1. Workplace Partnership for Life (WPFL) Hospital Campaign
AOPO
Hospital Development Council
Thursday, December 15, 2011
Mary Ganikos, Ph.D. Chief, Education Branch HRSA, Division of Transplantation

2. Organ Donation and Transplantation Program
Division of Transplantation (DoT) Health Resources and Services Administration (HRSA) U.S. Department of Health and Human Services (HHS)
Organ Donation and Transplantation Program
National Marrow/Blood Stem Cell/Cord Blood Donor Program
Little DoT, small o in the middle so as not to be confused with BIG DOT. The Department of Transportation. We are the focal point for transplantation, organ, and bone marrow/blood stem cell policies within the Federal government.

3. WPFL Hospital Campaign
A dynamic collaboration of:
Donation Community: Hospital development and public relations staff at organ, eye, and tissue donation organizations
Hospitals: Public relations and other staff in the nation’s hospitals
Modeled after LOPA/LHA, Michigan, and others

4. Since June … The campaign was launched – June 29
National Partners were recruited (8)
The Leadership Team (LT) was identified and provides guidance
Calls with National Partners helped identify enrollment, communication, and recognition strategies
Learning Session (LS) calls began in October

5. National WPFL Leadership Team 2011–2012
Ken Alexander, Louisiana Hospital Association
Sandy Andrada, California Transplant Donor Network
Tracy Armstrong, Donate Life South Carolina 
Caitlyn Bernabucci, Life Choice Donor Services
Lauren Fitting, Lifeline of Ohio
Todd Franzen, Gift of Life Donor Program
Debbie Gibbs, LifeShare of the Carolinas 
Jennifer Gelman, Living Legacy Foundation of Maryland
Kirsten Heintz, Louisiana Organ Procurement Agency
Mark Johnson, LifePoint
Martha Mallon, Wisconsin Department of Health & Family Services
Lora Smitherman, Carolina Donor Services
Jennifer Tislerics, Gift of Life Michigan
Diana Westbrook, UNOS

6. Campaign Resources Enrollment Forms
Tool Kits: (fact sheets, posters, table tents, social media guide, Web banners, “Do Nation”, etc.)
Learning Series calls (monthly, successes, challenges, best practices, idea-sharing on getting started, etc.)
Coaching and support

7. Tool Kits www.organdonor.gov/hospitaltoolkit.asp/

9. Eight National Partners
American Hospital Association
American Society of Transplantation
American Society of Transplant Surgeons
Association for Multicultural Affairs in Transplantation
Association of Organ Procurement Organizations
Donation and Transplantation Community of Practice
Donate Life America
Organ Donation and Transplantation Alliance

10. National Partner Outreach Activities
Posting campaign materials and information on their websites
Sending blasts to their members
Placing announcements/articles in newsletters
Posting on Facebook, Twitter, YouTube, RSS feeds
Sending a message from the organization’s president/CEO
Messaging in employee signature blocks
Webinars
Presentations at national conferences
Targeting trade publications (specific providers)
Copying toolkit onto CD and sending to all organization members
Disseminating press releases
Reaching out to state and metropolitan hospital associations
Hospital Campaign National Partners reach thousands of hospital, healthcare, and transplant professionals. These are some of the ways they have been spreading the word to their audiences.
The American Hospital Association (AHA) press release.

11. AOPO
Portal Library - posting generic tools and resources for use by hospitals (e.g., newsletter articles)
Webinars
Information sharing with members
Executive Director Updates
HRSA toolkit to all members
Resources on website for healthcare professionals
Information in Nurses Association’s convention yearbooks
Info on benefits of organ and tissue donation and transplantation to recipient, family, healthcare professional. They will tell healthcare professionals why this campaign is so important and the benefits

12. AHA
Sent CD of HRSA toolkit and letter from AHA president to over 6,000 members, OPOs, and State Hospital Associations, and HR and PR directors and volunteers
Posted HRSA toolkit on AHA web site
Issued national press release on PR newswire
Encouraging State, regional, and metropolitan associations to partner with OPOs and DLA affiliates

13. This just in: AHA’s mailing of WPFL toolkits prompts president of Arkansas Hospital Association to pledge his full support of this campaign.

14. AST “The AST Desktop: Conversations with the President”
Twitter Hashtag (#WPFL)
American Scientific Exchange – 12/1-4/2011 – (posters and postcards provided by HRSA)

15. ASTS
Feature the campaign in ASTS news magazine, Chimera, winter 2011 edition
Use current technology tools
smartphone apps
RSS feeds
E-signature tagline

16. Learning Series Call Presenters
OPOs/DLA Affiliates
California Transplant Donor Network
Donate Life South Carolina
Gift of Life Donor Program
Gift of Life Michigan
Kentucky Organ Donor Affiliates
LifePoint South Carolina
LifeSource Upper Midwest Organ Procurement Organization
Louisiana Organ Procurement Organization
Nebraska Organ Recovery System
Hospitals
Beaumont Hospital
Chester-Crozer Health System
Ephraim McDowell Regional Medical Center
LaFayette General Medical Center
Oschner Medical Center
Palmetto Richland Hospital
Stanford Transplant Center
Terrebonne General Medical Center

17. State Hospital Associations
LS Call Presenters
State Hospital Associations
Louisiana Hospital Association
Michigan Health and Hospital Association
Minnesota Hospital Association
Nebraska Hospital Association
South Carolina Hospital Association

18. Upcoming Learning Series Calls
December 15, 2011 – 2:00-3:00 p.m. ET
Call-in Number: //Workplace
Akoyaonline.com/WPFL (recordings of previous calls)
National Partner Action Plans
Association for Multicultural Affairs in Transplantation (AMAT)
Donate Life America
Donation and Transplantation Community of Practice
Organ Donation and Transplantation Alliance
Discussion on Tracking and Campaign Mechanics
January, 2012 (TBD)
AMAT will lead a discussion on multicultural affairs in the donation community.
Would you like to present on a future Learning Series call? Let us know!

19. *Source: American Hospital Association
Campaign Milestones
Increase U.S. donor designations by 300,000 by April 30, 2012
Audience outreach opportunity*
2,900 registered U.S. hospitals
7.9 million employees
*Source: American Hospital Association

20. Questions?
What additional support or information can HRSA offer to help your OPO/DLA implement a successful local Hospital Campaign?

21. Thank you! For More Information… Mary Ganikos: Mganikos@hrsa.org
Joy Demas:
RaMeicha Cooks:
Shelly Morningstar:
Ann Pfeifer:
Thank you!