1. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
Proof of Performance Photo: Example of Motel 6 Phoenix Standards - Renovated Property
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

2. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
Proof of Performance Photo: Example of Motel 6 Mid-Conversion Standards - Renovated Property
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

3. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
Proof of Performance Photo: Example of Motel 6 NON-Renovated Standards Regular Package - Property
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

4. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
Motel 6 Specifications
All Letters and Fonts should be in Century Gothic Font. No outline.
The 1st Line of the Directional copy should be 60% Larger than the 2nd Line of the Directional copy.
To ensure the integrity of the Motel 6 Logo trademark, any Amenity panel copy advertising must be to the right of the Motel 6 logo…NOT underneath the Motel 6 Logo.
The “pitch” (size of Font) in the Amenity panel should be smaller than the 2nd Line of the Directional copy.
·         The logo colors are Blue CMYK = 81  38  0  1 (PMS 300)
·         Red on logo is CMYK = 1   92   75   1  (PMS 485)
·         The background blue is CMYK  100  84  0  15
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

5. Example of Motel 6 Standards For Shared Billboards
The following example illustrates advertising the property while sharing the billboard with another advertiser.
Points to Remember
The Motel 6 Logo should always be on the left side of the billboard.
Directional and Amenity information (optional) is included on shared billboards.
Property Room rates are not typically advertised on Shared billboards...there are
exceptions to the rule.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

6. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
Outdoor Advertising….
Reaches nearly 100% of a market over time.
Is present 24/7/365, which means your message is there THE moment a consumer may need a motel.
Alerts customers driving on highways of the upcoming property and directs them to the location.
Large canvas images builds brand awareness.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

7. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
Average 54 Minute Daily Commute Means More “Face Time” with Outdoor Media.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

8. G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX 75007
More Time Spent In Cars
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

9. OUTDOOR ADVERTISING Motel 6 Billboard Standards Guide
OVERVIEW
Outdoor Advertising is one of the most effective and economical means of advertising for
your Property. Billboards target information to travelers when and where it is most likely
to generate business. To be effective, a billboard must be bold and simple, so that a
Motorist can easily read its message.
Billboards convey a message to the right audience (the traveling public), at the right time
(when the motorist may be tired and ready to make a lodging decision), at the right place
(on the highway) and at the right cost (lowest cost per thousand impression than any
other impression than any other media).
Motel 6 billboards have been designed to be noticeable, attractive, and informative
utilizing the new Motel 6 graphics. Our billboards have distinctive legible letter styles as well.
The following pages will provide information on the various formats that you may
use in creating local billboards. Providing this information to the Graphic Designer,
Ad Agency, or Billboard Outdoor Vendor will be helpful.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

10. OUTDOOR ADVERTISING Motel 6 Billboard Standards Guide
ELEMENTS
Motel 6 advertisements are designed to convey a consistent image that makes them
easily identifiable. It is important that quality be maintained by proper usage of colors,
letter styles, the logo, and campaign slogans.
LOGO AREA
The Motel 6 Logo should always be on the Left side of the board.
DIRECTIONAL
The Directional copy is the main message and should be limited to two (2) lines. All
Letters and Numbers should be in Century Gothic Font. The first line of the Directional
should be 60% Larger than the 2nd line.
PRICE POINT/AMENITY PANEL
The amenity panel copy Fonts should be smaller than the 2nd line of Directional copy.
The lowest room rate should be advertised followed by “Sun-Thurs” or the single rate, i.e.
“$39.99.” The size is pre-determined based on the size of billboard.
SUPPLEMENTARY Bottom of the Billboard (OPTIONAL)
This area should contain additional information for those properties with special features
such as WiFi, Pool, Truck Parking, Motel 6, etc.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

