1. General Filters, Inc.
Why Choose Us?

2. Inside: Who Is General Filters, Inc.?
What products does General Filters, Inc. manufacture?
How does General Filters support you after a sale?
Literature
Website
Parts
More!
Summary

3. The Company

4. The Company
Manufacturing Locations: Toronto, Canada & Novi, MI United States
Headquarters: Novi, MI  USA
Sales Presence: North America
Financial: Privately Held
Capacity:  165,000 Square Feet
Number of Employees  30 Manufacturing Personnel
    15 Administrative & Engineering Staff
                                        70+ Sales Representatives
Products:    Humidifiers (Steam, Flow Through, Drum); Dehumidifiers, Air Cleaners (MAC, AC, TERSus, HEPA, Electronic); UV Air Purifiers; Heat & Energy Recovery Ventilators; Oil Filters, Replacement Filter Media; Replacement Parts. Over 700 SKU’s.
Distribution Channels:   Wholesaler Partners
Business Hours:     Monday through Friday; 8:00 am to 4:30 pm EST
    Closed Weekends and Holidays

5. The Company Canadian General Filters, Inc. 400 Midwest Rd.
Toronto, ON Canada M1P3A9
(888)
General Filters, Inc.
43800 Grand River Ave.
Novi, MI 48375
(866)

6. The Company Our Vision / Mission Statement: Our Core Values
General Filters is striving to become the industry leader of indoor air quality and filtration products by improving the quality of our customers' lives with outstanding products and services.  We plan to achieve this by utilizing industry experts and leading edge technology to develop products with exceptional quality and performance. These products will be competitively priced and marketed globally through distribution channels that value customer relationships and remarkable customer service.
Our Core Values
The right employees and the right business partners are critical to the success of the organization.
We conduct our business with honesty and integrity to ourselves and others in every situation.
We provide superior quality products and services to the customers we serve.
We focus on customer satisfaction and strive to continually exceed their expectations.
We foster a culture that encourages individual initiative and creativity.
We achieve growth and long-term stability through teamwork, continuous improvement and always striving for excellence.

7. The Company

8. Certificates of Recognition Memberships, Approvals & CertificationsUL
Underwriters Laboratories
ETL
Electrical Testing Laboratories
CSA
Commission Specialists Association
AHRI
Air Conditioning, Heating & Refrigeration Institute
HARDI
Heating, Air Conditioning & Refrigeration Distributors, Int’l
ACCA
Air Conditioning Contractors of America
NAOSHM
National Association of Oil & Energy Service Professionals
NEFI
New England Fuel Institute
Blue Hawk
Distribution Cooperative AD
Affiliated Distributors
KWGA
Key Wholesalers Group Association
IIAQC
Int’l Indoor Air Quality Commission
SRT
Service Round Table
NAM
Nat’l Association of Manufacturers
We Are Active Industry Partners

9. Home Heating Fuel Oil Filters Residential Whole House IAQ Products
Our Products
Home Heating Fuel Oil Filters
Residential Whole House IAQ Products

10. These quality products are offered via our vast wholesaler network.
Fuel Oil Products
The first General Filters products
These quality products are offered via our vast wholesaler network.
General
Gar-Ber
Unifilter®
Unifilter® Fuel Oil Filters were developed to challenge the generic imitators that entered the home fuel oil filtration market.
Founded in 1937, General Filters, Inc. developed the wool-felt fiber element for cleaning home heating oil. These were the first products manufactured by General Filters.
The Gar-Ber Spin-On, highly efficient residential fuel oil filter exceeds the standard for filtration of fuel oil in home heating appliances.

11. We offer full post-sale support to business partners, home owners, contractors & wholesalers!

12. Replacement Filters, accessories
(Purchase through your authorized dealer)

13. Catalogue
Download from our website
Request it be sent to you

14. Pricing Support
Download from our website
Request it be sent to you

15. Advertising Ads for our products will appear over 100 times this year
Print
Digital
Text

16. Trade Shows We participate in the following: AHR WIT BlueHawk AHRI
OESP / NAOSHM
COMFORTECH
IHACI

17. Website Support Literature Brochures Pricing Product Guide (Catalogue)
Products
Product Information
FAQ’s
Terms, Acronyms & Definitions
Retail Pricing
Trouble Shooting Topics
Consumer Comments

18. Website Support Need Help?
Submit a “Ticket” to ask questions, provide feedback and more
News & Announcements
General Filters celebrate 75 years in business!
And more….

19. Website Support Site Registration – Register With Our Site to:
Download images from our image library.
Download forms.
Learn about the annual money-saving programs that help build your business
Submit a ticket or question without having to fill in your contact information. With your login, it’s already filled in for you!
Track tickets you have submitted.
Find educational tools, power point presentations.

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21. General Filters, Inc.
In summary, General Filters is a long-standing, established company that offers full line of quality fuel oil filters for your home; as well as continued support to home owners, wholesalers and contractors.

22. Our journey continues, hopefully with you.
General Filters, Inc.
We strive to improve the lives of our customers, support continued growth, manufacture quality products and provide service that surpasses expectations.
Our journey continues, hopefully with you.

23. For more detailed information about our products go to www
For more detailed information about our products go to
Thank you!