1. 1 IME 375 Viacom vs YouTube March 14 - 2007 Viacom sues Google/YouTube Is there a biz opportunity here?

2. 2 IME 375 Viacom vs YouTube March 14 - 2007 11:35am 03.13.07

3. 3 IME 375 Viacom vs YouTube March 14 - 2007 VIACOM'S SUIT “Defendants know and intend that a substantial amount of the content on the YouTube site consists of unlicensed infringing copies of copyrighted works and have done little or nothing to prevent this massive infringement. To the contrary, the availability on the YouTube site of a vast library of the copyrighted works of Plaintiffs and others is the cornerstone of Defendants' business plan. YouTube deliberately built up a library of infringing works to draw traffic to the YouTube site, enabling it to gain a commanding market share, earn significant revenues, and increase its enterprise value.” Reply All: Is YouTube a Legal Gamble for Google? 10/11/06Reply All: Is YouTube a Legal Gamble for Google?

4. 4 IME 375 Viacom vs YouTube March 14 - 2007 In the complaint, Viacom said YouTube's approach renders Viacom unable to protect its rights and harms its ability to profit from in particular "time- sensitive works," such as episodes of "The Daily Show" or "The Colbert Report," which have been appearing on YouTube as soon as they air, or first-run movies like "An Inconvenient Truth," which "appear in their entirety on YouTube before being distributed on home video."

5. 5 IME 375 Viacom vs YouTube March 14 - 2007 "YouTube's strategy has been to avoid taking proactive steps to curtail the infringement on its site," said Viacom in a statement. "Their business model, which is based on building traffic and selling advertising off of unlicensed content, is clearly illegal and is in obvious conflict with copyright laws.“ BBC

6. 6 IME 375 Viacom vs YouTube March 14 - 2007 How has this affected the stock price of Google? How has this affected the stock price of Viacom? Why has the market reacted this way? Is anything on the Google site? What about Viacom’s website? Does the YouTube site mention it? Are there YouTube videos about it? Should VLOGS or Vids that mention Viacom be deleted

7. 7 IME 375 Viacom vs YouTube March 14 - 2007 Acceptable.TV