1. Presented by Melissa Bragg
Cookie Concept
Cookie Concept
The Cookie Concept
Presented by Melissa Bragg

2. The idea
To bring fresh baked hand crafted cookies to customers by creating a mobile bakery.

3. Product
Old-fashioned cookies using quality ingredients that have homemade goodness.
There will be several types of homemade cookies available.
Triple Chocolate Chip (our specialty)
Gooey Butter
Cinnamon, Pecan, Chocolate Chip
Peanut Butter Chocolate Chip
Seasonal favorites

4. The pathway to achieve the idea

5. Phase 1 Marketing Strategy Local Restaurants Food stores
Friends and business associates
It’s all about quality, value and convenience!

6. Why businesses?
In this day and age of budget cut backs many businesses do not have a budget for cafeterias in the place of business.
There is not a lot of money for motivation in the budgets today either and people will work for food.
People get stressed out at work and look for comfort food and cookies are a source of comfort.

7. Why restaurants?
Away to get product to a large number of consumers for test market with little overhead
Product can be made ahead and delivered and stored on site of restaurant in the freezer to maintain freshness
Allows a test market before jumping into a high overhead business

8. Once a profit is showing and we are in the money!

9. The mobile bakery can be purchased
and customized

10. Why a mobile bakery?
This allows you to go to the customers and opens up other opportunities such as fairs and festivals.
People no longer have to go to the mall for a fresh baked cookie

11. Time to sample and fill out a survey

12. Thank you for your time. I look forward to seeing your ideas!