1. SEAFOOD SAVERS By Margareth Meutia WWF-Indonesia Marine Communications

2. BACKGROUND “Bad Practices” Group “Good Practices” Group WWF in the past Other NGOs Competition for marine resources WWF NOW

3. WWF Value: INSPIRING Source: www.greenpeace.org Exposing good practices as oppose to fighting bad practices

4. What are we doing about it? 1.Changing the culture of fishers to improve 2.Engage industry 3.Advocating for policy change 4.Raising awareness of markets, security of supply 5.Informing consumers Sustainable Seafood Work

5. BUSINESS ENGAGEMENT Global Forest Trade Network (GFTN) Roundtable for Sustainable Palm Oil (RSPO) WWF-Switzerland Seafood Group WWF-Indonesia Seafood Group – “SEAFOOD SAVERS”

6. OBJECTIVES OF SEAFOOD SAVERS 1.To be a coordinating institution of corporate which possess good initiatives to achieve sustainable fisheries. 2.To provide assistance to corporate aspire to achieving MSC/ASC certification. 3.As a facilitating institution to socialize issues of sustainable fisheries ASC

7. OBJECTIVES OF SEAFOOD SAVERS 4.To be a place of encounter between producers and buyers of sustainable seafood products 5.To facilitate information exchange among corporate members regarding sustainability issues

8. MEMBERS Producers/Suppliers: Any individual, groups or company practicing capture fisheries, aquaculture, processing, collection and delivery of targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) Retailers/Buyers: any institutions selling targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) to end consumers Financial Institution: any institutions funding or making investment in business of marine resources. ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS OF WWF-ID SEAFOOD CAMPAIGN 2011

9. MEMBERS Producers/Suppliers: Any individual, groups or company practicing capture fisheries, aquaculture, processing, collection and delivery of targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) Criteria: 1)Is a legal entity, business or at least a group. 2)Owns certain amount of production scale Includes: Fishermen, Fish farmer, Processing company, Middle Man, Exporters

10. MEMBERS Retailers/Buyers: any institutions selling targeted marine resources (tuna, grouper, snapper, shark, shrimp, napoleon) to end consumers Criteria: 1)Is a legal or business entity. 2)Owns certain amount of production scale I ncludes: Restaurant, Supermarket, Hotel, Resort, Country Club, Catering

11. Financial Institution: any institutions funding or making investment in business of marine resources. Criteria: 1)Is a legal entity. 2)Owns certain amount of debtor’s loan Includes: Bank, Investor MEMBERS ALL SEAFOOD SAVERS MEMBERS WILL BECOME CHAMPIONS OF WWF-ID SEAFOOD CAMPAIGN 2011

12. Due DiligenceIdentificationConditioning Evaluation/Planning YES Cooperation Agreement (Full Membership) Rehabilitation&Evaluation (see Rehabilitation Stages below) STAGES OF IMPLEMENTATION MoU (minimum requirement) NO NO Due Diligence: Initial step in which companies are evaluate based on the general development norms in political, economy, social and culture Identification: In this phase applying member is evaluated against the minimum requirement of sustainable fisheries and other conservation efforts in general. Memorandum of Understanding (MoU): In this phase company and WWF agree that the company will fulfill the minimum requirement of sustainable practices which is stated formally in a Memorandum of Understanding sign together by the company and WWF Conditioning: In this phase company is obliged to fulfill the minimum requirements and minimum investment towards achieving sustainable practices. Based on the recommendations stated in MoU, company should made changes in their business practices. Evaluation/Planning: In this phase applying members are evaluated for their improvement against their minimum requirements set in the MoU. NO: If a company did not succeed to fulfill the minimum requirement it will have to retreat to the Identification phase and re start the process. YES: As for companies succeed to fulfill the requirements, they will continue with a planning process for the rehabilitation and evaluation phase. Cooperation Agreement: An agreement sign between company and WWF as the basis to conduct rehabilitation and evaluation phase. Rehabilitation&Evaluation: In this phase a company member focus itself to fulfill criteria set by MSC or ASC in which the process will be divided into two sections, which are Intermediate and Advance.

