1. Rhetorical Appeals and Strategies
Everybody has an opinion (claim)…you implement rhetoric to ADVANCE your claim!

2. Rhetorical Appeals
Rhetoric (n) - the art of speaking or writing effectively. (Webster's Definition)
According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.

3. The Appeals
Ethos: the source's credibility, the speaker's/author's authority
Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.
Pathos: persuading by appealing to the reader's emotions. Emotional appeals, are used to persuade.

5. Practice!
Name the appeal(s):
How are the appeals being made?

9. Rhetorical Strategies
A rhetorical strategy is the controlling organization of the ideas of an essay or column.

10. Ten basic rhetorical strategies are: Six Rhetorical Strategies:
1. Analogy and Metaphor - Analogy is a comparison between two seemingly dissimilar objects or ideas.
Metaphor is a figure of speech which makes an implicit, implied or hidden comparison between two things or objects that are poles apart from each other but have some characteristics common between them.

11. Six Rhetorical Strategies:
2. Argumentation and Persuasion - involves the coherent development of the writer's own argument.

12. Six Rhetorical Strategies:
3. Cause and Effect - the relationship between two events. Cause and effect, then, refers to a direct relationship between events.

13. Six Rhetorical Strategies:
4. Comparison and Contrast - is a discussion of similarities and differences between two or more objects or ideas.

14. Six Rhetorical Strategies:
5. Definition - to clarify abstractions, explain unfamiliar terms, or distinguish one idea from another similar idea.

15. Six Rhetorical Strategies:
6. Narration - involves telling a story.