1. Simon Parkinson London Sport Associate Consultant
FUNDING OPPORTUNITIES Presentation to the Surrey Cricket Club Conference March 17th 2018
Simon Parkinson
London Sport Associate Consultant

2. Presentation London Sport – Introduction / How it can help
How to find out about Funding Opportunities
How to secure support (“Mind set” and Approach)
Current Funding Climate
ECB Funding and other Cricket Specific Funding
Sport England funding
London Marathon Charitable Trust / London Mayor
Foundations and Trusts
Crowdfunding and Sponsorship
Other ways to raise funds / improve financial performance
Conclusion

3. LONDON SPORT - An Introduction
Formed through the amalgamation of the five Pro-Active Partnerships
Aim: Get 1 million people more active
Established in 2014
We are assess applications so can provide applicants with good advice on the right routes for their project
Our team isn’t a direct distributor of funds, but provides links to London Sport funding schemes and other opportunities
Provide advice & support on funding and facility matters
Facilities and Funding Team was established in July 2015:
Caroline Brooks – Funding Manager

4. Our Vision, Target and Mission
To make London the most physically active city in the world
Our Target
Getting 1,000,000 Londoners more active by 2020
Our Mission
Helping physical activity and sport to work better in London
Is this the right Vision? The Vision for London is difficult to measure accurately, as different countries have different measurements. But that doesn’t matter. It is designed to set a clear direction and appetite; not merely to improve, but set the standards for the rest of the world to follow.
Why is it important? It’s not just about the physical activity, it’s about its benefits: • 1m Londoners likely to live longer • 1m Londoners likely to be happier • 1m Londoners less likely to develop serious chronic illnesses • 1m Londoners less likely to suffer from mental health issues

5. Some of our Services Funding Search Tool Data and Insight Portal
Get Active London
Consultancy Hub

6. Funding Search Tool https://funding.londonsport.org/
PROVIDE A LIVE DEMONSTRATION BY CLICKING THE IMAGE
Why did we develop it?
Our funding bulletin was 120 pages long
Finding Funding can be difficult & time-consuming
Main barrier to funding is inability to quickly find relevant opportunities
Funding information often fragmented
All sports funding opportunities in one place: National & London specific
Click on the visual to give a live demonstration
Key Benefits – Things to highlight when giving a live demonstration
“View all” or “Guided search” – in 4 simple steps
Results can be filtered further by; name, amount, borough, upcoming deadline, purposes, themes, sport/ physical activity
Save searches and share via social media
My profile area includes a training/ resources area and additional application support
Link to London Sport Insight Portal to access data/evidence to support applications

7. Data and Insight Portal
PROVIDE A LIVE DEMONSTRATION BY CLICKING THE IMAGE

8. Get Active London
Get Active London Twitter

9. London Sport Consultancy Hub
Get Active London Twitter

10. London Sport - How we can help
‘Funding Bulletin’ – current opportunities
Small Grants Guide for Sport England
Facility Development Projects
Sponsorship
Linking with Local Schools (Satellite Clubs)
Links with Local Authority
Leases and Tenure Issues

11. How to find out about funding opportunities
Talk to the Surrey Cricket Foundation
Ensure you’re known by your local authority
Utilise tools and support materials available – e.g. Funding information on London Sport and Active Surrey websites plus ECB Guide – Sources of Grant Funding for Cricket Clubs
Learn from other Clubs / Organisations
Sign up to as many bulletins / newsletters etc. as you can to keep up to date
Sport England newsletter – ‘Latest from the Pitch’
London Sport funding bulletin – londonsport.org
Funding Central – fundingcentral.org.uk - free
Funding Insight - grantsonline.co.uk
Grant finder - idoxgrantfinder.co.uk

12. Cricket Clubs are facing a challenging environment – Securing funding has never been more important
Many Clubs are:
Facing Financial pressures due to increased costs and difficulty in retaining / recruiting new members
Unable to repair and modernise Buildings / Infrastructure
Struggling to retain / find volunteers at a time when governance requirements are increasing

13. How to secure funding and address the challenging environment facing Cricket Clubs?
The right “mind set” and right approach is just as important as knowing what funding opportunities are available
Improving financial performance can be just as important as securing external funding

14. The right “Mind Set”: How to increase your chances of securing external funding (1)
Talk to the Surrey Cricket Foundation - if capital, look at ECB’s Technical Specifications before your start
Not just “cricket for cricket’s sake”
Make connections with wider agendas – health and wellbeing, social inclusion and social cohesion
Understand the role that the Club plays in the local community
Who are the partners / stakeholders you can work with
Who do you need to consult with and involve to increase participation by low participant groups

