1. + = Mike Wheeler Jeff Lark Ben Dean Brady Williams Casey Jackman

2. Background Strategy Process Day to Day Recommend Background Owner/Founder Christian McDaniel 840 N 700 E Provo, UT Menu –Fresh cookies, ice cream, ice cream sandwiches –Shakes, hot chocolate New store- 743 W 100 N American Fork, UT

3. Background Strategy Process Day to Day Recommend Strategic Objectives "I didn't want to do some dinky place where the only thing people talk about is the price” Quality food product Fun atmosphere Balance of price and value

4. Background Strategy Process Day to Day Recommend Methods to Achieving Strategy Not compromise on product quality Purchase high quality ingredients Bake cookies fresh daily Encourage employees to have fun –With customer –With each other

5. Background Strategy Process Day to Day Recommend Weekly visual inventory check. Fill out ordering sheet. Ordering call placed to Dreyers. Order sheet is filed. Dreyers comes and delivers the ice cream. Invoice/Receiving Report Filed Payment of accounts within 15 days. Weekly visual inventory check. Fill out ordering sheet. Ordering call placed to the Nicholas & Co. Order sheet is filed. Nicholas & Co. comes and delivers the dry goods. Invoice/Receiving Report Filed Payment of accounts within 15 days. + =

6. Background Strategy Process Day to Day Recommend Estimate standard daily cookie needs. Gather needed baking supplies. In large mixer, make group 1 base. Mix variation of base 1 cookies (chocolate chips, M&M's, etc.) Make group 2 base. Continue process with each group and individual cookie until standard daily supply is filled. Look at the day's sales and current inventory levels. Wash bowls and pans and clean up. Wash/clean up. Anticipate evening inventory needs Bake cookies. Preheat ovens. Gather needed baking supplies. Make dough and store it in the refrigerator for evening needs. Mix group 2 variations. Sufficient? NoYes Would refrigeration affect taste? Yes No

7. Background Strategy Process Day to Day Recommend After closing, all cookies are bagged and put next to the register for half-price sale. When business picks up in the evening, and you're getting low on one kind of cookie… No action needed. Bake more with pre- made dough. Recommend other kinds of cookies. Start the baking process again. Will we run out? Do we have dough? Is there time to make a batch? Yes No

8. Background Strategy Process Day to Day Recommend Day-to-Day Cookie Making and Baking Open Store Serve Customers Maintain Inventory Levels Close Store

9. Background Strategy Process Day to Day Recommend Primary Recommendation Establish metrics –Improve decision making –Analysis Times Start to finish processes Contribution margins –Future replication across company Detailed recipe steps –Sales records

10. Background Strategy Process Day to Day Recommend Dependent Recommendations Average batch times –Benchmarks –Complete faster batches first and longer batches last More dishes later in day –Analyze increases and decreases in average times Evaluate fluctuation Machine maintenance Standardization of processes –Ease of replication across business expansions No need to borrow baker from other stores Franchising

11. Background Strategy Process Day to Day Recommend Dependent Recommendations Profitability standards –Known contribution margins for various products Evaluation of most profitable products Sales forecasting –Better estimates of demand Decrease variable costs Decrease excess cookies