1. The Venture Plan
An Introduction

2. Six Reasons for a Business Plan
Helps identify your market, understand your customers and get to know your competition
Shows that the venture can work, forces you to take a realistic view of your idea
Introduces you to others as a detailed planner
Help you determine how much financing you will need
Identifies targets that will help you evaluate and improve your business performance
Makes day-to-day management easier, as it outlines daily procedures

3. The Mission Statement
A venture plan should open with a mission statement that captures the attention and interest of people
A good mission statement
Clearly identifies the type of venture
The products or services it will deliver
The overall philosophy or purpose of the company
Explain how the venture will meet the needs and wants of customers

4. The Mission Statement
A mission statement is a written, easy-to-remember sentence; a short list of bullet points; or paragraph illustrating a business' goals and purpose. It has one common function: to guide you and your employees in making critical decisions that effect the direction of your  company.
A mission statement identifies your company to its customers, vendors, the media and others that will be using or requiring its services or products.

5. The Logo
A logo is an accepted generic term for all symbolic ways to create a brand
Include trademarks, trade names, brand marks, logo types, and corporate symbols
Consist of 3 different forms:
Monogrammatic logo
Visual logo
Abstract logo

6. Monogrammatic Logo
These logo’s use stylized lettering to create a logo
Usually, it is the letters in the companies name but doesn’t need to be

7. Visual Logo
These logos try to reflect a quality of the product or company though a picture
These links can be direct or indirect

8. Abstract Logo
These logos use random lines, designs, and colours to create an image that becomes associated with their brand

9. Combination Logo
These logos combine different elements to create their logos
Usually a combination of monogramatic (name) and either visual or abstract

10. Slogans
A slogan is a short, catchy phrase that is always attached to a company’s name and logo
It helps to create top-of-mind awareness
Think of the following companies slogans:
Harveys, McDonalds, Dairy Queen,
UPS, Ford, Chevy
Nike, DeBeers, Walmart
Molson, Milk, eggs
You must distinguish between a slogan and the mission statement.