1. Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001
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2. Contents Page A. Standard slides 3
B. Lists (1) – Factors, no specific number 7
C. Lists (2) – Factors, specific number 13
D. Matrix – Factors, comparisons 24
E. Process (1) – Factors, steps 35
F. Process (2) – Factors, impact 49
G. Process (3) – Factors, interlinked 67
Annex: Nine key changes compared to the old standards 73
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3. A. Standard slides
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4. Consultant profile: [first name, last name]
Position: xxxxxxxxxxxxxxxxxxxxxxxx
Born: xxxx
Nationality: xxxxxxxxxxxxxxxxxxxxx
Education
Professional experience
Key projects
xxxx-xxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx-xxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Industry competence
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Languages
Methodological competence
German
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Updated: mm/year
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5. Organizational chart
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6. Organizational chart (including headcount)
... …
....
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7. B. Lists (1) – Factors, no specific number
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8. Lists – horizontal (variations)1 2
Heading
Details
Heading
Heading
Heading
Details
Details
Details 3 4
Heading
Heading
Heading
Heading
Heading
Heading
Details
Details
Details
Details
Details
Details
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9. Lists – vertical (variations)1 2 … … … … … … … … … … … … 3 4
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10. Schedule 1 2 Module und Variations_E Month 1 Month 2 Month 3 Month 1
Activities 1 2 3 4 5 6 7 8 9 10 11 12
Activities 1 2 3 4 5 6 7 8 9 10 11 12 A. A. B. B. C. C.
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11. Sets of guidelines 1 2 3 4 5 Guidelines 1 Comments 1 Guidelines 2
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12. Module und Variations_E

