1. Amelia , Shelby, Ben , Alfie , Daniel and Elliot
European Getaways
Amelia , Shelby, Ben , Alfie , Daniel and Elliot

2. Our unique selling point
Our Airline Unique Selling Point is that it is a ethical company and values sustainability at the core of everything we do. Such as:
We use more eco-friendly fuel
Our interior is made-up of 100% recyclable materials
We offer arrange of Fairtrade goods for people to buy on their flight
Reducing the noise pollution during take off and landing

3. Branding
Our logo is very simple so that when customers see our logo they will recognise it straight away. Our logo also features a gold colour this resembles the golden sun which reminds the customer of their holiday destination.

4. Target Audience
Our airline is aimed at older generation. We have chosen the older generation because they have more time to travel at leisure. Looking at the data most people have average income therefore we will only be travelling short distances in Europe this will help us to keep our costs down and charge affordable prices attracting or target market.

5. Tickets
Prices will depend on the destinations people are travelling to and at what time of the year.
We will have a
Economy
Business Class
First Class service
And will up sell these tickets through add on that customers can purchase

6. Revenue streams
In addition to tickets we will charge for the optional items below:
Items
How much we will charge
Extra baggage /extra leg room
£30 per ticket
Priority boarding passess
£25 per ticket
Buying fairtrade food and drinks on the plane
Depends on what customer orders
Buy duty free goods/scratch cards etc £5

7. Partnership with other agencies
In order to increase our revenue we are also going to sell tourist sightseeing packages on the flight. We will set up a partnership with other businesses and negotiate deals with them. Below is a example of the package.
Paris Package
Paris Discovery Tour
Skip the line Eiffel Tower Entrance ticket
Seine River Sightseeing Cruise
2 day pass for hop on and off buses
Skip the line Lourve Entrance ticket
Total £150.00
Rome Package
Rome Discovery Tour
Skip the line Coliseum Entrance ticket
Tour of Vatican City
2 day pass for hop on and off buses
Skip the line Forum of Augustus Entrance ticket
Total £150.00

8. Destinations Our destinations will be European Destinations : Spain
Portugal
Germany
France
Italy
We are travelling to these destinations as they are very popular and high demand . We are also traveling to these destinations as they are all in Europe.

9. Staff
We will employ flight attendants at every airport destination to help out with our customers if they are ever in need. Our staff uniform will be green as it will help to give off a ethical brand image .

10. Thank you for listening to our presentation
Are there any questions