1. 12121212 Basics you should know How to work with a designer

2. Image File Types jpeg- Not transparent png- Transparent CAN’T SCALE UP ai- Illustrator file eps- Generic Vector svg- Another Vector CAN SCALE UP psd- Photoshop ai- Illustrtor Indd-InDesign Fla-Flash Original Files Can only be opened in specific program

3. If you DON’T have a vector logo, GET ONE This is the file to give to the designer

4. Fonts Times New Roman Garamond Georgia Cambria Helvetica Arial Verdana Calibri

5. Helvetica iPhone Font, Government Signs

6. Font Types

8. Printers CMYK vs RGB Bleeds & Marks

9. Do’s & Don’ts

10. Don’t

15. DO flatuicolors.com

16. DO

19. thenounproject.com flaticon.com

20. Branding

22. Creative Mediums https://www.airbnb.com/annual/

23. Working with a Designer Have a style guide https://www.dropbox.com/branding#dropbox-colors

24. Finalize your content

25. Clear deadline Check in periodically Ask how long the project will take Variations take time Options take time Videos, websites, and multipage documents are very time consuming Time

26. Show examples of what you like Look to big companies not just non profits

27. Acknowledge designers have training and knowledge in this field

28. Acknowledge there are industry standards you might not be aware of

29. Remember that most graphic designers aren’t writers. It’s not their job to edit writing

30. Consider “less is more” with your content and word count

31. Effective critiquing