FUD)

3. Business getting info to consumers
Define Web2.0
1994 -
World Wide Web
HTML editors
Domain Name
Web Hosts
ISP
*.com
Business getting info to consumers

4. Define Web2.0
2002 -
World Wide Web
*.com

5. Define Web2.0
Web 2.0
2002 -
*.com

6. Define Social Software
Web 2.0
Social
Software

7. Define Social Software
Clay Shirky, “Social Software is the stuff that gets spammed.”
“...enables people to rendezvous, connect or collaborate ... and to form online communities.”
Social
Software

8. Define Social Software
- Put stuff up to share
- Starting with friends and family
- Leads to discovery of others
- Who form a community
- Driven by tag-based searches
Social
Software

9. Define Folksonomy
Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.

10. Define Folksonomy I’ll just show you...
Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.
I’ll just show you...

11. Before the demo, please join me ....

12. Let not browser bugs hamper us in our clicking.
Oh great gods of the Demo, we beseech thee, bless us with bandwidth and stability in these times of interactivity.
Let not browser bugs hamper us in our clicking.

14. Links I use in my demo http://del.icio.us/jimphelps

15. whew

16. Tracking new trends / memes
les=1

17. In Review Web2.0 - easy publishing and remixing
Social Software - finding people and communities
Folksonomy - people tagging objects
RSS - really simple syndication
Tags and simple APIs for integration
Cool stuff - social discovery, tag clouds

18. It’s a growth industry 38.5 Million Sites 2.4 Billion links
40 Million Videos
watched daily
Founded 2002
Founded February 2005

19. It’s a growth industry Feb 4, 2005 270,000 users 3.5 Million photos
June 15, 2005
775,000 users
19.5 Million photos
Jan 2006
2 Million users
142 Million photos

20. Cool for geeks. What about reality?

24. And the Enterprise?

27. IBM - Dogear
“Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”

28. IBM - Dogear Web 2.0 Social Software
“Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”
Web 2.0
Social Software

30. So the big players see opportunities in: Web 2
So the big players see opportunities in: Web 2.0 Social Software Folksonomies

31. FUD = Fear Uncertainty Doubt

32. Fear Uncertainty & Doubt

33. Forrester Research: Social Computing
"Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists."

34. FUD: Users will Control Message
*.com

35. Small Group Collaboration
In Our Enterprise...
Enterprise Reporting
Taxonomy/Ontology
Formal Information
Archives
Shared Folders
Small Group Collaboration
Files/Folders
Storage

36. Small Group Collaboration
In Our Enterprise...
Enterprise Reporting
Taxonomy/Ontology
Formal Information
Archives
Blogs
Wikis
etc
Tags
Dogear
Technorati
Social Sharing
Discovery
Shared Folders
Small Group Collaboration
Files/Folders
Storage

37. I did: Define Web2.0, Social Software & Folksonomy Lead a prayer
Do a demo
Show amazing growth
Bring it back to the Enterprise
Specifically: IBM, Microsoft
Fear, Uncertainty and Doubt (FUD)

38. Buzzword complete statement
Web2.0’s easy publishing and social software will drive collaboration and community building within the enterprise and across virtual and real organizations.
Folksonomies will improve finding and classifying of content within the enterprise and across organizations.

39. Web2.0, Social Software, Folksonomy
Buzzwords 2006
Web2.0, Social Software, Folksonomy
Common Solutions Group May 2006
Jim Phelps, Sr. I.T. Architect
University of Wisconsin - Madison
Copyright Board of Regents, UW-Madison, May Share with attribution. No commercial re-use without written permission.