1. Directions
Please read the following slides

2. FACEBOOK
Since founded in a dorm room at Harvard in 2004, Facebook has become the largest social network in the world with over 1 billion users.
You can find Facebook users of every demographic, and every day, more and more people are using the social network to share massive amounts of content with their family, friends and coworkers.
They’re interacting with old and new connections as well as following their favorite brands, products and businesses. People are reading their news, asking questions, sharing their experiences and re-sharing content that is meaningful to them.

3. FACEBOOK
With the roll out of Pages, Facebook has become instrumental to businesses as more of them are using Pages to maximize their marketing value and customer engagement.
Facebook Pages allow brands to share photos, videos, links, and updates about their products or services, as well as lifestyle content with their customers.
Business Pages can also be used to showcase your company culture and history to create a deeper connection. Users are able to comment, ‘like’ and re-share content from a brand’s Facebook Page - allowing them to amplify your content with their networks.

4. FACEBOOK
You can keep your business top of mind through active updates. When you post an update, it appears in the News Feed of people who have liked your page, providing your customers with the opportunity to engage with your business.

5. FACEBOOK
Facebook has also developed a robust advertising platform that allows your ads and posts to show up in the ad section or News Feeds of those who aren’t yet fans of your business - letting you amplify your reach.  
You can even target specific demographics so your message reaches the audience that is right for you.

6. FACEBOOK
Believe it or not…Facebook is one of the most downloaded mobile apps, so it’s crucial for you to understand how your Page looks on a mobile device. Facebook can help businesses achieve their goals by finding new customers, boosting traffic and sales and connecting more closely with their community.

7. Directions
Please read and view the following pictures and then answer the questions that follow.

8. Good Examples

11. Bad Examples

15. Directions: Please answer the following questions
When posting on Facebook, what is the best format? Please describe what a good layout would encompass.
What is the COPY of an advertisement?
On a Facebook ad what two places should be copy add their logo?

16. Directions
You are working with the marketing team for Red Raider Outfitter and they have asked for you to take over their Facebook page for the next month.
Look at their website, look at all the items they sell, what specials they are currently running. Research the Texas Tech and community activities over the month of October. Also research what things your target market is interested in.
Create five sample Facebook posts for Red Raider Outfitter. Four should be (jab) posts that would get your fans interested in your brand and one right hook that would get fans to the site to purchase an item of your choice.

17. Sample Post #1

18. Sample Post #2

19. Sample Post #3

20. Sample Post #4

21. Sample Post #5