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14 Product and Corporate Advertising

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Presentation on theme: "14 Product and Corporate Advertising"— Presentation transcript:

1 14 Product and Corporate Advertising

2 Key Vocabulary

3 Key Vocabulary Product advertising - attracting public attention to a product or business Target – n. a desired goal v.1. to direct: an advertising campaign targeted at gay men 2. to aim  media

4 Key Vocabulary Corporate advertising - attracting public attention to a business Brand image - a name associated with a product or service. Public relations (PR) -  the activities employed to promote a favorable relationship with the public. Publicity -  public interest achieved by the spreading of information

5 Uses of like

6 Gerund

7 Infinitive

8 Gerund or Infinitive

9 Gerund or infinitive

10

11 Articles

12 Practice: Articles

13 Practice: Articles

14


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