1. LO: How can we analyse and create representation?
Welcome!
Watch the video and make the link between the object and the famous person.

2. MEDIA LANGUAGE
This is an example of Media Language – one of the four core components of the A Level.
It is very straightforward (explicit), but clever media language can be more complex and suggest hidden meanings efficiently (implicit).

3. Section B – Advertising and Music Videos
Course Outline
H409/1
Media Messages
Section A – News
Section B – Advertising and Music Videos
2 hours
H409/2
Evolving Media
Section A - Media Industries (Radio, video games and film)
Section B – Long form TV drama
2 hours
H409/3
NEA
Released – June 2018
HOW?
Theoretical Framework (LIAR) (RAIL) (LAIR)
Four media areas on spec – theorists – begin with Media Language. Shot types
Skills Focus
Media Language (genre and narrative)
Media Representation
Media Industries
Media Audiences
Planning and Research
Construction
Evaluation

6. TV Drama - Stranger Things – Mrs. Collinson – LAIR
Media Messages , Evolving Media – Adverts and Music Videos – Mr. Stiles - LR

7. Section B: Media Language and Representation
LO: How can we analyse and create representation?
Media Messages
Section B: Media Language and Representation

8. Gender Age Ethnicity Sexuality Disability
WHO? HOW? WHY?
Gender Age Ethnicity Sexuality Disability

9. What is she like? MEDIA LANGUAGE WHO? HOW? WHY?
How do you know? How was this shown to us? Through MEDIA LANGUAGE.
MEDIA LANGUAGE

10. What is she like? MEDIA LANGUAGE WHO? HOW? WHY?
How do you know? How was this shown to us? Through MEDIA LANGUAGE.

11. What is she like? MEDIA LANGUAGE WHO? HOW? WHY?
How do you know? How was this shown to us? Through MEDIA LANGUAGE.

12. MEDIA LANGUAGE
How do you know? How was this shown to us? Through MEDIA LANGUAGE.

13. How is he represented? How do you know?

14. MEDIA LANGUAGE
Media language is a key concept in Media Studies. This is the way meaning is encoded by the producer through signs and symbols which is then decoded by the audience. This can be:
Images
Sound
Editing

15. Now, using a camera, take a photo. Think about how you frame the shot.
MEDIA LANGUAGE
RESILIENT
SUPERCILIOUS
DIVERSE
FRAGILE BOASTFUL
IMPERTINENT
CREATIVE INTUITIVE
KIND
ZEALOUS
Using Lego, create a shape that represents one, or a combination, of the following words:
Now, using a camera, take a photo. Think about how you frame the shot.

16. Email yourself the image. Print out, stick in, and annotate!
PLENARY
yourself the image.
Print out, stick in, and annotate!

18. Section B: Media Language and Representation
LO: How can we analyse representation?
Media Messages
Section B: Media Language and Representation

19. MEDIA LANGUAGE
Media language is a key concept in Media Studies. This is the way meaning is encoded by the producer through signs and symbols which is then decoded by the audience. This can be:
Images
Sound
Editing

20. Confident? Happy? Successful? Affluent? Or something in between?
WHY?
Confident? Happy? Successful? Affluent?
Or something in between?

21. High angle Low angle Canted angle Close up Mid shot Long shot
WHO?
HOW?
Gender?
Age?
Ethnicity?
High angle Low angle Canted angle Close up Mid shot Long shot
Direct address
Body language
Lighting
Props
Costume
Mise-en-scene
HOW?
WHY?
Confident? Happy? Successful? Affluent?
Or something in between?

22. High angle Low angle Canted angle Close up Mid shot Long shot
WHO?
HOW?
Model Answer
The female character is represented as being confident which shown through direct address as she makes eye-contact with the audience. Furthermore, the mid-shot reveals she has her hands on her hips, which also shows she is confident as this pose connotes strength. She is also projecting her body forward, but as she is looking to her side, her strength is seen as non-confrontational.
Gender?
Age?
Ethnicity?
High angle Low angle Canted angle Close up Mid shot Long shot
Direct address
Body language
Lighting
Props
Costume
Mise-en-scene
HOW?
“body forward” – indicates ‘joined up thinking’ by comparing / considering the effect of how more than one element functions together to create a combined outcome.
WHY?
Confident? Happy? Successful? Affluent?
Or something in between?

23. High angle Low angle Canted angle Close up Mid shot Long shot
MICRO
Model Answer
The female character is represented as being confident which shown through direct address as she makes eye-contact with the audience. Furthermore, the mid-shot reveals she has her hands on her hips, which also shows she is confident as this pose connotes strength. She is also projecting her body forward, but as she is looking to her side, her strength is seen as non-confrontational.
High angle Low angle Canted angle Close up Mid shot Long shot
Direct address
Body language
Lighting
Props
Costume
Mise-en-scene
HOW?
MACRO
Overall, how does this represent women as a whole?
Does this support or challenge stereotypes?
Does it refer to a contemporary issue?