11. Outdoor Advertising Motel 6 Billboard Standards Guide
OBJECTIVE – LOCATION, LOCATION, LOCATION
Typically, there are two types of outdoor advertising:
Right-of-Way billboards - usually bulletins in urban areas
Highway boards - 660’ setbacks on Interstate roads.
Right-of-Way boards often have pictorials advertising consumer products or events, while Highway (setback) boards are
more informative and are favored by the hospitality industry.
Billboards should be strategically placed on either side of the property so that both directions of traffic on an artery are
exposed. Once again, the goal is to preempt a decision to stay at the competitor. The billboard should be positioned before
the competitor’s property if possible.
The billboard(s) should be positioned far enough away from your property to enable the prospective guest to make a lodging
decision, as well as change to exit lanes. The more congested and metropolitan the area, the closer the boards should be to
the property – select billboard locations miles from the property whenever possible. If the property is in a rural area,
the board(s) can be positioned miles from the exit. These are basic parameters that will vary depending on each
individual property and market.
Right hand read (RHR) billboard locations are those that are viewed on the same side of the highway in which the intended
audience to be reached is traveling. RHR locations are preferred since they are more visible and closer to the lane of travel –
as opposed to the left-hand read (LHR) locations which are located on the opposite side of the direction being traveled.
There is an exception whereby LHR billboard locations may be preferred. That is, when a billboard is located across the
highway, but on a right hand curve, many times this billboard is more intrusive and affords the viewer clear visibility and a
much longer approach than a RHR.
Although it is not the practice to lease billboard locations that are located within a group of billboards, occasionally
situations arise that necessitate their usage. When this occurs, the first billboard in the group is preferred.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

12. Outdoor Advertising Motel 6 Billboard Standards Guide
OBJECTIVE – VISIBILITY, APPROACH, OBSTRUCTIONS
Visibility of a billboard can be determined by either distance or time. When
approaching a billboard at an average speed (mph), a billboard should be
visible from a certain distance to allow adequate to allow adequate
exposure. A minimum exposure of 7 seconds is average during the approach,
10-12 seconds is considered ideal.
Visibility at night is very important since many lodging decisions are made by the
traveling motorist during this period. Types of illumination will vary from market to
market depending on the zoning restrictions. If illumination is not available, the
board can be painted in a reflective material called Scotch-light. Although this
production material can be expensive, it is an effective tool to impact prospective
customers when illumination is not available.
Make note of any buildings, signs, power lines, or other billboards in the area that
may interfere with the visibility of the billboard. Additionally, note any trees or
vegetation that can possibly obstruct the view of the billboard.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

13. Outdoor Advertising Motel 6 Billboard Standards Guide
OBJECTIVE – CLEAR DIRECTIONAL INFORMATION
To be effective, a billboard must be bold and simple, so that a motorist can
quickly and easily read, understand, and retain its message.
With billboards, Less is More.
Points to Remember…
Short directional information enables larger lettering on billboard.
Exit numbers & Highway numbers are preferred over street & road names.
If no other exits are between sign and property “Next Exit” or “Exit Now” will work.
Mileage to property can be added if sign is far from the property.
Direction of turn may be necessary if the on-premise signage is not visible from the
Exit.
Two locations can be advertised using two lines separated by bullets or dividing line.
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

14. Motel 6 Outdoor Advertising Billboard Standards Guide
OBJECTIVE – PROPERTY HIGHLIGHTS / AMENITIES
Examples of the advertised amenities available for advertising property strengths can be found below:
Property Highlights / Amenities
Daily Rate
Weekly Rate
WiFi
Pool (heated, indoor, or outdoor)
Truck Parking
All New Rooms (Can be used on Mid-conversion layout ONLY).
Kids Stay Free
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

15. Organization Chart - Outdoor Advertising Department
Tab Sims
Sr. Director Outdoor Advertising
Glenda C. Martin
Sr. Manager Outdoor Advertising
Billboards / Airport Displays
Karen Wilcher
Manager – D.O.T. Program
Carolyn Sanford
Analyst II, On Premise Signs
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX

16. Outdoor Advertising Department APPROVALS FOR ARTWORK GRAPHICS
Upon completion of your appropriate Motel 6 Billboard layout, please instruct your Vendor to forward your pdf. file to Glenda C. or Tab for final Approval.
Office: /
Cell:
Additionally, should you need assistance with Production, feel free to use our printer, Circle Graphics. Contact Jennifer
G6 Hospitality, LLC, 4001 International Pkwy., Carrollton, TX