1. Branding Guide
12/2015

2. Logo
The logo is always used in its existing form, color and proportion. No element may be omitted or changed
The company name font is Copperplate Gothic Bold, Regular. The stripe font is Times New Roman, Bold Italic
Gray indicates transparent background

3. Logo usage and variation
Each publicly visible object must display the logo at least once. The logo should only be presented on white, blue (Pantone 5415C) and light gray(25% gray or lighter) background.
Website logo
This Logo variation is for website usage only. However, the website can implement both normal form logo and website logo.

4. Brand Color Main color Accent colors
Main color is essential in branding. It should be implemented as visually predominate color on any colored objects.
Accent colors
Accent colors enriches the branding experience. It is for highlighting or decoration purpose. It should not be implemented without the presence of main color.

5. Fonts and Applications
Configuration
Applications
Helvetica LT Std
Bold
Machine labels, Document header and sub header, Marketing material highlight content, Website header and sub header
Helvetica
Regular
Website button label
Verdana
Brochure regular content, Website regular content, Business card regular content
Brochure sub header
Byington
Brochure title, Business card name and title
Copperplate Gothic Bold
Logo company name
Times New Roman
Italic Bold
Logo strap line

6. Brand Pattern
The brand pattern is Lawson Hemphill panther clip art partially covered by stripes. It is a supplementary visual element for branding. It can be implemented in marketing materials and machine enclosures.

7. Pattern usage and examples
The brand pattern should be implemented in brand color only and keep its proportion . It can be cropped, rotated or laid as reverse shape. The strip width and gap can be changed as needed. Here shows some recommended examples below.

8. Design Templates and Resource
The branding document package includes the following design templates and resources. They can be used as design guide and references.
Lawson Hemphill Logo (High resolution PNG and Adobe Illustrator)
Lawson Hemphill website logo (PNG)
Brand pattern (High resolution PNG and Adobe Photoshop)
Product brochures templates (Adobe Indesign)
Business card templates (Adobe Indesign)
Business card back graphic ( High resolution jpeg)
CD cover (High resolution PNG)
Instrument signs (Adobe Photoshop)