1. The best environmental choice in seafood Salmon and Ecolabels – Why should anyone care? Jim Humphreys Fisheries Director- Americas The Marine Stewardship Council (MSC)

2. Changes during the past 10 years Sustainability and the Seafood Industry Critical criteria for many buyers Marine Stewardship Council The leading ecolabel for seafood Competitors Several salmon fisheries in program The best environmental choice in seafood

3. Sustainability and the Seafood Industry The past 10 years has seen Major Commitments and Involvement around the world from: Fisheries Producers Retailers The best environmental choice in seafood

4. Market for sustainable seafood Wal-Mart –sets 100% MSC fish target for North America for its range of fresh and frozen seafood. –Over 30 products now in stores –Working with supply fisheries to improve performance –Commitment spreading to other Wal-Mart holdings ASDA sets 100% MSC fish target for its range of fresh and frozen seafood Senior Level discussions with 50% of US top 10 retailers Aeon –Decides to carry MSC labeled products in stores. –Over 50 MSC products in Japan Metro (Germany) makes a commitment to sustainable seafood First Russian MSC labeled Product – Sep 2007 The best environmental choice in seafood

7. What has driven this interest Traceability IUU Assuring Long-term supply Risk Management Meeting Customer demand The best environmental choice in seafood

9. Market for MSC labeled products 981 Product lines 35 Countries 335 Product Lines are Salmon Major Markets US UK Western Europe Japan The best environmental choice in seafood

10. What is the MSC Market Based Incentive for Sustainable and Well Managed Fisheries Certification Program for Fisheries Traceability Program for products Independent 3 rd Party Audit Voluntary Leading Global Ecolabel FAO Compliant The best environmental choice in seafood

11. Which Salmon Fisheries are involved with MSC Program Alaska Salmon (entire state) British Columbia Sockeye (4 regions) California Troll King Salmon Hokkaido Chum Russian Far East Salmon 7% of world’s wild capture food fisheries 42 % of wild Salmon The best environmental choice in seafood

12. What are the major issues with Salmon fisheries and MSC assessment? Hatchery enhancement Genetic impacts Ecosystem impacts Stock health What data exists on these topics? MSC assessment is a data and systems review – involvement of fisheries management agency is important to success The best environmental choice in seafood

13. How can the MSC Program be used? For Certification and labeling For auditing of resource health and fisheries management system Low-cost approach for independent auditing to identify issues The best environmental choice in seafood