1. SEO: 101 to Advanced
Nathan Driver

2. Who am I? Digital Director for WDTN / WBDT WordPress user since 2007
Creator of HipHopRemix, HateMyCoWorkers, ChessClubUSA...and many others (that are now gone)
@natedriver
...or Google: Nathan Driver

4. Absolutely EVERYTHING
SEO: What is it good for?
Absolutely EVERYTHING

5. SEO 101 to Advanced On-page Optimization Link Building Schema
Social Mark Up
Google Analytics + Google Webmaster Tools (Search Console)
Google Business

6. SEO: On-Page Optimization
Head Section: Title, Description, Keywords
Title Tags: 70 characters or less
Description Tags: 24 words or 156 characters (including spaces)
Keyword Tags: Not used in Google ranking but used for basic opitimization guidance and tracking over time
Heading Tags: H1 vs. H4
Word Count: Various - write for audience and optimize for search engine
Call to Action (CTA): Read more? Download whitepaper? Buy my widget?
Picture / Video Optimization: File names, ALT attributes, Size (load time)
Credit: Bruce Clay SEO Checklist

9. SEO: LINKS! Does it matter who links to your website?
New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google
SearchEngineLand (2011)
Arizona parent faces jail for posting fake porn profile for son’s principal
NY Post (2012)
Google Destroys Rap Genius’ Search Rankings As Punishment For SEO Spam, But Resolution In Progress
TechCrunch (2013)

10. Link Building Goals

11. SEO: Structured Data MarkupOR
SCHEMA

12. SEO: Schema...is what?

16. SEO: Schema - TESTING

18. SEO: Social Markup
Use markup on your official website to add your social profile information to Google Knowledge Graph cards in some searches. Knowledge cards can prominently display your social profile information. Google algorithms process the social profiles you specify and then display the most relevant ones in response to users' queries.

20. SEO: Social Markup
Twitter Cards: Summaries, Images, Galleries, Apps, Video, Audio, and Products
Pinterest Rich Pins: Products, Recipes, Movies, and Articles
Google+: Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews
Facebook: Articles, Photos, Audio, Video, and more
Credit: Moz

21. SEO: Social Markup: Twitter

22. SEO: Social Markup: Facebook

23. SEO: Social Markup: Pinterest

24. Google Analytics & Search Consele
You can’t have one
without the other …
or you
SHOULDN’T

25. Google Analytics
Insert GA code
and watch
the magic happen

26. Google Analytics

27. Google Analytics

28. Google Search Console

29. Google Brick and Morter
When people search for your business / product / services: is your website optimized for them to reach you?

30. Google Business

31. Google Business

32. Google Business

33. Google Business

35. Resources Search Engine Guide Moz Webmaster Central Forum Bruce Clay
SEO Subreddit
Search Engine Watch
Search Engine Journal
Hubspot
Moz
Bruce Clay
Search Engine Land
Google Webmaster Central Blog
Kissmetrics SEO

36. Thank you all www.NathanDriver.com Twitter: @natedriver
Linkedin: linkedin.com/in/ndriver