1. Communication Channels
The medium is the message.
-Marshall McLuhan
11/20/2018

2. 1. The SMCR Selection Model
Are needs of the sender compatible with the attributes of the intended message?
Are the messages sent compatible with the channels used?
Are the sender’s needs compatible with the channels used?
Are the messages compatible with the receivers’ needs?
Are the channels utilized compatible with the receivers’ needs?
11/20/2018

3. 2. Implications Most effective knowledge-sharing occurs face-to-face
Some channels focus more attention on the message, others on the people
Different channels require different skills
Writing fosters critical thinking
Speed often trumps completeness
11/20/2018

4. Implications cont. Channel choices affect power relationships
Different channels fill particular niches
Channel choices send symbolic messages
Senders & receivers often evaluate channel effectiveness in different ways
11/20/2018