1. Coral Triangle Fishers Forum Industry Approach to BY-Catch Policy and Improved Governance Blane Olson, ANOVA Food Group, The Netherlands, USA

2. ANOVA Food Group Based in The Netherlands and USA Specialize in the processing, technology, marketing, distribution of marine capture species (70%) and Aquaculture Species (30%) Offices, plants, and staff throughout Asia, Africa, EU, and USA. 3 ears ago we made a strategic decision to work towards sustainability in all our fisheries.

3. Success Lake Victoria Perch Certified Sustainable by Naturland May 2009 Anova Staff Chairs the Global Gap committee on Tilapia and Pangasius standards for sustainability.

4. Sustainability is becoming mainstream!

5. Slide courtesy of MSC 6 Years to Reach 500 Products 9 Months to go from 500 to 1,000 Products

6. Marine Stewardship Council (MSC) Certified Products

7. Worldwide Commitments from Global Retail The best environmental choice in seafood – slide courtesy of MSC Wal-Mart, Sams Club (US/Can) & ASDA (UK) commit to 100% MSC targets by 2011. Marks & Spencer sets 100% MSC certified targets by 2012. Sainsburys to double number of MSC products in 2008. Addition of MSC to procurement policy. AEON Japans largest retailer launched 14 MSC products last December Metro in Germany have certified all their fresh fish counters for MSC Chain of Custody.

8. Foreign Government Sustainability/By Catch Demands Dutch Fish Importers Association – goal all imported species must be MSC by 2011!!!!! New IUU Regulation for EU January 1, 2010 based on sustainability. Will non certified fish even be allowed to be sold in 5 years? Mentioned yesterday – USA Circle Hooks

9. Moral of the Story As producing nations we must adapt!

10. We created the Fishing & Living Project Contract between Anova Food, WWF Indonesia, PT Chen Woo Fisheries and PT Mega Pratama Fisheries, Makassar. Progressing Towards Fisheries Sustainability and Fishing Communities Support "Fishing and Living" Coral Triangle Network Initiative Program Agreements: Long-line boats with circle hooks Observer program on LL vessels - WWF Focus on small scale sustainable hand-line fisheries for MSC. Tuna Feasibility Study for MSC Certification - Pre-assessment (in progress) - Assessment/Certification

11. Circle Hooks on Longliners – Pressure must come from industry (the buyers) Circle Hooks on Longliners – Pressure must come from industry (the buyers)

12. Two years into the program we continue to work with the WWF Indonesia to convince our long line producers to implement cirlce hooks. Not Easy!

13. Problems - Market The best way to convince a fisherman to change is to offer and economic incentive but as mentioned yesterday, tuna to the EU and USA are secondary markets for long line producers. Alternative markets are not demanding. Japan! We can talk all we want but, until Japan requires circle hooks we do not have the economic incentive.

14. Problems - Technical The switch to circle hooks on a live bait fishery is very difficult. Easy in Japan or USA where dead bait is the norm.

15. Improved Governance As mentioned yesterday there are no regulations for long line vessels. Also there is little real data on by-catch, only what is landed. Observer requirement by KKP would be a great first step. Use the data to determine the need and hence create regulations

16. Solutions Coral Triangle Fisheries Forum!! Thank you!