13. Title
Text
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14. STUDY OBJECTIVE
Text

15. 1 2 3 4 5
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16. C. Lists (2) – Factors, specific number
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17. Pyramid (3 or 4 levels)
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18. Pyramid (5 levels/centered)
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19. 3 factors (interwoven) 1 2 3
....
....
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20. Common ground
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21. 4 factors (1)
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22. … ….
factor
factor
factor
factor … ….
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23. 4 factors (2)
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24. 4 factors (3) Factor 1 Factor 2 Factor 4 Factor 3 1 2 4 3
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25. 4 factors (3a – weighted) Factor 1 Factor 2 Factor 4 Factor 3 2 4 3
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26. 4 factors (3b – dynamic) Four dynamic factors Factor 1 Factor 2
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27. 6 factors (variation)
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28. D. Matrix – Factors, comparisons
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29. Matrix/table (Horizontal/vertical comparison of data – variations)1 2 3 4
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30. Special types of matrix – opportunities/threats1 2
Opportunities
Threats … …
Threats … …
Opportunities 3 4
Opportunities
Threats
Opportunities
Threats … … … …
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31. Special types of matrix – pros and cons1 2 … … … … 3 … …
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32. Special types of matrix – controversy1 2 3 4
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33. Special types of matrix – conflict/tension (1)
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34. Special types of matrix – conflict/tension (2)
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35. Special types of matrix – bottom up/top down (1)
...
...
BOTTOM UP
TOP DOWN
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36. Special types of matrix – bottom up/top down (2)1
TOP
...
...
DOWN UP
BOTTOM 2
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37. Special types of matrix – equilibrium… …
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38. Special types of matrix – imbalance… …
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39. Unit of measure
Text
Text
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40. Title
Sub title
Sub title
Risk management
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41. E. Process (1) – Factors, steps
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42. Processes 1 2 3
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43. Process/phases 1 2 3 4 … … … … … … … Phase 1 Phase 2 Phase 3 Phase 15 … … … … …
Phase 1
Phase 2
Phase 3 … … … 3 4
Phase 1
Phase 2
Phase 3 …
Phase 1
Phase 2
Phase 3 … … …
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44. Cycles (1) (color presentation)
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45. Cycles (2)
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46. Spirals (orthogonal) 1 2
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47. Hurdles
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48. Resistance/obstacles1 2 3 4 5 6 7
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49. Filters 1 2 3 5 4 6
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50. Change of mindset/direction1 2 3 4
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51. Nodes/interfaces 1 4 5 2 6 7 3 8 9
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52. Pressure 1 2
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53. Increase/decrease 1 2 3 4 5 6 7 8
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54. Various types of brackets (to be used instead of block arrows)1 2 3 4 5 6 7 8 9 10 11
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55. F. Process 2 – Factors, impact
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56. Consequences (1) … ... … ... … ... … ... … ... … ...
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57. Consequences (1a) … ... … ... … ... … ... … ... … ...
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58. Consequences (2) … … … … … … … … … …
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59. Consequences (3)
...
... … …
...
...
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60. Consequences (4) 1
...
... … … 2
...
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61. Impact (3 factors)
TIME
COST
QUALITY
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62. Impact (4 and 6 factors)
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63. Generic description of the 4 factors
Impact (4 factors)
Factor 1
Factor 2
Generic description of the 4 factors
Factor 4
Factor 3
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64. Generic description of the 5 factors
Impact (5 factors)
Factor 1
Factor 5
Factor 2
Generic description of the 5 factors
Factor 4
Factor 3
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65. Generic description of the 6 factors
Impact (6 factors)
Factor 6
Factor 1
Factor 5
Generic description of the 6 factors
Factor 2
Factor 4
Factor 3
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66. Generic description of the 7 factors
Impact (7 factors)
Factor 1
Factor 7
Factor 2
Generic description of the 7 factors
Factor 6
Factor 3
Factor 5
Factor 4
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67. Generic description of the 8 factors
Impact (8 factors)
Factor 8
Factor 1
Factor 7
Factor 2
Generic description of the 8 factors
Factor 6
Factor 3
Factor 5
Factor 4
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68. Impact and result (1) 6
success factors …
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69. Impact and result (2) 5
success factors …
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70. Circulation (2 factors)
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71. Circulation (3 factors)
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72. Circulation (4 factors)
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73. Circulation (5 factors)
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74. Circulation (6 factors)
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75. Circulation (7 factors)
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76. Circulation (8 factors)
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77. Vision
Vision
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78. Action/reaction … … … … … … …
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79. Action/reaction
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80. Value chain Company Supplier Customer Development Production Sales
Distribution
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81. G. Process 3 – Factors, interlinked
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82. Action/reaction (1)
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83. Action/reaction (2) (transparent – color presentation)
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84. Action/reaction
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85. Interaction 1 2 3
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86. Jigsaw puzzle
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87. Spiral
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88. Annex: Nine key changes compared to the old standards
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89. New Content design – Key changes regarding „lean, linear, literal"
If boxes are used,
Stufe 1
Stufe 2
Stufe 3
…Do not use shading or borders
Instead, use unframed colored shapes in shades of key blue, for emphasis only
…Do not use ovals
Instead, use AutoShapes with corners completely rounded off
Do not use stickers with lines
Backup
BACKUP
Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area
Do not put numbers in circles 1 2 3 4 1 2 3 4
Instead, put them in squares (key blue shade 1), white lettering, bold
Do not use block arrows
Use variations instead
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90. New Content design – Key changes regarding „lean, linear, literal"
Arrow function can be switched on and off/ positioned to
the side
Do not use speech bubbles
Instead, use AutoShapes/callouts/third row (you can use the arrow function!)
Do not use big multicolored cartoons/ Clip Art
Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)
There are obvious disadvantages to positioning text behind graphics
Do not position text behind graphics
Text is easy to read if not positioned
behind graphics
Position text to the side of graphics instead 4
Do not use miniature charts as navigators 1 2 3 4
Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point
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91. Text
Text
Text
Text
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92. …… …… ……
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93. Action/reaction … … … … … …
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94. Against the tide/with the tide
...
...
...
...
...
...
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95. Balance/imbalance … …
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96. Balance/imbalance … …
