1. Business Writing
Prof. Miguel Arce Ramos
OFAD 487
PUCPR

2.
SEARCH

3. Contents 1 Oral vs. Written 2 How is writing learned? 3 Good Writing 4
Styles and Principles 5
12 Writing Tips
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4. Oral vs. Written Communication
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5. Oral vs. Written source receiver message channel feedback environment
Oral communication and written communication have things in common.
They depend on the eight essential elements of communication:
Oral vs. Written
source
receiver
message
channel
feedback
environment
context
interference

6. They both are part of the active component of language.
Which active component do you feel more comfortable using?
Usually, it is easier to talk than to write however when dealing with ESL students it is often the other way around.
In addition they both have a verbal and non-verbal component to it.
The words you choose to use are the verbal component while the way you portray them become the non-verbal component.
Oral vs. Written

7. However, the written form of language is an asynchronous form of communication.
This is because it doesn’t necessarily occurring in real time or instantly.
In oral communication we usually receive an instant response.
In written communication it is often difficult to interpret the response of the person when they receive the message.
Oral vs. Written

8. How is writing learned?
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9. How is writing learned?
Your experience reading, writing, and critical thinking will contribute to you becoming a good writer.
You may think that some people are simply born better writers than others, but in fact writing is a reflection of experience and effort.
But it is not that way.
Writing is a process that must be practiced in different ways.

10. How is writing learned?
We need to read so that we can learn vocabulary and writing structure.
We also need to become aware that we cannot write the same way we speak.
If we want to become experts in writing in a certain format, we need to expose ourselves to the writing format.
Some documents have a degree of formula to them, and your familiarity with them will reduce your preparation and production time while increasing your effectiveness.

11. How is writing learned?
The degree to which it fulfills readers’ expectations will determine the effectiveness of your writing.
When given a writing assignment, it is important to make sure you understand what you are being asked to do.
It is very important to determine what is the overall objective of what is asked of you as the writer.
You must become aware of your writing.
Success in writing comes from good habits: reading, writing (especially targeted practice), and critical thinking.

12. Good Writing
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13. Good Writing Good business writing: Follows the rules
is easy to read and
attracts the reader
Meets expectations
Clear and concise
Efficient and effective
Good Writing

14. Good Writing
Another approach to defining good writing is to look at how it fulfills the goals of two well-known systems in communication. One of these systems comprises the three classical elements of rhetoric, or the art of presenting an argument:
logos (logic),
ethos (ethics and credibility),
and pathos (emotional appeal),
This was first proposed by the ancient Greek teacher Aristotle.

15. Good Writing
Good writing is characterized by correctness, ease of reading, and attractiveness; it also meets reader expectations and is clear, concise, efficient, and effective.
Rhetorical elements (logos, ethos, and pathos) and cognate strategies (clarity, conciseness, arrangement, credibility, expectation, reference, tone, emphasis, and engagement) are goals that are achieved in good business writing.

16. Good Writing Understand the tone of why you are writing: It could be:
colloquial (slang, regional phrasing)
informal (everyday words and expressions in a familiar group context)
or formal (attention to roles, protocol, and appearance)

17. Good Writing Understand the tone of why you are writing:
It could be colloquial, informal or formal

18. Twelve Writing Tips
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19. Twelve Writing Tips Clear and precise Express not impress3
Clear and precise 2
Express not impress 1
Get to the point
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20. Twelve Writing Tips Be polite Short Sentences Simple is better 6 5 4
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21. Twelve Writing Tips Avoid unnecessary words 9 8 7
Write with simple nouns and verbs 8
Avoid unnecessary words 7
Be friendly and positive
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22. Twelve Writing Tips Allow someone to proofread your work12 11
Reread your writing 10
Use language according to the reader
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