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© World Scout Bureau Inc. / • Design by WSB Geneva

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Presentation on theme: "© World Scout Bureau Inc. / • Design by WSB Geneva"— Presentation transcript:

1 © World Scout Bureau Inc. / • Design by WSB Geneva

2 World Scouting Brand Protection and commercial use
By the World Scout Bureau, Communications and Partnership © World Scout Bureau Inc.

3 Overview World Scouting's Brand & its Trademarks Who can use them?
Historical and legal background information How to adapt the Brand at National Level FAQ

4 The World Scout Emblem © World Scout Bureau Inc.

5 The World Scout Emblem The World Scout Emblem is the distinctive symbol of our movement and is worn by Scouts worldwide. It is one of the best known symbols on the planet. The World Scout Emblem has not changed. It is a protected symbol and is therefore subject to licensing restrictions. What is the significance of the World Scout Emblem? The World Scout Emblem is the distinctive symbol of our movement and is worn by Scouts worldwide. It is one of the best known symbols on the planet. The Scout emblem was created by Lord Robert Baden-Powell. The fleur-de-lys, which indicated ‘north’ on old maps, is a reminder that Scouts must be as reliable as a compass; they must respect Scouting’s ideals and help show others the way. The three “petals” symbolise the three duties: duty to God, duty to others, duty to self. The two stars represent truth and knowledge, and the ten points of the stars symbolise the ten articles of the Scout Law. The rope tied with a reef of square knot symbolizes the unity and brotherhood of the Movement throughout the world. Even as one cannot undo a reef knot no matter how hard on pulls on it so, as it expands, the Movement remains united. Protection and promotion of WOSM’s designs WOSM encourages and supports the adoption and use of its graphic designs by its member organizations. We have introduced the uni ed concept of what is considered commercial or non-commercial use of any WOSM brand or logo on any item, based on the intent “to offer it for sale” or not, in order to simplify authorised use of our designs by our member organizations. © World Scout Bureau Inc.

6 The World Scouting Brand Logo
The brand logo consists of the World Scout emblem, the word “Scouts” and the vision of the movement “Creating a better world.” The World Scouting brand logo does not replace the World Scout emblem. However, its clear identity increases the Movement’s visibility and is recognised by people who did not already equate the emblem with the Scout Movement. © World Scout Bureau Inc.

7 The World Scouting brand logo
Wordmark Registration symbol The World Scout Emblem Claim

8 8 WSB- Presentation Copyright © WSB Inc. Victor C. Ortega

9 The World Scouting Brand Logo
The brand logo consists of the World Scout emblem, the word “Scouts” and the vision of the movement “Creating a better world.” The World Scouting brand makes a social impact because it displays our active claim “Creating a Better World.” The World Scouting Brand Logo

10 What's with all the purple?
Basically, colour can help send out a message about the brand, or make it easier to remember, or to associate with. Why Purple and White? The colours of the World Scout Emblem and logo are a white on a royal purple background. These, too, are symbolic. In heraldry white represents purity and royal purple denotes leadership and helping other people. Other companies do the same, do you know them?

11 Programme Logos Other trademarks and logos belonging to World Scouting include: - Better World Framework Logos - The JOTA-JOTI Logo - as well as a few other logos for World Events These trademarks are related to the programmes or to specific events and therefore have different conditions of use that will not be covered in this presentation.

12 Ownership of trademarks
As other Non-Governmental Organisations (NGOs) who have National Members, WOSM has determined that the best strategy is that there be only one owner of the trademarks. This duty is given to the World Scout Bureau, the legal entity representing WOSM. Similar decisions have been made by these Organisations on the right.

13 Member Organisations of the World Organization of the Scout Movement
International and official Scout events organisers Contractors and suppliers of the Scout movement Partners of the Scout Movement Who can use them? Additional language versions of the World Scout Brand Logo National Scout Organizations only may request the adoption of a recognized translation of the claim “Creating a Better World” in an additional language for their country by contacting the World Scout Bureau Central Office. The World Scout Bureau may consult additional member countries that share the same language in order to achieve a consensus for the final translation. In order to retain consistency and quality, only the World Scout Bureau produces and issues the final artwork of all approved language versions of the World Scout Brand Logo. There is no charge made to the NSOs for providing this service. All language versions are subject to the same general license terms for non-commercial or commercial use,  © World Scout Bureau Inc.

14 Additional language versions of the World Scout Brand Logo
National Scout Organizations only may request the adoption of a recognized translation of the claim “Creating a Better World” in an additional language for their country by contacting the World Scout Bureau Additional language versions of the World Scout Brand Logo National Scout Organizations only may request the adoption of a recognized translation of the claim “Creating a Better World” in an additional language for their country by contacting the World Scout Bureau Central Office. National Scout Organizations only may request the adoption of a recognized translation of the claim “Creating a Better World” in an additional language for their country by contacting the World Scout Bureau Central Of ce. The World Scout Bureau may consult additional member countries that share the same language in order to achieve a consensus for the nal translation. In order to retain consistency and quality, only the World Scout Bureau produces and issues the nal artwork of all approved language versions of the World Scout Brand Logo. There is no charge made to the NSOs for providing this service. All language versions are subject to the same general license terms for non- commercial or commercial use, © World Scout Bureau Inc.

15 National Scout Identity Brand
National Scout Organizations only may apply for the creation of a national brand derived from the World Scouting Brand Logo. The purpose of the National Scout Identity Brand logo is to visually identify the member country with the wider family of World Scouting.  National Scout Organizations only may apply for the creation of a national brand derived from the World Scouting Brand Logo. The purpose of the National Scout Identity Brand logo is to visually identify the member country with the wider family of World Scouting.  The national Scout identity brand is created by replacing the claim with the internationally agreed name of the country (ISO 3166)in the language(s) of the member organization’s choosing. In order to retain consistency and quality, the World Scout Bureau Central Office produces and issues the final artwork of all national Scout identity brands. © World Scout Bureau Inc.

16 Mark of identity and sense of belonging
WOSM encourages the adoption of the brand by National Scout Organisations that wish to use it in order to improve its greater visibility, as well for members of these national organisations to signify their belonging to a great international youth movement that is World Scouting. Mark of identity and sense of belonging WOSM encourages the adoption of the brand by National Scout Organisations that wish to use it in order to improve its greater visibility, as well for members of these national organisations to signify their belonging to a great international youth movement that is World Scouting. © World Scout Bureau Inc.

17 The World Scouting Brand Logo
The World Scouting brand logo does not replace the World Scout emblem. However, its increases the Movement’s visibility and is recognised by people who did not already equate the emblem with the Scout Movement. © World Scout Bureau Inc.

18 Historical and legal Background information

19 First World Scout Conference Resolutions
Conception of the World Scout Emblem (WSE) Conference Resolution 5/1969 Defined the emblem Defined the role of the World Scout Bureau to act on behalf of the Movement to control protection of the Emblem and to license whenever appropriate its reproduction in any form intended for sale Encouraged Members to wear it as a sign of Unity Provided merchandising articles for the NSOs

20 First policy on the use of the World Scout Emblem
World Scout Committee Decision, Meeting 12/1973 Adopted the report which was presented to them establishing a use policy for the WSE “Cat A” - Free use for identification purposes “Cat B” - 10% royalties on manufacturing costs for commercial purposes World Scout Bureau Circular 4/1974 Publicised the new use policy for the World Scout Emblem

21 2006 / 2007 Decision policy on the use of the World Scout Emblem
World Scout Committee Decision - Meeting 09/2006 Reaffirmed that the World Scout Emblem is the property of the World Scout Bureau World Scout Committee Decision - Meeting 03/2007 Decided on the conditions of use and commercialisation of the World Scout Emblem

22 Decisions regarding the World Scouting Brand Logo
World Scout Committee Decision - Meeting 04/2006 The World Scout Bureau is the owner and entity in charge of the management of the World Scout Brand and its trademarks World Scout Committee Decision - Meeting 09/2006 Affirmed that the World Scouting Brand Logo (WSBL) is the property of the World Scout Bureau World Scout Committee Decision - Meeting 03/2007 Decided on the conditions of use and commercialisation of the World Scouting Brand Logo

23 Conference Resolution
National Scout Identity Brand (NSIB) - Exemption from Commercial Licencing © World Scout Bureau Inc.

24 2014-18 National Scout Identity Brand (NSIB) - Exemption from Commercial Licencing
The Conference ... referring to Circular No 28/2014: Strengthening the World Scout Brand appreciating that the World Scout Committee has simplified the usage of the NSIB bearing in mind that, as the largest youth movement in the world, WOSM has a very potent global brand and that it is the duty of the World Scout Bureau to defend its brand integrity remembering also that it is our common duty as members to protect and promote the very values defended by that brand taking into account local socio–economic circumstances furthermore encouraging the members of the Scout Movement to adopt a global brand identity and encourage the growth and sustainability of National Scout Organizations to achieve WOSM’s objectives for 2023 ……….. requests the World Scout Committee to consider the license terms related to exemption of National Scout Organizations carrying the NSIB from the current commercial licensing for the usage thereof, to be in place by 31 March 2015.

25 © World Scout Bureau Inc.
requests the World Scout Committee to consider the licence terms related to exemption of National Scout Organizations carrying the NSIB from the current commercial licensing for the usage thereof, to be in place by 31 March 2015. Conference Resolution 18/2014 National Scout Identity Brand (NSIB) - Exemption from Commercial Licencing National Scout Identity Brand (NSIB) - Exemption from Commercial Licencing The Conference -  recalling that, in Resolution , the WOSM Emblem was accepted and held in trust as a collective mark for Scouting in the world -  believing this proposed Conference Resolution does not contest the 1969 Resolution nor the commercial and non-commercial licences and royalties relating to the usage thereof -  referring to Circular No 28/2014: Strengthening the World Scout Brand -  appreciating that the World Scout Committee has simplified the usage of the NSIB -  bearing in mind that, as the largest youth movement in the world, WOSM has a very potent global brand and that it is the duty of the World Scout Bureau to defend its brand integrity -  remembering also that it is our common duty as members to protect and promote the very values defended by that brand taking into account local socio–economic circumstances -  furthermore encouraging the members of the Scout Movement to adopt a global brand identity and encourage the growth and sustainability of National Scout Organizations to achieve WOSM’s objectives for 2023 -  recalling that in 2008 "SCOUTS South Africa" and a number of other National Scout Organizations adopted the NSIB with the purpose of promoting Scouting in their own countries and adopting the global vision and brand -  noting that developing materials to be used and worn with a NSIB promotes unity and incites pride amongst the Scouting members of a country and places the brand in the public eye which enhances membership growth, donors and the sustainability of the National Scout Organization -  emphasising the need to consider the different economic realities of the youth membership of the full range of National Scout Organizations, particularly those living in extreme poverty and/or in rural areas with no access to affordable educational activities besides Scouting -  recognising that many National Scout Organizations are predominantly dependent on donor funding • requests the World Scout Committee to consider the license terms related to exemption of National Scout Organizations carrying the NSIB from the current commercial licensing for the usage thereof, to be in place by 31 March 2015. © World Scout Bureau Inc.

26 © World Scout Bureau Inc.
WORLD SCOUTING BRAND LOGO IN SUMMARY Non-commercial use By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the World Scouting Brand Logo for non- commercial purposes The intention here is to encourage the wider non-commercial use and adoption of our brand and promoting our common claim to be “Creating a Better World”. Partner organizations are simply invited to apply for a non-commercial license whenever that need may arise. Commercial use The reproduction of the World Scouting Brand Logo on any item being offered for sale is subject to obtaining a product speci c commercial license for each item. WORLD SCOUT EMBLEM IN SUMMARY Non-commercial use By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the World Scout Emblem for non-commercial purposes. Partner organizations are simply invited to apply for a non- commercial license whenever that need may arise. Commercial use The reproduction of the World Scout Emblem on any item being offered for sale is subject to obtaining a product special commercial license for each item. © World Scout Bureau Inc.

27 Current licence terms in brief
Non-commercial use “educational material, promotional…” Commercial use “any item offered for sale” Educational material and products Training material and products General NSO management material Scout publications Promotional material (Same application for co-branding your non-profit activities with non-Scout partners) Royalties of 5% calculated on sales No fee © World Scout Bureau Inc.

28 FAQ Frequently Asked Questions

29 FAQ Where should the “SCOUTS” logo badge be placed on the uniform?
The “SCOUTS” Logo badge is not compulsory for WOSM members. The World Scout Badge remains the main badge that is encouraged to be worn by all WOSM members. However, if you wish to also wear the SCOUTS badge, the following figures will demonstrate where badges should be placed on the uniform in the Arab Region

30 FAQ Can girl guides also use the “SCOUTS” badge and/or logo?
The use of the logo/badge is permitted to all members of SAGNOs. WAGGGS exclusive members should not use the logo/badge, however we cannot enforce a strict application.

31 FAQ What will happen to the Regional Scout Logo/Emblem?
When the World Scout Committee took a decision in April 2006 (World Scout Committee Decision 04/2006) which requested all regions to strictly adopt the new Brand Logo as the new identity of the World Organization of the Scout Movement for all communication. Later on, to avoid any confusion, World Scout Committee decision 03/2007 stipulates: Exclusive use of new brand logo The World Scout Committee confirms its decision of April 2006 to create a new brand logo and requests that it be used exclusively (i.e. without any other logo or emblem) in one of the five customary working languages of the Organization on all communication and promotional materials emanating from WOSM, in the totality of places in which it is situated and in the totality of its activities.

32 FAQ Am I permitted to translate the claim or change it completely?
The claim 'Creating a better world' is currently available in the two official languages of WOSM (EN & FR) and the additional working languages (AR, RU & SP). Translation into unofficial languages is permitted, however you must make a request to the World Scout Bureau Central Office, and you will be provided with the logo and translated claim. Under no circumstances can the logo be used with a translation that has not been approved by the World Scout Bureau. Changing the claim is also not permitted unless expressly approved by the World Scout Bureau. NB: The word 'Scouts' cannot be translated under any circumstances

33 Thank you. Be on brand! Thank you for your attention!

34 Thank you for your attention!
Communications & Partnerships June 2018


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