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97. Balance/imbalance … …
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98. Chances/risks … … … …
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99. Change of direction Moment of directional change
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100. China map Box Title Level 1 text Level 2 text Level 3 text
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101. Columns and tables Column Title 1 Column Title 2 Column Title 3
Category 1
Type your phrases and sentences here
Type your phrases and sentences here
Type your phrases and sentences here
Category 2
Type your phrases and sentences here
Type your phrases and sentences here
Type your phrases and sentences here
Category 3
Type your phrases and sentences here
Type your phrases and sentences here
Type your phrases and sentences here
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102. Columns and tables Column Title 1 Column Title 2 Category 1
Type your phrases and sentences here
Type your phrases and sentences here
Category 2
Type your phrases and sentences here
Type your phrases and sentences here
Category 3
Type your phrases and sentences here
Type your phrases and sentences here
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103. Columns and tables Category 1 Category 1 Category 1 Category 1
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104. Bar chart
Graph Title
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105. Column chart Graph Title You can put your points here like conclusion
Unit
Graph Title
CAGR
??%
You can put your points here like conclusion
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106. You can put your points here in the header of the box
Column chart
You can put your points here in the header of the box
Graph Title
CAGR
??%
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107. Column chart Header Header Graph Title Graph Title Unit Unit
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108. Column chart Header Header Level 1 text Graph Title Level 2 text
Unit
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109. Column chart Header Graph Title Level 1 text Level 2 text Level 3 text
Unit
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110. You can put your points here in the header of the box
Column chart
You can put your points here in the header of the box
Graph Title
CAGR
??%
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111. Column chart Header Header Graph Title Graph Title Unit Unit
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112. Column chart Graph Title Unit 000 X,000 Label Column 1 Column 2 Total
X,000
Label
Column 1
Column 2
Total
000
000
Category 1
000
000
Category 2
000
000
Category 3
000
000
Series 1
Category 4
000
000
Series 2
Category 5
000
000
Series 1
Series 2
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113. Column chart Sub Title Sub Title Sub Title Dash Line Sub Title
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Dash Line
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Label
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Sub Title
Sub Title
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Label
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Label
Label
Label
Series 1
Series 2
Series 3
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114. Conflict … … … …
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115. Conflict ?
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116. …… 投资区域 …… 投资方式 …… …… 投资区域 …… 投资区域 …… …… …… …… 投资方式 …… 投资方式 ……
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117. Consequences (2)
...
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...
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118. Consequences (3)
...
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119. Consequences (4)
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120. Consequences (5)
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121. Consequences (2) … … … …
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122. Consequences (3) … … … … … …
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123. Consequences (4) … … … … … … … …
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124. Consequences (5) … … … … … … … … … …
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125. Consequences 1 … 2 … 3 … 4 … 5 … 6 …
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126. Consultants profil (English), [Firstname Lastname]
Position: ………………..
Year of birth: ………………..
Nationality: ………………..
Languages
Professional experience
Methodological competence …
Since 10/1992 … …
Education
1990–1994 …
Industry competence
Key projects … …
Updated: MM/YY
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127. Cooperation
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128. Cooperation
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129. Cooperation 外 品牌 内 外
企业文化 内
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130. Cost breakdown chart Unit Gross Margin Value Component (%) Value
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131. Dead end
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132. Dependance
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133. Development
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134. Dice
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135. Direction
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136. Factors (2) … … … … …
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137. Factors (3) … … … …
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138. Factors (3) …
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139. Factors (3) … … …
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140. Factors (4) … … … … …
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141. Factors (4) … … … … … … … … …
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142. Factors (4) … … … … …
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143. Factors (4) … … … … … … … … …
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144. Factors (6) … … … … … … …
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145. Factors (6) … … … … … … …
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146. Factors (8) … … … … … … … … …
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147. Factors (4) … … … … …
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148. Factors (5) … … … … … …
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149. Factors (5) … … … … … …
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150. Feedback … … …
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151. Feedback … …
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152. Feedback
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153. Feedback ? !
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154. Feedback
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155. Filter … … … …
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156. Filter Initial situation 1. Criterion 2. Criterion 3. Criterion Result
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157. Flexibility
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158. Flexibility
Intention
Ability
Flexibilty
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159. Flexibility
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160. Focus – expansion … … … … … … … … … … … … … … t t
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161. Growth
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162. Guidelines … … … … …
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163. Harmony
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164. Hurdles and brakes …
Company X … … …
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165. Impact
...
...
...
...
...
...
...
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166. Influence (1 factor) …
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167. Influence (2 factors) … …
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168. Influence (2 factors)
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169. Influence (4 factors)
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170. Influence (4 factors)
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171. Influence (6 factors) … … … … … … …
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172. Input/output …
... …
...
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173. Interaction
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174. Margin chart Label Label Label Label Label Index 000 100% ?% ?% ?% 000
Total in Value ?% ?%
000
000 ?% ?% ?%
000
Label
Label
Label
Label
Label
Label
Label
Label
Label
Label
Label
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175. Matrix … … … … …
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176. Matrix … … … … …
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177. Matrix Scale Level 1 text Level 2 text Level 1 text Level 2 text
Dimension 1
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Scale
Scale
Scale
Dimension 2
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178. Matrix Content Label Content Content Dimension I Label Content Content
Dimension II
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179. Measures plan – planned activities
Overview: …
Activities Wk
... Wk
... Wk
... Wk
... Wk
... Wk
... Wk
... Wk
... Wk
... Wk
...
