1. What’s the message Colonel Sanders?
Station 1
Julien
Carlos
Gabriel
Station 2
Duane
Kaelin
Station 3
Angel
Tre
Station 4
Ka’Tera
Diamond
Period 5b
Station 5
Cameron
Grayson
Station 6
Joheili
Cyann
Station 7
Aniya
Selena
Station 8
Julien
Carlos

2. How can you convince your parents to buy you a new cell phone?

3. Propaganda
the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person
ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause

4. Propaganda Types/Techniques
Him
Him
use
Propaganda Types/Techniques
Bandwagon
Glittering generality
Name-calling
Just plain folks
Endorsement
Card stacking
Transfer

5. Propaganda Techniques How to be a smarter shopper.
What’s The Message?
Propaganda Techniques Or
How to be a smarter shopper.
SS.7.C.2.11: Analyze media and political communications (bias, symbolism, propaganda).

6. What is the goal of all propaganda? Purpose is to persuade you
To buy or do something

7. Propaganda is
BIASED!
What does that mean?
The message is one-sided and usually appeals to emotions rather than logic.

8. We will examine these techniques using print and video media
In other words…
We will see pictures and videos.
Bwahahahaha!

9. celebrity or respected person endorsing something.
1. Testimonials
Who is the man?
What is he known for?
Who is the woman?
What is she known for?
Who is quoted and are they an expert on the subject or product?
Does product have value without the endorsement?
Is Oprah an expert on politics?
celebrity or respected person endorsing something.

10. Who are those men?
What are they known for?
Do they have any expertise regarding cooking or restaurants?

11. going along with the rest of the crowd.
2. Bandwagon
Who is the targeted crowd in this ad?
Do I want to join the crowd?
Does product have value regardless of who the target shopper is?
going along with the rest of the crowd.

12. What company was advertised?
Was everybody who danced paid by T Mobile?
What does this company provided and did the commercial tell you anything about their service?

13. 3. Name calling Using negative terms to create fear and ridicule
Who is the man?
What is he known for?
Does this picture portray Mr. Hannity in a nice way?
Is this person or product really as horrible as this ad?
Is this ad fair and unbiased?
Who wants you to hate this person or product and why?
Using negative terms to create fear and ridicule

14. Who were they calling a name?
Who is “Jim the Election Guy”?
Does Tarryl Clark have any positive qualities or is she truly evil?

15. 4. Glittering Generalities
What company is featured here?
How can you tell that this is about Chevrolet?
Can you tell what is being promoted?
What positive ideas are represented?
Does this tell me anything about the product they are selling?
Would I buy this if I wasn’t an American citizen?
shows things in positive light with no facts

16. What company is advertised?
What was the message about McDonald’s?
Do you buy food based on fun?

17. 5. Card Stacking using facts and figures to show one side is better
What software looks like the best?
Have you ever heard of Talk Now?
What qualities am I looking for in a product?
Are pretty numbers the only quality I look at in a product?
using facts and figures to show one side is better

18. What company is advertised?
Do Mac ever computers get viruses?

19. 6. Plain folks the person is just like me
Do I care what other people like me do?
Should I vote for the guy the plumber likes?
Do all fat people lose weight eating Subway or can I lose weight another way?
Is a former fat guy an average person?
Is a plumber an average guy?
FYI – My uncle is a plumber
the person is just like me

20. Did you see someone in the crowd who looked like your ethnic group?
Do you want a Coca-Cola?

21. 7. Transfer uses feelings about one thing to get you to
What is she wearing?
What group is usually seen with this hat on?
What holiday is associated with this group?
What do most Americans eat on that holiday?
Do you want to eat a Banquet Frozen Turkey dinner?
Will eating this product make me feel warm and fuzzy like Thanksgiving?
What other qualities about this food do I care about? Taste & price?
uses feelings about one thing to get you to
feel the same about something else

22. What product was advertised here?
Do you want to buy a mini-van because you like cute baby animals?

23. Gallery Walk
With your assigned group:
Complete each station on the worksheet.
3-4 minutes for each
We will review at the end.

24. What’s the Message?
Class Activity Review

30. Why?

33. entrance ticket for the next class your exit ticket for today.
Complete the
What's The Message
Propaganda entrance/exit ticket
tan worksheet
as your
entrance ticket for the next class or
your exit ticket for today.
***Note***
Your drawing must have at least 5 colors on it