15. The right “Mind Set”: How to increase your chances of securing external funding (2)
What other compatible sports / uses could be encouraged
The Club needs to be a year round operation
If capital, how can new investment secure reduced running costs
Secure as much external support as possible

16. The right Approach: How to increase your chances of securing external funding (1)
Ensure appropriate Governance arrangements are in place (eg “Club Mark”)
Choose the “right people” to lead on funding bids
Put the right level of internal support in place (if capital there will need to be effective project management)
Be clear about roles and responsibilities

17. The right Approach: How to increase your chances of securing external funding (2)
Consider the Business Case for proceeding before you start
Have “neighbour” and planning issues been considered
Do you have the evidence to support your bid
Be realistic about what you can bid for, based on researching funding criteria
Be aware of how to properly cost a capital project

18. Types of Grant funding Revenue Capital
Non-fixed equipment, Sports and physical activity projects and Training
Examples:
Bats, balls, pads etc
Programmes to encourage low participant groups
Safeguarding Training
Coach Education / Training
- Not ongoing Repair and Maintenance
Building, Infrastructure and Fixed equipment
Examples:
Land Purchase
Drainage Improvements
Practice Nets
Changing Room improvements
Disabled Access
- Loans, as well as Grants
- Sometimes Feasibility Studies

19. Key Sport and Physical Activity Project Funders Governing Body of Sport – ECB / Surrey Cricket Foundation Sport England London Marathon Charitable Trust London Mayor County Sports Partnerships (for small SE funds) Foundations and independent charities eg. the Weston Anniversary Fund Private organisations, e.g. through sponsorship Philanthropists Members of Cricket Clubs (loans / levies)

20. Funding Climate right now......
ECB are clear about their funding programmes
Sport England funding programmes for 2018 and beyond not yet clarified
London Mayor Sports Strategy and funding priorities to become clearer in the next few months
Local Authority ability to fund and support significantly reducing
Foundation and Trust funding opportunities still available
Ability to secure sponsorship is challenging

21. Funding opportunities (Capital)
Cricket Specific
ECB Grant Aid Programme
Eligible clubs may only submit an application after the approval of a County Development Manager and ECB Regional Funding and Facilities Manager
Clubs need to be Clubmark accredited and have a Club Development Plan
Need commitment to both adult and junior development
Min 25% partnership funding required
Non Turf Practice Net Areas
Indoor Centre Upgrades/New Build
Fine Turf Match Pitches
Communal Changing Areas

22. Funding Opportunities (Capital) Cricket Specific
England and Wales Cricket Trust
Interest Free Loan Scheme
Will fund Building Improvements, Equipment Purchase, Fine Turf Improvements, Land Purchase (Cricket related) and Non Turf investment
Cricket Clubs with a junior section can apply for £1k-£50k (without, £1k - £20k)
Can borrow over a 5 year period
Minimum 10% partnership funding
Activities must benefit the wider community – not just a small group
Have to be Club Mark accredited
Requires approval from the ECB County Development Manager and Regional Funding and Facilities Manager

23. Funding Opportunities (Revenue) Cricket Specific ECB Small Grants Programme
In 2018, supports the ECB’s “Get the Game On”, “All Stars Cricket”, “Womens Cricket” and “U19 Club T20” national programmes
Affiliated Clubs involved in these programmes get priority
Surrey County Cricket Club supplement annual ECB funding
Annual Programme programme now closed
Priorities in 2018:
- Covers (“Get the Game On”)
- Family Friendly Facilities (“All Stars Cricket”)
- Improved Female Changing Facilities (“Womens Cricket”)
Supporting Great Events (“U19 Club T20)

24. Funding Opportunities Cricket Specific
Surrey Cricket Foundation
Charitable Body charged with “supporting and improving” recreational cricket in Surrey and South London
Focus on providing funding, knowledge sharing and offering opportunities for coaching / competition
Applicant has to demonstrate need and impact
Have provided funding of up to £10k in the past for medium sized projects (nets, non turf pitches, machinery)
May support up to 50% of project costs (no more than £10k)
First port of call is to contact your local Participation Officer to log your project

25. Funding Opportunities Cricket Specific
“Chance to Shine” chancetoshine.org
Charitable Body, mainly focused on developing competitive cricket in state schools
Recent shift in emphasis from primary to secondary schools
Pathways from school to local Cricket clubs is increasingly important
Some revenue funding for clubs to engage with schools
Surrey CCC have a role on determining where funding is spent
“Street Chance” streetchance.org
“Street Chance” aimed at getting more people involved in sport, including Cricket. Supports “street cricket” / “tape ball cricket”.
Some projects have been supported in Surrey
National Cricket Club Conference
Investment programme to provide de-fibulators to Clubs that don’t own their own grounds (approx. Cost = £1k).