Comments … …
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180. Measures plan – planned measures
Activity: …
As of: …
Objective:
Results: … …
Responsible: …
Support: …
Measures: …
...
...
...
...
...
...
...
... …
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181. Measures plan – planned individual steps
As of: …
Form of result
Dura-
tion
Dead-
line
Pro-
ject
Com-pleted
No.
Individual steps
Responsible
Support
Start 1.
...
...
...
...
...
...
...
...
...
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182. Models Key Steps Sources Level 1 text
Type your phrases and sentences here
Step 1
Type your phrases and sentences here
Step 2
Type your phrases and sentences here
Step 3
Type your phrases and sentences here
Step 4
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183. Moon chart
Bar
Bar 1 1
Arrow
Ball
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184. Multipliers … ... ... + + + + + + + + + = Projektteams
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185. Multipliers
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186. Mutuality
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187. Mutuality … … … … …
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188. Obstacle
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189. Obstacle
...
... … …
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190. Obstacle
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191. Organizational and flow chart
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
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192. Organizational and flow chart
Marketing Organization
Dimitri Panayatapolous
Haircare
Toothpaste/Soap
Laundry
Skincare/Paper
Brad Casper
General Manager*
Vacant
General Manager
Vacant
General Manager
Virginia Lee
Vice President*
Rene Co
Marketing Director
Ken Doi
Marketing Director
Robin Oxendine
Marketing Manager
Randall Beard
Marketing Director
Peter Foyston
Marketing Manager
Marketing Manager
New Brand
Head & Shoulders
Professional Marketing
Zest Camay
JV Brands
Media & Commercial Production
Pantene
Jiehua
Rejoice
Crest
Safeguard
Ariel
Tide
Ulan
Whisper
Assistant Brand Manager, 2-5 per Brand
School Program Group
Nurses for School Program
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193. Organizational and flow chart
Process Map
Market
Archetype
Model
Sizing
Pricing
Feasible
Scenarios
India
China
Philippines
Asia Whisky
Opportunity
Assessment
Develop
Objectives &
Strategies
Financial Goals
Market Priorities
Acquisition or Organic Growth
Product/ Marketing/ Distribution Strategies
Are there opportunities for whisky in the rest of the world?
Determine Whether to Proceed Further
Yes
Execute
Competitive Models
Success
Requirements
Market Results
Bacardi
Strategy
Overlap
Will whisky help to build Bacardi rum globally?
Bacardi
Strategy
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194. Option 1 2 3 … … …
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195. Option 1 2 3 4 … … … …
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196. Option
develope
quit
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197. Penetration
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198. Pie chart Header Header Chart Title Chart Title 100%=XXXX 100%=XXXX
Label %
Label %
Label %
Label %
Label %
Label %
Label %
Label %
Label %
Label %
100%=XXXX
100%=XXXX
Series 1
Series 2
Series 3
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199. Pie chart Header Chart Title Level 1 text Level 2 text Level 3 text
Label %
Level 1 text
Level 2 text
Level 3 text
Label %
Label %
Label %
Label %
100%=XXXX
Series 1
Series 2
Series 3
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200. Pie chart Chart Title Chart Title 100%=XXXX 100%=XXXX Chart Title
Label %
Label %
Label %
Label %
Label %
Label %
100%=XXXX
Label %
Label %
Label %
Label %
Series 1
100%=XXXX
Series 2
Series 3
Chart Title
Chart Title
Label %
Label %
Label %
Label %
Label %
Label %
100%=XXXX
Label %
Label %
100%=XXXX
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201. Plus/minus
...
... … … … …
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202. Plus/minus
...
... … … + –
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203. Plus/minus … …
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204. Plus/minus
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205. Plus/minus … … …
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206. Portfolio + – – +
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207. Portfolio ++ + – – + ++
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208. Pressure
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209. Pressure
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210. Pressure
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211. Prioritization
Prioritization
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212. Process … … … … … …
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213. Process 1 2 3 4 … … … … 1 2 3 4 5 … … … … …
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214. Process – decrease … … … … … 1 … 2 … 3 … 4 … 5 …
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215. Project
Phase I
Phase II
Phase III … … …
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216. Project … … … … Phase I Phase II 1 2 3 … … … 4 … … weeks … weeks
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217. Project procedure … … … … Phases Project features Time required 1 2
...
...
Phase I
... … … …
weeks 3
...
Phase II
... … …
weeks 4
...
Phase III
... …
weeks …
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218. Puzzle
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219. Resistance
...
...
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220. Restructuring Improvement of liquidity Structural change
Restructuring does not mean ...
But ...
Improvement of liquidity
Structural change
Reduction in personnel
Cost reduction
Positioning on the market
Cost reduction
Reduction in personnel
Improvement of liquidity
Structural change
Positioning on the market
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221. Rethink
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222. Separation … … …
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223. Separation
... …
...
...
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224. Separation … …
...
... … …
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225. Spinning off parts of a company
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226. Storyboard … … … … … … … …
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227. Storyboard … … … … … … … … … … … …
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228. Strengths/weaknesses
Tomorrow
Today …
... …
...
Strengths
Strengths … …
...
Weaknesses
Weaknesses
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229. Table
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230. Table
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231. Table
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232. Table … … … … …
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233. Table … … … … …
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234. Table
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235. Target (1 factor) …
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236. Target (2 factors) … … … …
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237. Target (3 factors) … … … … … …
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238. Team organization N. N. N. N. N. N. N. N. ... ... ... ... ... Client
RittenHouse
N. N.
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RittenHouse
N. N.
N. N.
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239. Text blocks (2)
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242. Text blocks (5)
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243. Text blocks (2)
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247. Text blocks (3 + 3) … … … … … … … … … … … … ... ... ...
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248. Text blocks (3 + 4) … … … … … … … … … … … … … … … ... ... ... ...
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249. Text in box Box title Box title Level 1 text Level 2 text Level 3 text
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250. Text in box Box title Box title Box title Level 1 text Level 2 text
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251. Phase Name (Title Case)
Text in box
Box title
Box title
Box title
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Level 1 text
Level 2 text
Level 3 text
Phase Name (Title Case)
Phase I
Box title
Phase Name
Phase II
Level 1 text
Level 2 text
Level 3 text
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252. Timetable … Month ... Issues Wk ... ... ... ... ... ... ... ... ...
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253. Value-added chain Company Supplier Customer Development Production
Sales
Distribution
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254. Vision
Vision
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255. Waste of resources – problem
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256. Waste of resources – solution
Solution to problem 1
Solution to problem 2
Solution to problem 3
Solution to problem 4
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259. ＋
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260. Module und Variations_E

261. SWOT 优势 劣势 机会 威胁
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264. …… …… …… ……
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272. 两种方式的比较
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276. 远卓管理顾问的咨询工具和咨询程序 …… ……
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277. Module und Variations_E

278. 2X2 CUBED Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote
Source: Source

279. 2X2 TOWER

280. 5PS MARKETING Unit of measure Product offering Product Package Place
Price
Positioning promotion
* Footnote
Source: Source

281. 7S Unit of measure Style Strategy Skills Shared values Staff Systems
Structure
* Footnote
Source: Source

282. ARROW 3D
* Footnote
Source: Source
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283. CUBES1 3D Unit of measure * Footnote Source: Source
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284. CUBES2 3D Unit of measure * Footnote Source: Source
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285. CUBES3 3D Unit of measure * Footnote Source: Source
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286. FORCES AT WORK Unit of measure New entrant Industry competitors
Suppliers
Buyers
Substitutes
* Footnote
Source: Source

287. JOINT Unit of measure Text Text Text Text Text Text Text Text Text
* Footnote
Source: Source

288. LEVEL SEPARATE 4 Unit of measure Text Text Text Text * Footnote
Source: Source

289. Unit of measure
LINEAR A 3D
Text
Text
Text
* Footnote
Source: Source

290. LINEAR B 3D Unit of measure Text Text Text Text * Footnote
Source: Source

291. Unit of measure
LINEAR C 3D
Text
Text
Text
* Footnote
Source: Source

292. Unit of measure
LINEAR D 3D
Text
Text
Text
* Footnote
Source: Source

293. LINEAR E 3D Unit of measure Text Text Text Text * Footnote
Source: Source

294. Unit of measure
LINEAR G 3D
Text
Text
Text
* Footnote
Source: Source

295. Unit of measure
LINEAR I 3D
Text
Text
* Footnote
Source: Source

296. LINEAR J 3D Unit of measure Text Text Text Text * Footnote
Source: Source

297. LINEAR N 3D Unit of measure Text Text Text Text * Footnote
Source: Source

298. Unit of measure
LINEAR P 3D
Text
Text
Text
* Footnote
Source: Source

299. LINEAR Q 3D
Text
Text

300. LINEAR Q 3D
Text
Text

301. CUTOUT 3D Unit of measure Text Text Text Text * Footnote
Source: Source

302. LINKS 3
Plan
Support
Implement

303. PERSPECTIVE 3D
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304. PROPELLER 3D
Text
Text
Text

305. RINGS 3D
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306. Unit of measure
SCALE
Text
Text
* Footnote
Source: Source

307. Unit of measure
SCALES
Text
Text
* Footnote
Source: Source

308. SIZES IN
Text
Text
Text
Text
Text
Text

309. SPIRAL1 3D

310. SPIRAL2 3D
Brakes
Spiral
Tube in tube
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311. SPOTLIGHT
Text
Text
Text
Text

312. STAIRCASE
Text
Text
Text
Text
Text
Text
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313. WIRE CUBES
Text
Text

