1. Visual Media and Marketing
Region Training Conference 2018
Name, Position

2. VISUAL MEDIA Media the primary means of mass communication
Visual Media includes
Photography, Videography, Graphic Design, Fashion, Architecture, and etc.

3. Photography Definition What is the relevance?
The art of taking and processing photos
What is the relevance?
Preserves memories from an event
Can be created by any person with access to a camera
Can be used in conjunction with other media

4. Videography Definition What is the relevance?
The art of making video films
What is the relevance?
Preserves memories/moments; Can be created by anyone; Can be used in conjunction with other forms of media
A more engaging form of media that can be made more unique and creative

5. Graphic Design Definition What is the relevance?
The art of combining images, words, and ideas
What is the relevance?
Flexible marketing tool
Widely used for marketing

6. Editor Tips Visual media triad What you should keep in mind
Photo editing, video editing, and graphic design
What you should keep in mind
Use what you have (BEE resourceful!)
Find inspiration from friends and social media to improve your art
Reflect on how your audience reacts in order to improve your work
Photo Editing - for adjusting look of image, cropping
Video - to trim content or join other clips together
Graphic Design - making graphic artwork or other publications

7. MARKETING Good marketing is about good communication!
BEE good at communication!

8. Tools Tools Cameras Computers Tips Phone, DSLR, Point & Shoot
Accessories, such as tripods, are helpful!
Computers
Tips
Don’t just aim for the biggest and most expensive tools, BEE creative with what you can afford
Cameras:
- Nowadays, many people own simple camera or smart phones. You don’t need expensive tools to have good content.

9. Applications Photo Editing Video Graphic Design
Adobe Lightroom; VSCO (for Smart Phones)
Video
iMovie or Windows Movie Maker; Premiere Pro; Final Cut Pro; Sony Vegas
Graphic Design
Canva.com (for beginners); Adobe Photoshop and Illustrator; Inkscape
These are just examples! Use what’s available to you.

10. Branding Definition Why is it relevant?
Name, slogan, sign, symbol, design, or a combination that identifies and gives consistency to a group or organization
Why is it relevant?
Helps the audience easily identify the group or item (ex. the Key Club Seal identifies Key Club)

11. Graphic Standards What makes Key Club, Key Club?
Wordmark
Seal
Fonts
Colors
Borders
Refer to the Cyber Key for more!
KCI:
CNH: _Standards.pdf

12. Social Media
Social Media is incredibly popular, being used by many around the globe
Accounts to use for appropriate and effective marketing
Facebook; Instagram; Twitter; YouTube
BEE safe and keep private info. to yourself. (Refer to SafeKEY initiative!)

13. District Updates Stay updated! Facebook: @calinevhakeyclub
YouTube: CNH Key Club
Reflector Groups
cnhkeyclub.org > Resources > Reflector Groups

14. Questions?
Comments?
Concerns?

15. Acknowledgements
The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years.
Kelly Tran, District Visual Media Editor,
Nathaniel Banlusak, Communications & Marketing Committee Chair,