13. Due DiligenceIdentificationConditioning Evaluation/Planning YES Cooperation Agreement (Full Membership) Rehabilitation&Evaluation (see Rehabilitation Stages below) STAGES OF IMPLEMENTATION MoU (minimum requirement) NO NO

14. REHABILITATION STAGES (Producers/Suppliers) STAGEACTION POINT (example) DONATION & INVESTMENT REWARD Intermediate Achieve TraceabilityAnnual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise + Database + Joint Publication (press release, press conference, website) + Annual Report WWF + Seafood Savers Information Kit Advance Achieve Better Fisheries Management Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise + Database + Joint Campaign + Annual Report WWF + Seafood Savers Information Kit

15. REHABILITATION STAGES (Retailers/Buyers) STAGE ACTION POINT (example) DONATION & INVESTMENT REWARD IntermediateTraceabilityAnnual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise + Database + Joint Publication (press release, press conference, website) + Annual Report WWF + Seafood Savers Information Kit AdvanceProducts CompositionAnnual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise + Database + Joint Campaign + Annual Report WWF + Seafood Savers Information Kit

16. REHABILITATION STAGES (Financial Institution) STAGEREQUIREMENTSOBLIGATIONREWARD Internal Policy in sustainable seafood consumption Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise + Joint Publication Investment screening based on sustainable fisheries principles Annual Donation (will be differentiated for Small, Medium and Large companies) Investment Technical Expertise + Joint Publication

17. What WWF will bring to the partnership 1.Technical and Strategic Capacity  towards MSC & ASC 2.Communications capacity  joint campaign 3.Advocacy & Lobbying Network  national policy ASC

18. REGIONAL PLATFORM Participating countries: Indonesia, Singapore, the Philippines, Hongkong Big Win: At the CTI Business Summit II, launch of Regional Seafood Savers Platform whose Partners from across the seafood market chain champion sustainable fisheries in the Coral Triangle.

19. ACTIVITIES 1.Public awareness campaign on sustainable fisheries (w/ retailers) 2.Disseminate information to corporate and public about sustainable seafood (w/ retailers) 3.Training on data collection, fisheries analysis and improved fishery management (w/ suppliers) 4.Advocacy towards policy and legal force instruments 5.Education and socialization to fisherman and investors 6.Plan for WWF-ID Seafood Campaign starting 2010 in 5 major cities in Indonesia

20. INITIAL INDONESIA’S CORPORATE MEETING

21. SUPERINDO INDONESIAN CANDIDATES

22. COMPANYLoIDue D.IdMoUConditioningEvaluation & Planning AgreementRehab & Evaluation Pulau Mas Bali Seafood International Sea Delight Mustika Minanusa Aurora Panca Mitra Multi Perdana Ranch Market ANOVA PROGRESS OF COMPANIES

23. PROMOTION TRIAL WITH RANCH MARKET

24. IDENTIFICATION PROCESS

29. What Retailers can do: Make your consumers aware – use your outreach power Where available, apply seafood guides for menu selection: from red to orange to green Where possible convince hosting hotels/restaurants to improve purchasing policies Apply good choices in your own companies – life Keep yourselves updated

30. One cooperation - three contracts 1.Licence Agreement: Panda Development Fund (logo use etc.) Fee: X00.000 € 2.Sponsoring Agreement: Fee: X00.000€ 3.Contract for Consultation: Fee: to cover one staff and additional consultants (e.g. for seafood assessments) EDEKA cooperation

31. Analysis of the seafood portfolio 2012: 100% sustainable sourcing for all seafood products Political Activites Moving seafood portfolio towards green Communication to customers Guidelines for Seafood Sourcing Internal communication Traceability EDEKA cooperation Working along the supply chain to improve fisheries

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