314. ARROWS
Text
Text
Text
Text
Text
Text
Text

315. BLADES
Text
Text
Text
Text

316. Unit of measure
BOX
Text
Text
Text
Text
* Footnote
Source: Source

317. Unit of measure
BOX
Text
Text
Text
Text
* Footnote
Source: Source

318. INCOMING Unit of measure Text Text Text Text Text Text * Footnote
Source: Source

319. RIBBON Unit of measure Text Text Text Text Text * Footnote
Source: Source

320. RING Unit of measure Text Text Text Text Text * Footnote
Source: Source

321. UPON 2
Text
Text

322. CONTINUOUS
Text
Text
Text
Text
Text
Text
Text
Text

323. LINEAR K
Text
Text
Text
Text
Text
Text

324. STEP 5 Unit of measure Text Text Text Text Text * Footnote
Source: Source

325. Unit of measure
2 ON 1
Text
Text
Text
Text
* Footnote
Source: Source

326. AGAINST
Text
Text
Text
Text
Text
Text

327. AT WORK
Text
Text
Text
Text
Text

328. COUPLED HORIZ
Text
Text

329. COUPLED VERT
Text
Text

330. FOCUSED
Text
Text
Text
Text

331. FORCES AT WORK Unit of measure New entrant Industry competitors
Suppliers
Buyers
Substitutes
* Footnote
Source: Source

332. PARALLEL
Text
Text
Text

333. SPLIT
Text
Text
Text
Text

334. SURROUND
Text

335. TWISTED
Text
Text

336. UP & AWAY
Text
Text

337. UP & DOWN
Text
Text

338. 3Cs TRIANGLE
Customer
Clients
Distributors
Competitors
Suppliers

339. BUSS PORTFOLIO High Medium Competitive position Low Low Medium High
Product/market attractiveness

340. CHANGE BOARD Change vision Leadership groups Commitment Conviction
Courage
Capability
Individual activity
Enabling devices
Chief Executive
Down the line
External constitution

341. Restructuring framework
Unit of measure
PENTAGON 1 2 5
Restructuring framework 3 4
* Footnote
Source: Source

342. PRICE BENEFIT Unit of measure Benefit Competitive advantage
Competitive disadvantage
Price
* Footnote
Source: Source

343. SMILE CHART Unit of measure Appraise performance and prospects
Bottom up action programs 1 8
Develop
strategy 2 3 7
Top down
action programs 4 6
Redesign
pivotal jobs
Assess change
readiness 5
Design the skill
building process
* Footnote
Source: Source

344. STRAT MANAGE Stage 4 Stage 3 Stage 2 Stage 1 Forecast based planning
Externally orientated planning
Strategic management
Budget planning
Meet budget and schedule
Predict the future
Think strategically
Create the future
Value system

345. TREE PRODUCTIVITY Selling margin Contribution Sales Effectiveness
Contribution Available selling time
Selling rate
Sales
Available selling time
Productivity
Contribution
Total selling costs
Utilization
Available selling time
Total sales time
Efficiency
Available selling time
Total selling costs
Support leverage
Total sales time
Support costs
Support intensity
Support costs
Total selling costs

346. VALUE CREATION Improve core Redeploy business assets performance
Maximize
shareholder
value
Grow
through
cultural
initiative
Redeploy
assets
Improve core
business
performance
Grow through
acquisition
and/or merger
Adopt sound
financing
approach

347. VALUE SOURCES Industry restructure Corporate center skills
Internal controller
Shared resources
Linkages between business units
Client’s relative ability to extract value
Transfer of capability
Vertical integration
Differences in tax position
Real
Existence of non-cases objectives
Financial ownership fit
Inefficiencies in financial markets
Perceived
Difference in valuation technique

