1. Psychological Research Areas

2. Social and Personality
Social psychology – involves the study of social interactions, stereotypes, prejudices, attitudes, conformity, group behaviours, and aggression
Personality psychology – involves the study of personality development, personality change, assessment, and abnormal behaviours

3. Developmental Psychology
Examines moral, social, emotional, and cognitive development throughout a person’s entire life
Some Dev. Psychologists focus on changes in infancy, some through adolescence, some adulthood, and some old age

4. Experimental Psychology
Includes areas of sensation, perception, learning, human performance, motivation and emotion
Conduct much of their work in controlled laboratory conditions with both animal and human subjects

5. Biological psychology
Involves research on the physical and chemical changes that occur during stress, learning, and emotions, as well as how our genetic makeup, brain, and nervous system interact with our environments and influence our behaviours
Work in academic settings, hospitals, and private research labs

6. Cognitive psychology
Involves how we process, store, and retrieve information and how cognitive processes influence our behaviours
Includes; memory, thinking, language, creativity, and decision making
New area – artificial intelligence

7. Psychometrics
Focuses on the measurement of people’s abilities, skills, intelligence, personality, and abnormal behaviours.
Tests must be continually updated
Some test people’s skills and abilities, as well as predict future performance