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EM Physicians and the Medical Spa

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Presentation on theme: "EM Physicians and the Medical Spa"— Presentation transcript:

1 EM Physicians and the Medical Spa
Alex Troncoso, MD Wellness Track Morristown Memorial Hospital MEMC V

2 EM Physicians and the Medical Spa
What is a Medical Spa? How does it relate to wellness? How does it relate to Emergency Medicine? Personal Experience Questions

3 What is a Medical Spa? Non / Minimally invasive cosmetic procedures
Injectables: Botox / Dermal Fillers Laser hair removal Microdermabrasion Chemical exfoliation / Peels Facility Bridging the gap Medical office / Relaxing environment

4 What is a Medical Spa? Physician owned and operated
Other business models More credible Popularity increased greatly over past 5 yrs. Large increase in procedure demand More physician specialties offering services IM, OB, DMD, Derm, FP

5 Popularity of Medical spas
Less invasive / risk Anesthesia Procedure type Less costly Cashflow Payment plans Increased Demand Less downtime Hours / Days More options Preventative? Maintenance Avoid major procedures

6 Patient Selection One of the most important aspects
Choose clientele carefully Managing expectations What is the patient looking for? Are we able to provide? Plastic surgery? Results promised vs. delivered

7 Wellness and the Medical Spa
What is Wellness? Physical Psychological Actions: Focus on physical aspects LHR, Injectables, Micro Results: Mainly on psychological aspects Self perception / confidence

8 EP's and Medical Spas What does EM have to do with Medspa's?
Nothing Characteristics of EM as a specialty Why do this vs. ED shifts? Longevity Less stressful environment Possibly decrease burnout

9 EP's and Medical Spas EP Characteristics lending towards Medspas
Schedule Free time Personality Patient relationships Longevity Continue after ED retirement Burnout Dichotomy

10 Personal Experience Time Capital Obstacles Stress Risk Reward
Buildout, Equipment Obstacles Patient base, reputation, breaking even Stress Risk Reward Pt. satisfaction, personal rewards

11 Update Ceased operations after 18 months Factors Economy Time
Pt. volume, disposable income, “Discounts” Overhead Time Capital expenditures Increased (Advertising, staff salary / commission) Decreased revenues

12 Questions?

13 Thank you Have a safe trip home!

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