348. GANTT10
<##>
Header
Text

349. GANTT15
Header
Text ##

350. LEFT TO RIGHT
Text
Text
Text
Text

351. STUDY OBJECTIVE Text Sub-objectives Text Text Text Text
Process objectives
Text

352. TOP DOWN
Text
Text
Text
Text
Text
Text
Text

353. 2X2 CUBED
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text

354. 2X2 EXTENDED Text Text Text Text Text Text Text Text Text Text Text

355. 2X2 TOWER
Text
Text
Text
Text
Text
Text

356. 2X2
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text

357. 3X3 EXTENDED Text Text Text Text Text Text Text Text Text Text Text

358. 3X3 Text Text Text Text Text Text Text Text Text Text Text Text Text

359. PASS THROUGH
Text
Text

360. FLOW DOWN
Text
Text
Text

361. 4 BOX 3D
Text
Text
Text
Text

362. BOUNCE
Text

363. CUBE WITH CIRCLES
Text
Text

364. SEASAW
Text
Text

365. WAY THRU
Text
Text

366. DECISIONS
Text
Text
Text
Text
Text
Text
Text
Text
Text

367. LOOPS
Text
Text
Text

368. ROLLERS
Text
Text
Text

369. 2 AROUND
Text
Text

370. 4 IN 1 SQUARE
Text
Text
Text
Text
Text

371. SIZES IN
Text
Text

372. CROSS SECTION
Text
Text

373. HONEYCOMB
Text
Text
Text
Text
Text
Text
Text

374. JOINT
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text

375. VENN 2
Text
Text

376. VENN 3
Text
Text
Text

377. AREA
Label 1
Label 2
Label 3
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378. BAR 50 Label 1 40 Label 2 30 Label 3 20 Label 4 Label 5 10
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379. BAR BUTTED Label 1 Label 2 Label 3 Label 4 Label 5 40 50 55 30 40 5020
Label 3 30 45 10
Label 4 25 30 5
Label 5 15 25
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380. BAR STACKED Series Series Series Label 1 000 Label 2 000 Label 3 000
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381. BAR STACKED 100% Series Series Series 100%= Label 1 000 Label 2 000
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382. BUBBLE Unit of measure Title Unit of measure Label 5 Label 6 Label 4
* Footnote
Source: Source
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383. COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source
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384. COLUMN 2 Unit of measure Title Unit of measure Title Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 1
Label 2
Label 3
Label 4
Label 5
* Footnote
Source: Source
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385. COLUMN BUTTED Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source
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386. COLUMN STACKED Unit of measure 000 000 000 000 000 Series Series
Label 1
Label 2
Label 3
Label 4
Label 5
* Footnote
Source: Source
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387. COLUMN STACKED 100% 100%= 000 000 000 000 000 Series Series Series
Label 1
Label 2
Label 3
Label 4
Label 5
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388. COMBO PIE SEGMENT COLUMN
Unit of measure
COMBO PIE SEGMENT COLUMN
Title
Unit of measure
Title
Unit of measure
100% =
000
Label 5
Series
Label 4
Label 1
Series
Label 3
Series
Series
Label 2
Label 1
* Footnote
Source: Source
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389. COST CURVE Unit of measure Title Unit of measure Label 5 Label 4
* Footnote
Source: Source
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390. DUAL COLUMN LINE Unit of measure Title Unit of measure Title
* Footnote
Source: Source
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391. DUAL LINE Unit of measure Title Unit of measure Title Unit of measure
* Footnote
Source: Source
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392. LINE Unit of measure Label 1 Label 2 Label 3 Label 4 * Footnote
Source: Source
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393. PIE Unit of measure Label 5 Label 4 Label 1 Label 3 Label 2 * Footnote
Source: Source
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394. PIE 2 Unit of measure Title Unit of measure Title Unit of measure
Label 5
Label 5
Label 4
Label 4
Label 1
Label 1
Label 3
Label 3
Label 2
Label 2
* Footnote
Source: Source
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395. RANGE HIGH LOW Unit of measure * Footnote Source: Source
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396. SCATTER X & Y Unit of measure * Footnote Source: Source
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397. WATERFALL BAR Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source
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398. WATERFALL COLUMN Unit of measure Label 1 Label 2 Label 3 Label 4
* Footnote
Source: Source
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399. 定位目标
结构目标
战略目标 体系
经营目标
管理目标
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400. ？ ... A A A A A A 使命Mission 愿景Vision 技术研发、人力资源、服务…… 企业为什么存在
应成为一个什么样的企业 目 标 及 规 划
核心价值确认
－分析企业优劣势
－确定核心价值
业务范围
－客户
－产品
－地域
核心价值实现步骤
－价值链定位
－如何实现核心价值
确定战略实施阶段
－何时介入
－何时扩张
总体经营目标
－营业收入
－利润
－资本收益
－净现金流
公司战略
... A A A A A A
业务战略
技术研发、人力资源、服务……
职能战略
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401. ARROWS Unit of measure * Footnote Source: Source
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402. MCKINSEY LOGO Unit of measure * Footnote Source: Source
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403. MOONS Legend Unit of measure Low Medium High Low Medium High
* Footnote
Source: Source
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404. STICKER STICKER Unit of measure ILLUSTRATIVE CONFIDENTIAL PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
* Footnote
Source: Source
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405. DISGUISED CLIENT EXAMPLE
Unit of measure
STICKER OTHER
PRELIMINARY DRAFT
TO BE COMPLETED
DISCUSSION DRAFT
BACKUP
DISGUISED
PRELIMINARY ESTIMATE
HYPOTHESIS
DRAFT FOR DISCUSSION
STRAW MAN
CONFIDENTIAL
DISCUSSION DRAFT
SAMPLE
REVISED
CONCEPTUAL
DISGUISED CLIENT EXAMPLE
PROPOSED
ROUGH ESTIMATE
* Footnote
Source: Source
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406. Unit of measure Text Text Text Text Text Text * Footnote
Source: Source
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407. Unit of measure Title Title Text Text * Footnote Source: Source
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408. Unit of measure Title Title Text Text Text * Footnote Source: Source
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409. EXHIBIT TITLE Title Text Text Text Text * Footnote Source: Source
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410. EXHIBIT TITLE Title Text Text Text * Footnote Source: Source
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411. EXHIBIT TITLE Title Title Text Text Text * Footnote Source: Source
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412. EXHIBIT TITLE Title Title Title Text Text Text * Footnote
Source: Source
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413. Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4
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414. Title Measure Title Measure Title Measure 100% = xxxx 100% = xxxx
Label 4
Label 4
Label 4
Label 3
Label 3
Label 3
Label 5
Label 5
Label 5
Label 2
Label 2
Label 2
Label 1
Label 1
Label 1
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415. Title Measure Title Measure 100% = xxxx 100% = xxxx Label 4 Label 4
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416. Module und Variations_E

