1. Areas of Specialization Careers in Psychology

2. Clinical Psychologists ► Largest group ► Treat psychological problems  anxiety, depression, schizophrenia ► Trained to evaluate using interviews and psychological tests ► Work in hospitals, prisons, college clinics, private practices

3. Counseling Psychologists ► Treat adjustment problems  conflicts with family, teachers, employers, colleagues ► Help clients clarify goals, overcome problems, meet challenges ► Employed in businesses and college university counseling/testing centers

4. School Psychologists ► Work with students who have problems that interfere with learning  Learning disorders, peer group and family problems ► Administer intelligence and achievement tests ► Observe students in classroom to determine student placement

5. Educational Psychologists ► Focus on course planning and instructional methods  whole school system vs. individual student ► Assist in test preparation for national aptitude tests  ACT, SAT

6. Developmental Psychologists ► Study the changes that occur throughout a person’s life span  Physical  Emotional  Cognitive  Social

7. Personality Psychologists ► Identify characteristics or traits ► Study the influence of traits on behavior ► Interested in origin of psychological problems and disorders

8. Social Psychologists ► Concerned with people’s behavior in social situations  gender differences in given settings  attraction factors  group behavior/ conformity  prejudice/discrimination  aggression

9. Experimental Psychologists ► Conduct research into basic processes  sensation & perception  learning & memory  thinking & motivation ► Conduct basic research ► Investigates variety of behavioral processes in humans and animals http://youtu.be/PQtDTdDr8vs

10. Industrial & Organizational Psychologists ► Concerned with relationship between people and their work environment ► Employed by business firms to improve working conditions and increase worker output  job satisfaction

11. Environmental Psychologists ► Focus on ways in which people influence and are influenced by physical environment ► Investigate effects of environment  temperature  noise  air pollution http://youtu.be/JP7T2q3yeUM

12. Consumer Psychologists ► Study the behavior of shoppers to explain and predict behavior ► Work with advertisers to create effective marketing ads ► Advise store managers about store displays to attract customers http://youtu.be/g3IwOgA3Ngw

13. Forensic Psychologists ► Are concerned with how psychological problems give rise to criminal behavior ► Work within the criminal justice system  selecting police officers  help officers cope with stress  train officers http://youtu.be/PRxYaK9fgl8

14. Health Psychologists ► Study the ways in which behavior and mental processes are related to physical health  effects of stress on health problems ► Help people adopt healthy behaviors  exercising

15. Sports Psychologists ► Work directly with athletes to increase motivation and enhance performance ► Techniques include  Visualization  Thought stopping  Confidence training  Fostering realistic goals/expectations  Fostering team community http://youtu.be/Zq7cM5c_vTg