2. Example of the implementation of ECUDs in Hungary
TeSzedd!
14 September 2013

3. About TeSzedd! Name TeSzedd! means „You Pick It!” or „You Grab It!"
Third edition in 2013
Aims: cleaning the country, raising awareness, mobilization
More than 1000 meeting points in nearly 1000 towns
More than volunteers collected bags of waste (despite of the rain!)
Significantly less waste due to communal service projects

4. Partners and participants
Organizers
OHÜ (NWMA)
Ministry of Rural Development
Ministry of Interior
Ministry of Public Administra-tion and Justice
Participants (volunteers)
Civilians
Schools
Businesses
NGOs
etc.
Partners (in return for allowance)
Communica-tion Agency
Home Guard (Militia)
National Water Management Authority
Public Services, Waste collecting companies

5. Location Publicly owned land, public premises – collection points
Municipal solid waste only
Interactive map online – everyone can pin dump sites or abandoned waste
Avoidance of dangerous sites (rail tracks, deep forests, under water etc. )
1000 meeting points – collecting tools and safety rules

6. Effectiveness Specify target groups Approach volunteers
Find and pin abandoned waste sites
Recruitment
Mobilization
Logistics of collection tools
Communication
Experience from previous years
Collection

7. Public services Mobilization
Disposal of collected waste (recycling not possible due contamination)
Collect bagged waste after action (within a week)
Doublecheck pinned sites (what kind of waste if any)
Mobilization

8. Communication agency Creative design Press conference, press releases
PR articles
Interviews
Website
Social media
Media surfaces
Background studies
Supply and distribution of collecting tools
Statistics, reports

9. Media Bought Media Surfaces 300 billboards nationwide 40 radio spots
School radio network
PR articles in newspapers and websites
Facebook paid advertisement
Banners on several popular websites
Own website + facebook page (9000 likes)
Database marketing – s to addresses

10. Estimated costs Type Cost Marketing/communication 65,000 EUR
Media surfaces
140,000 EUR
Tools (gloves, bags etc.)
80,000 EUR
Partners contribution
50,000 EUR
Public services/collection
70,000 EUR
Taxes (eg.: landfill tax)
25,000 EUR
Total
430,000 EUR

11. Website

12. Thank you for the attention!