1. PROI Worldwide: comm:unications

2. General Overview Address:
comm:unications – Agency for PR, Events and Marketing
A Wien, Liechtensteinstr. 12/9
Phone: (00431)
Number of employees: 5 employees, 12 self-employed employees
Language: German/English/French/Spanish
Date of incorporation: 1996
Top 20 of Austria’s PR-Agencies
Agency motto: People, Power, Passion!

3. Social Media Website: www.communications.co.at
Facebook:
Twitter: @SabinePoehacker

4. Agency Billings Traditional PR: 50% Crisis Communications: 10%
Research: 05%
Training: 10%
Social Media/Web: 20%
Advertising: %

5. Management Team Profile
Sabine Pöhacker, MSc., CEO Your first point of contact is Sabine Pöhacker, MSc. She is the agency founder and a seasoned expert in Integrated Communication, Reputation Management and Marketing. Sabine holds a Masters Degree in Systemic Business Coaching, lectures at Vienna University and is a member of the Board of Directors at Public Relations Association Austria (PRVA). Before starting her own company in she worked as journalist as well as marketing- and conference manager in Europe and Asia. Sabine is a very cosmopolitan person and fluent in German, English, French and Spanish.

6. Major Clients

7. Major Industry Sectors Serviced
Consumer
BTB
Education
Energy
Government
Healthcare
Sustainability

8. Fields of Expertise Public Relations & Corporate Reputation Branding
Branding , Marketing & Creative Services
Public Relations & Corporate Reputation
Research
Public Engagement
Branding
Marketing
Creative
Video
Digital
Advertising
Media Planning
Social Media
Strategic Counsel
Crisis Communications
Public Relations
Media Training
Media Tracking
Analysis & Metrics
Employee Communications
Litigation Communications
CSR
Research Strategy/ Study Design
Survey/Question Guide Design
Study Recruitment
Reporting & Data Analysis
Qualitative Research
Focus Groups
In-depth Interviews
Ethnography
Quantitative Research
Phone & Online Surveys
Stakeholder Relations
Community Engagement
Legislator Outreach
Meeting Facilitation

9. Specialities Strategical Counseling
Conception and counseling by the CEO
Coaching of CEOs and leading employers
Crisis-PR, Reputation Management
Internal Communication
Employer Branding
CI & CD processes, change management
Corporate Publishing
Conception, texting, headlines, layout, printing, lettershop
Booclets, Direct Mails, annual reports, employees journals
Media Activities
Press Releases, Interviews, Conferences
Issue management, media cooperations, PR-Campaigns

10. Specialities Social Media Facebook, Twitter etc.
Conception, implementation, management
Video PR and Blogging
Relationship Management
Strategic organisation of Costumer and Media Contacts
Networking, Lobbying and Community-PR
Event-Marketing
Conception, realization and marketing
Events and conferences up to people
Training & Moderation
Indoor- & Outdoortrainings on every level of communication
Moderation of Events

11. Rate Structure Hourly rate: EUR 75 - 245
Blended government rate: EUR 150
Project fees depend on the project type and timeline

12. Membership in Industry Associations
Public Relations Verband Austria
PR Quality Austria
ICF Mostra
Business Club Austria

13. Case Studies-Express Scripts
PR for Hamburg – „Train of Ideas“
Assignment
As Hamburg was nominated the European green capital 2011, the Hanseatic city was sending the so called „Train of Ideas“ on tour through 18 European countries. The aim of the interactive exhibition was to demonstrate different visions of future cities. Hamburg Marketing was relying on comm:unications for the stopover in Vienna.
Achievement
 The Exhibition was a big success with more than guests and 42 reports in the Austrian media landscape, amongst others with articles in the Kronen Zeitung, Standard and ORF. comm:unications did not only enhance the awareness of sustainable cities, but also reached an advertising value of more than Euros.

14. Case Studies-Express Scripts
Event-PR: "Cultures around a table“
Assignment
The aim of the „World Public Forum“ is to support the dialogue among different cultures. For that reason people get together once a year, since 2008, to enjoy cultures and culinary highlights from all over the world.
comm:unications recommended to promote the dialogue-enhancing event in the media and to focus on public relations activities. Besides a refreshed design, an “ambassador- dinner” is taking place on the highest diplomatic level. Beyond that greetings in 24 languages welcome the guests and an intercultural cook book, which is free to download, guarantee a sustainable and enjoyable dialogue. 
Achievement
With more than visitors on the spot as well as publicity that reached people, the festival was a success on every level. comm:unications is especially pleased that the multicultural dinner has even reached the front pages of famous regional newspapers and magazines.

15. Publications Sabine Pöhacker
LO, Learning Organization, 2008: Personal PR
Anwaltsblatt, 2010: PR for laywers
Masterthesis, 2012: Importance of PR and Reputation for Coaches and Consultants
Script, 2013: Texten wie die Profis – online und offline (Text-Workshop)
Austrian dailies/magazines PR and/or Advertising Integrated communications
Reputation Management
Personal PR
Ethics in PR
comm:unications website: