1. Persuasive Strategies
The Big Three

2. Aristotle’s Rhetorical Strategies
Ethos
“Rhetoric” is the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people
In other words…it is the art of persuasion
Logos
Pathos

3. ETHOS
Relies on the credibility, character, or reliability of the writer.
Often, BUT NOT ALWAYS uses the “testimony” of famous people or professions to sell the product or service.

5. How is this speaker using ETHOS to prove his point that American Muslims need to stop extremist propaganda from reaching their brothers and sisters?

6. PATHOS
Appeals to the audience’s emotions, needs, or values.

8. What emotions, needs, or values does Senator Obama (yes, this was before he was President) use to appeal to his audience?

9. LOGOS
The appeal to reason; relies on logic and reason (trying to make things “just make sense”). Often uses facts or statistics.

11. How do they use logic and reasoning to prove their point?

12. Analyze. Number the side of your paper 1-10
Analyze! Number the side of your paper Read each example below, then label with a “P” if it uses pathos, “E” for Ethos, and “L” for Logos.
A child is shown covered in bug bites after using an inferior bug spray.
Tiger Woods endorses Nike.
Sprite Zero is 100% sugar free.
A 32 oz. bottle of Tide holds enough to wash 32 loads.
A commercial shows an image of a happy couple driving a corvette.
Cardiologists recommend Ecotrin more than any other brand of aspirin.
Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
Peyton Manning appears in commercials for Papa John’s Pizza.
People who need more energy drink Red Bull Energy Drink.
A magazine ad shows people smiling while smoking cigarettes.

13. Apply it!
YOUR TASK: to create a short skit/role play using one of these techniques in one of the following situations:
Convince your parents should buy you the new _________.
Persuade a teacher to offer you a second chance on an assignment or test.
Sway a friend to take YOU with them to Hawaii on vacation and not your other friend.
RULES:
Groups of 3-4 (NO MORE)
You will draw a technique at random
Your skit will be presented to the class.
Due at the end of class today!

14. Apply it! Create your own advertisement!
Your task is to create a full-page magazine advertisement for _______ that uses one of Aristotle’s Rhetorical (Persuasive) Strategies.
Groups of 3-4 (NO MORE) – we must have 6 groups
You will draw a product and strategy at random.
Your ad must include both visual and text elements.
Your ad will be presented to the class.
Due at the end of class today!

15. Groups – 8B Lorenzo Torrie Laurissa Zoë Garrett Andrew Rachel Jessica
Alex
Ricky
Shaughny
Melody
Lane
Summer
Destiny
Angel
Joe
Raven
Aisling
Breann
Chris
Kenny
Brittany
Haley

16. Groups – 8A Lorenzo Torrie Laurissa Zoë Garrett Andrew Rachel Jessica
Alex
Ricky
Shaughny
Melody
Lane
Summer
Destiny
Angel
Joe
Raven
Aisling
Breann
Chris
Kenny
Brittany
Haley

17. Groups Lorenzo Torrie Laurissa Zoë Garrett Andrew Rachel Jessica Alex
Ricky
Shaughny
Melody
Lane
Summer
Destiny
Angel
Joe
Raven
Aisling
Breann
Chris
Kenny
Brittany
Haley