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Welcome to 2nd Semester What’s New This Year?.

Published byHannelore Messner Modified over 5 years ago

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Presentation on theme: "Welcome to 2nd Semester What’s New This Year?."— Presentation transcript:

1 Welcome to 2nd Semester What’s New This Year?

2 What Will We Learn? 5 Topics Market Research Professional Selling
Public Relations Distribution and Package Design Advertising

3 What Will Be Different? (Very) Time Sensitive Projects
Real World Scenarios Assisting Businesses, creating new products School will start asking us for help Working with other departments (graphics, video, etc.) Role Play Scenarios Shark Tank, The Apprentice, etc.

4 What Will Be Different? ctd
Role Play Scenarios Shark Tank, The Apprentice, etc. Professionalism counts! Nervousness = o.k. Slang = not o.k.

5 Content Assumptions You can discuss… ESOMIE Product Life Cycle
Pricing Strategies Profitability (ROI, Break Even) Market Segmentation

6 Content Assumptions You can create… Basic logos in Illustrator
Basic ads/Package Design in Photoshop Website Basic Movie Maker proficiency

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