417. Unit of measure Title Measure Title Measure Title Measure * Footnote
Source: Source
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418. Text Text Text Text Text
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419. Title Measure Text Title Measure * Footnote Source: Source
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420. Unit of measure Title Measure Title Measure Title Measure Title
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421. Consulting Budget Requirements Market Research Budget Requirements
Chinfon
A.T. Kearney
Staff
Timing
Consulting Budget Requirements
Projects 4 2 1
125 80
Phase I
1. Improve customer service and plan other operational improvements
2. Develop auto package and cross-sell to existing customers
3. Align credit card portfolio and develop young family credit card
4. Develop information technology plan for lifestage marketing
5. Develop consumer banking risk management process and systems
6. Develop consumer banking organization
Phase II
7. Develop newly wed card and home package
8. Implement changes to credit card operations
Phase III
9. Develop young singles card
10. Develop consumer lending business processes
11. Develop established family card and investors package
Market Research Budget Requirements 30
(US$ 000)
Q3 ’97
Q4 ’97
Q1 ’98
Q2 ’98
Q3 ’98
Q4 ’98
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422. A.T. Kearney – Shanley Lee
TBD
Steering Committee
Project coordinator
Chinfon – Mr. Liu
A.T. Kearney – Shanley Lee
Phase I
1. Improve customer service and other card operations
2. Develop auto package and cross-selling
3. Align card portfolio, develop young family card
4. Develop lifestage marketing IT plan
5. Develop consumer banking credit risk management
6. Develop consumer banking organization
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423. Module und Variations_E

424. High A.T. Kearney & EDS Strategy and Operating Capability Low High
Technology
Capability
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425. Chapter 1) SSSSSSSS TTTTTTTTTT AAAAA BBBBB CCCCC UUUUUUUUUU DDDDD
EEEEEE
FFFFFFF
Chapter 2) VVVVVVVV
GGGGGG
HHHHHH
IIIIIIIIIII
JJJJJJJJJJ
Chapter 3) WWWWWWW
KKKKK
LLLLLL
MMMMM
NNN
OOO
PPPP
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426. Country / Name / Year of entry
Turnover per store
(US$ million)
Foreign supermarket
Country / Name / Year of entry
N umber of stores
U.S.A. AA 1994
Japan BB 1984
HK CC 1995
Japan DD 1995
Dutch EE 1996
Foreign Mega-marts
Japan FF 1996
French GG 1995
Local supermarket
Shanghai HH
Shanghai II
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427. Module und Variations_E

428. û ü STICKER AND OTHERS EXAMPLE BACK UP REVISED ESTIMATE TENTATIVE
HYPOTHESIS
ESTIMATE
TENTATIVE
STICKER AUTOMAKER
PROPOSED
CONCEPTUAL
ILLUSTRATIVE
PROPOSED
HYPOTHESIS
CONFIDENTIAL
PRELIMINARY
ILLUSTRATIVE
ROUGH ESTIMATE
CONCEPTUAL
VERY PRELIMINARY
TO BE COMPLETED
WORK IN PROGRESS
PRELIMINARY
CONFIDENTIAL
ONLY FOR DISCUSSION
ROUGH ESTIMATE
VERY PRELIMINARY
TO BE COMPLETED û ü
ONLY FOR DISCUSSION
WORK IN PROGRESS
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429. High
Medium
Low
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430. STICKER AND OTHERS
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431. MAPS
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432. WORLD MAP
* Footnote
Source: Source
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433. 北京 上海 黑龙江 吉林 新疆 辽宁 甘肃 内蒙古 河北 宁夏 青海 山西 山东 陕西 河南 江苏 西藏 安徽 四川 湖北 浙江 江西 湖南贵州 福建 台湾 云南 广西 广东 海南
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434. ASG – Austria , Switzerland, Germany
ACCENTURE IN ASG
ASG – Austria , Switzerland, Germany
Hamburg
Berlin
Düsseldorf
EMEAI
Frankfurt
München
America
Wien
Asia/ Pacific
Zürich
2,750 Employees
7 Offices
Revenues: 1,24 Mrd. DM
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435. Module und Variations_E

436. END OF DOC
APPENDIX
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