1. Innovative Tools to Expand Public Participation in Planning June 26, 2015 Presented By: Jessica Clark, PennDOT Program Center Leanne Doran, McCormick Taylor Jennifer Horn, McCormick Taylor 1

2. Presentation Overview Transportation Planning in Pennsylvania Modernizing Our Outreach Process  Pilot Project  Round 2: Implementation Lessons Learned 2

3. About the Commission The State Transportation Commission (STC) is comprised of 15 members Serves as PennDOT’s Board of Directors Established by PA Act 120 of 1970 Conducted biennial Public Hearings across the state to collect feedback for Statewide Twelve Year Program (TYP) Launched modernization pilot in 2013 3

4. Transportation Planning in PA 4

5. 5

6. Transportation Improvement Program (TIP) 6

7. Traditional Outreach Approach Strict Guidelines Public Hearing Format STC Members and PennDOT leadership participated Overlapped with MPO/RPO public meetings

8. Traditional Outreach Approach 8 Six representatives of the general public attended six hearings in 2011

9. Goals: Extend the range of public involvement techniques to increase input Use modernized tools and techniques Educate customers and increase awareness Strengthen connections between the STC and the MPO/RPO outreach efforts Modernizing Our Process - 2013

10. Launched New Website www.TalkPATransportation.com Offered Survey 24/7 Online, Hotline, Paper Hosted Statewide Public Meeting via Webcast Collaborated with Planning Partners 10

11. New Branding and Theme Insert Website Image from 2013 11

12. Connecting With Customers 2,200 completed online survey 38 did telephone survey 100+ attended webcast public meeting 48 submitted project forms 12

13. Connecting with Customers 13 7,000 transportation needs were identified in 2013. Please visit: www.TalkPATransportation.com for more information.www.TalkPATransportation.com

14. Positive Outcomes - 2013 Increased accessibility and participation Increased awareness with 10,000 website visitors a year Connected STC Members with MPO/RPO outreach efforts Set new standard for Twelve Year Program Public Outreach Commission unanimously adopted the new process

15. Where We Are Now 15 Taking it to the Next Level Round 2: Implementation

16. 2017 Twelve Year Program Update

17. Public Outreach Program Website Updates www.talkPAtransportation.com Offered Survey 24/7 Online, Telephone, Paper Hosted Statewide Public Meeting via Webcast Collaborated with Planning Partners 17

18. Enhanced Promotion Campaign 18

19. How We Spread the Word 19 Planning Partners Challenge Email blasts to over 2,000 stakeholders Presentation s at industry events Frequent website updates Press Releases to traditional media Social Media Share Campaign

20. Social Media Share 20 #TalkPA12Yr

21. Impact of Promotions on Survey 21 Director's Challenge Social Media Share 1 st Round Promotions

22. Online Public Meeting April 16, 2015 22

23. MetroQuest Online Survey

24. Online Survey Results 5,312 online surveys completed 62% increase 15,634 transportation issues mapped 55% increase Participants across Pennsylvania in every county and 1,106 municipalities 24

25. We Asked: Rank Priorities 25

26. What We Learned About Priorities Top Rated Priorities: Pavement Conditions Safety Bridges Other Priorities Shared: Smart Growth Historic Preservation Distracted Driving 26

27. We Asked: Budget Priorities 27

28. What We Learned About Investment Investment Priorities Translated to Dollars 28

29. We Asked: Identify Projects 29

30. What We Learned About Issues 30

31. What We Learned About Issues 15,564 Transportation Issues Identified 31

32. Survey Conclusions Customers Identified Safety As Top Priority Highly Ranked Among Top Funded Investment 3,418 Safety Issues Identified PennDOT supports this priority and programmed $3.4 billion for safety improvements in 2015 Twelve Year Program 32

33. About the Respondents 33 More Gender and Ethnic Diversity Needed Ethnicity Gender

34. About the Respondents 34 Mode ChoiceCustomer Age Diverse Age and Mode Representation

35. Sharing Results: Telling the Story 35 Website Updates Presentations Infographics Webmaps Data Sharing

36. Sharing Results: Statewide Web Map 36 Available Soon at: www.TalkPATransportation.com

37. Sharing Results: Regional Web Map 37 Available Soon at: www.TalkPATransportation.com

38. Sharing Results: Regional Web Map 38 Available Soon at: www.TalkPATransportation.com

39. Promotions: Lessons Learned Social Media is an essential tool Launch grassroots campaigns to share Don’t forget traditional media outlets Engage advocacy and affinity organizations, such as:  AARP, Area Agencies on Aging  Latino and African American Chambers of Commerce  League of Women Voters 39

40. Webcasts: Lessons Learned Plan for higher level of effort than traditional public meetings  Technology tests  Script and graphics  Dry run with speakers on air Closed captioning enhances accessibility, but has limited video display options Audience interaction is critical to success  Live polling  Questions and Answers 40

41. Online Survey: Lessons Learned Allot time in your budget for analysis and visualization GIS and Excel database relationship experience is essential Graphic design enhancements are beneficial Instruction tabs help traditional participants Ask demographic questions that align with Census data Limit free-form questions with verbatim answers Ask the right questions 41

42. Questions 42

43. Thank You Jessica Clark Transportation Planning Manager Pennsylvania Department of Transportation jessclark@pa.gov Leanne Doran Senior Public Involvement Specialist McCormick Taylor lmdoran@mccormicktaylor.com Jennifer Horn Communications Specialist McCormick Taylor jmhorn@mccormicktaylor.com