1. Other Attributes Persona empathy mapping exercise
Proposition name: __Cloud Storage___________ Segment: Large Corporate________
Persona role: _Administrator________ Name: _Mark Philipousos___ Age: _32__
Avid reader of TechCrunch and security forums
Low profile, works in back-office
………
Under constant pressure from boss on costs & speed
Strongly influenced by tech bloggers
……….
Introverted character
enjoys detailed 1-1 tech discussions
Brutally honest about personal and business challenges
Wants to be seen as in control (hates surprises)
Major fears over data security
Worries about the detail
……..
Think and Feel? What really counts, major preoccupations, worries and aspirations
See?
Environment
Friends
Market offers
Hear?
From their friends
From their boss
From influencers
Other Attributes
Expert on MS Office
Experienced 0365 admin
Likes reputation for good job. Good on detail
MSc computer science
It literacy
Personal values
Education
Say and do? Attitude in public, appearance, behaviour
Lacks budget and time to be able to do the best job
Finds business justification tough
Pain fears, frustrations, obstacles
No hacker breaches of firewalls
Time to review and play with
tools to deal with security trends
Gain wants, needs, measures of success

2. Other Attributes Persona empathy mapping exercise
Proposition name: _____________ Segment: ________
Persona role: _________ Name: ____ Age: ___
Think and Feel? What really counts, major preoccupations, worries and aspirations
See?
Environment
Friends
Market offers
Hear?
From their friends
From their boss
From influencers
Other Attributes
Say and do? Attitude in public, appearance, behaviour
Pain fears, frustrations, obstacles
Gain wants, needs, measures of success