1. Putting Print in Perspective
Jennie Beck. ABC South Africa. August 2015

2. Five themes
Journalism
Technology
Reach
Revenue
Alternative Futures

4. Journalism

10. 27/11/2018

12. But did we do this right?
Speed 
Platform-relevant content X
Depth of content
Revenue XX
Reach
Branding

15. Reach Global daily print newspaper circulation 2010-2014 Paid and free
Source: 2015 WAN-IFRA World Press Trends

16. 2.7 billion print newspaper readers
Reach
2.7 billion print newspaper readers
770 million reading on desktop digital platforms
83% of UK adults read newspapers on one or more platforms
Source: 2015 WAN-IFRA World Press Trends

17. 27/11/2018

18. Printed newspapers a 12% global ad medium
But declining globally
Global
average
Printed newspaper share of ad revenue 2015 (f) %
Source: This Year, Next Year. GroupM December 2014

19. Revenue – some big numbers
Source: 2015 WAN-IFRA World Press Trends

20. 27/11/2018

22. Alternative futures
“The eventual destination of newspapers, then, looks likely to be the equivalent of the artisanal cheese. There may be a few producers obeying the old laws of newspaper-making, laws set by the finite space of print rather than the infinity of the internet, catering to a small audience that likes to turn a real and not a virtual page and knows its Bodoni from its Cheltenham ” Ian Jack

24. Alternative Scenarios – the Dutch model
Wisdom of the Crowd
Co-creation, sharing and crowd-funding push government back. What counts as news is no longer determined by media brands but by the crowd
A Handful of Apples
Mega concerns set the agenda. Everything is branded – just like the news which journalists market as niche products. Most traditional media businesses do not survive.
The Shire
Small-scale autonomy and caution reign. Media landscape looks like collection of islands with small local titles. News is exchanged on thematic community sites.
Darwin’s Game
Government and media are more transparent and have an open dialogue with their target groups. Traditional news providers are relevant again but journalism held to high standards.

25. Putting Print in Perspective
Jennie Beck. ABC South Africa. August 2015