26. Funding opportunities (Capital) Community Asset Fund: £1 - £150k
Sport England
Community Asset Fund: £1 - £150k
Currently closed – not clear if it will re-open
Focus is improving facilities in local communities, to increase the number of people taking part, change lives and achieve social good
Also designed to create good customer experiences and make organisations sustainable from a a financial perspective
First Round significantly over-subscribed
Small Grants: Up to £10k
Small-scale capital and revenue projects

27. Funding opportunities (Revenue)
Sport England
Simple online form – 12 week assessment process
Under-subscribed in London
£300 to £10k
Will not fund salaries or overheads or replace equipment
Circa 66% success rate
Small Grants
Open all year round
Detailed guidance is available on SE’s website
New activity;
New costs associated with helping more people play sport

28. The London Marathon Charitable Trust
Surrey based organisations can apply
Capital Grants for projects that inspire/increase participation
Need to demonstrate need and show partnership working with community based organisations
Small grants up to £20k: Large grants up to £150k.
LMCT will consult with ECB/ Surrey CCC
2 Stage Application process
Next deadline 17 April

29. London Mayor
Will be launching a new Sports Strategy in the next few months.
Funding will be available, but priorities still to be confirmed. It is likely that there will be a focus on community cohesion and encouraging inactive people to take part.
This funding will only be available to London clubs.
Not clear if previous funding programmes will continue

30. Foundations and Trusts
Example – The Weston Anniversary Fund
(Garfield Weston Foundation)
The Fund will award capital grants of £30k to £150k , to provide new or improve existing community facilities
Will provide 100% Funding, but other funding helps, as does wide support from the local community.
One off grants scheme in 2018 to support Capital projects that will benefit local communities across the UK
Open to UK registered charities, CIOs, places of worship and state schools only
Total project costs not to exceed £300,000
· Applications open on 5th January and close on 30th June Decisions will not be made until October 2018
Planning permission (where relevant) will need to be in place prior to submitting your application
Grants will need to be spent and projects fully completed by the end of 2020 

31. Various Landfill Trusts
Veolia Environmental Trust Landfill Communities Fund
If you’re located within the proximity of a Veolia landfill site this fund provides an opportunity to support you in making a difference locally:
SUEZ- Landfill Communities Fund
Two different tiers of grant are available ranging from £1- £250,000. The grant is available for improvements to Public Amenities, Historic Buildings and Biodiversity within proximity to a SITA site:
BIFFA Landfill Communities Fund – “BIFFA Award”
3 themes – Community Buildings, Recreation and Rebuilding biodiversity
CHECK YOUR POST CODE!

32. Crowdfunding – what do we know about it?
Principles:
A large number of people give a small amount of money
Organisations seeking funding set up an online project profile and use social media to engage their network
Crowdfunding for sport is: Donation Crowdfunding
Donors have a social or personal motivation for putting their money in and expect nothing back, although there are instances where donations are given with some ‘rewards’
This is an opportunity for both clubs and County organisations…..Devon FA example…
BUT, be realistic – people more likely to give if there is a threat to something valued by the local community and/or there is an obvious community benefit.

33. Some platforms:
crowdfunder.co.uk / justgiving.com / buzzbnk.org/ spacehive.com/ indiegogo.com

34. Crowdfunding
Don’t need to be an expert but time and a team effort required
Needs proactive marketing and a strong social media network

35. Crowdfunding Describe the project clearly and create a strong video
Think of some great rewards
Plan the campaign timeline
Plan to be active throughout the campaign, particularly mid-way through

36. Donation crowdfunding
Some interesting platforms:
Further information:
September 2015 London Sport update

37. Sponsorship Many businesses are keen to engage in sponsorship
Revenue and profile for clubs
Needs to be viewed as a business arrangement (its not philanthropy)
Options:
Sponsorship fees e.g. for sponsoring the club kit, match, equipment etc.
Provision of resources e.g. volunteers to help out at the club for the day or at an event
Provision of products or services e.g. lighting systems or maintenance services

38. Other ways to raise funds/ improve financial performance (1)
Fundraising activities
Sub leasing, hiring facilities, bookings
Hold events (eg Fireworks night)
Shared use with other sports clubs / organisations
Philanthropy / Donations / Debentures

39. Other ways to raise funds/ improve financial performance (2)
Review Governance – CASC Status ? Consider becoming a Charity?
Member loans / levies
Sale of land
Section 106 / Community Interest Levy (CIL)
Persimmon “Healthy Communities Fund”

40. Conclusion
Funding Environment is challenging and funding priorities are currently not clear in relation to some funders
However, there are opportunities to secure external funding with the right “mind set”, the right approach and the right project / application
Increasing emphasis on community benefit and social good – not just “cricket for cricket’s sake”