24. High angle Low angle Canted angle Close up Mid shot Long shot
WHO?
HOW?
What can we add?
Gender?
Age?
Ethnicity?
High angle Low angle Canted angle Close up Mid shot Long shot
Direct address
Body language
Lighting
Props
Costume
Mise-en-scene
HOW?
More how – lighting, props, costume, mise-en-scene
Eye level shot
More whys
And macro…
WHY?
Confident? Happy? Successful? Affluent?
Or something in between?

30. In your written answer, did you:
PLENARY
In your written answer, did you:
Identify the micro feature?
Build up to macro?
Link different parts of the image together for an in depth understanding?

32. Section B: Media Language and Representation
LO: How can we create representations?
Media Messages
Section B: Media Language and Representation

33. Gender Age Ethnicity Sexuality Disability
WHO? HOW? WHY?
Gender Age Ethnicity Sexuality Disability

34. WHO?
HOW?
MALE
High angle Low angle Canted angle Close up Mid shot Long shot
Direct address
Body language
Lighting
Props
Costume
Mise-en-scene
HOW?
Take photos which represents WHO and WHY by using techniques from HOW.
WHY?
RESILIENT

35. RESILIENT SUPERCILIOUS DIVERSE FRAGILE BOASTFUL IMPERTINENT
CREATIVE INTUITIVE
KIND
ZEALOUS
HOW?
MALE FEMALE
Randomise these for students.
YOUNG OLD

36. MICRO
Model Answer
The female character is represented as being confident which shown through direct address as she makes eye-contact with the audience. Furthermore, the mid-shot reveals she has her hands on her hips, which also shows she is confident as this pose connotes strength. She is also projecting her body forward, but as she is looking to her side, her strength is seen as non-confrontational.
Now, analyse the image you have created by following the MICRO to MACRO strategy.
HOW?
MACRO
Overall, how does this represent women as a whole?
Does this support or challenge stereotypes?
Does it refer to a contemporary issue?

37. In your written answer, did you:
PLENARY
In your written answer, did you:
Identify the micro feature?
Build up to macro?
Link different parts of the image together for an in depth understanding?

39. Section B: Media Language and Representation
LO: How can we create representations?
Media Messages
Section B: Media Language and Representation

40. MEDIA LANGUAGE
Media language is a key concept in Media Studies. This is the way meaning is encoded by the producer through signs and symbols which is then decoded by the audience. This can be:
Images
Sound
Editing

41. They aim to match the original shots and editing.
MEDIA LANGUAGE
Sweding or spoofing films is when fans make amateur, low-budget versions of professional, high-budget films.
They aim to match the original shots and editing.
Today, you are going to swede a fragrance advert.

42. Find a fragrance advert Quick risk assessment
PLANNING AND FILMING
Find a fragrance advert
Quick risk assessment
Quick viability assessment (no budget)
Scout locations
Create storyboard
Create shotlist
Film!
Edit.

43. Watch a fragrance advert and then have a conversation:
RISK ASSESSMENT
Watch a fragrance advert and then have a conversation:
Is there any potentially dangerous situations?
Can they be avoided?
If not, choose a different advert.

44. Are there any settings which cannot be (poorly) recreated?
VIABILITY
Can you make the advert?
Are there any settings which cannot be (poorly) recreated?
Are there any advanced editing techniques which cannot be replaced?
If not, choose another advert.

45. Where on site can substitute for the settings in the fragrance advert?
SCOUT LOCATIONS
Make a list of settings if there is more than one (interior and exterior)
Where on site can substitute for the settings in the fragrance advert?

46. Find the template on our Media Studies hub blog.
STORYBOARD
Find the template on our Media Studies hub blog.
Download, print, or digitally sketch the main scenes.
You may wish to pause the video each time there is a scene change and do a quick, rough sketch which replicates the scene.

47. Find the template on our Media Studies hub blog.
SHOT LIST
Find the template on our Media Studies hub blog.
With the video playing, make a shot list.
Count the seconds to time each shot.
Work out the shot type.

48. DO YOU HAVE A MEMORY CARD?
FILM!
ARE YOU USING A TRIPOD?
IS THE CAMERA CHARGED?
DO YOU HAVE A MEMORY CARD?
Be mindful and respectful of others. Do not film anyone without consent. Do not create noise!

49. Use iMovie to import your footage.
EDIT
Use iMovie to import your footage.
If iMovie cannot find your footage, you may need to convert it to a .mp4 format in Quicktime.