2. Mitchell 1 SocialCRM Spread the Word Reputation Boost Increase Sales
Let’s talk about Marketing.
Why do businesses need marketing?
Spread the Word
Reputation Boost
Increase Sales
repair information | shop management | shop marketing

3. Reality Check: Marketing
Mitchell 1 SocialCRM
Reality Check: Marketing
“…Your business will fail if you neglect to stay in touch with your customers and understand what they need and the feedback they offer.”
repair information | shop management | shop marketing

4. Mitchell 1 SocialCRM How do businesses begin a marketing plan?
Start thinking of the 3 M’s
Market – Who are you targeting?
Message – What are you trying to say?
Media – How are you going to deliver it?
repair information | shop management | shop marketing

5. Market – Start with their current customer base.
Mitchell 1 SocialCRM
Market – Start with their current customer base.
repair information | shop management | shop marketing

6. Message – Focus on their product/service.
Mitchell 1 SocialCRM
Message – Focus on their product/service.
repair information | shop management | shop marketing

7. Mitchell 1 SocialCRM Media – Use current Strategies & Technology
Marketing Company ERA
Telemarketing
Bulk Mail
Newspaper Ads
Yellow Page Ads
Billboards
TV Commercials
Radio Ads
Catch-all Focus
Relationship ERA
Websites
Campaigns
Loyalty Rewards
Customer Feedback
Search Engines
Retention Focus
Social/Mobile ERA
Smart Phones
Social Media Content
Consumer Reviews
Mobile Friendly
Real-time connection
Relationship Focus
SEO
repair information | shop management | shop marketing

8. Mitchell 1 SocialCRM Media – This is where we want to be!
Relationship ERA
Websites
Campaigns
Loyalty Rewards
Customer Feedback
Search Engines
Retention Focus
Social/Mobile ERA
Smart Phones
Social Media Content
Consumer Reviews
Mobile Friendly
Real-time connection
Relationship Focus
SEO
repair information | shop management | shop marketing

9. Mitchell 1 SocialCRM Why do businesses need marketing?
Spread the Word – Develop Relationships
Reputation Boost – Manage Relationships
Increase Sales – Profit from Relationships
repair information | shop management | shop marketing

10. Mitchell 1 SocialCRM Relationships in business
“….customers have a wide range of options, they prefer to stick to companies with whom they have had a positive experience and built a good rapport. Relationship building is an integral part of developing your business…..”
repair information | shop management | shop marketing

11. Building Consumer Relationships
Mitchell 1 SocialCRM
Building Consumer Relationships
Businesses will use multiple strategies to build consumer relationships. Some strategies are more obvious like being reliable, building trust or providing a great product or service. Other strategies take a bit more effort but are just as important:
Frequent Communication
Collect & Listen To Feedback
Show Appreciation or Gratitude
Analyze the results
Mitchell 1 SocialCRM helps shops build better consumer relationships before, during and after the visit.
repair information | shop management | shop marketing

12. Building Better Consumer Relationships: Frequent Communication
Mitchell 1 SocialCRM
Building Better Consumer Relationships: Frequent Communication
“…purpose of a proactive campaign is not to bombard customers with outbound communications, but rather to provide relevant, insightful information that a customer would find valuable and be willing to pick up the phone to call to find out about.”
repair information | shop management | shop marketing

13. Mitchell 1 SocialCRM Service Reminder Retention Features Benefits
Automatic Service Reminder s
Bring customers back sooner / more often
Trigger = OE Maintenance Schedule & Vehicle Mileage
Branded/Shop Logo
Mobile Friendly
Coupon option
Appointment Request
Social Media Links
Loyalty Site (OAS)
Link to SureCritic
repair information | shop management | shop marketing

14. Mitchell 1 SocialCRM Retention Features Benefits
Recurring Targeted Campaigns
Making sure all vehicle needs are met
Trigger(s) = Multiple see below (Automatic)
State Inspection (SMS Inspection date)
Timing Belt (OEM Specs)
Lost Customer (9 months)
Recommendation (SMS Entry)
Branded/Shop Logo
Mobile Friendly
Appointment Request
Social Media Links
Loyalty Site (OAS)
Link to SureCritic
repair information | shop management | shop marketing

15. Mitchell 1 SocialCRM Thank-you Emails Feature Benefit
Thank-you After Every Visit
Loyalty – show gratitude, collect Feedback
Trigger = Paid/Posted Invoice
Branded/Shop Logo
Mobile Friendly
Coupon option
Appointment Request
Social Media Links
Loyalty Site (OAS)
Link to SureCritic
repair information | shop management | shop marketing

16. Mitchell 1 SocialCRM Sample Appointment Reminder Retention Feature
Benefit
Scheduled Appointment Reminder
Continue to ask for business
Trigger = Scheduled event in the Manager SE scheduler
Reminders are sent:
5 days before
Morning of
The scheduled appointment
repair information | shop management | shop marketing

17. Target Market Promotions
Mitchell 1 SocialCRM
Target Market Promotions
Retention Feature
Benefit
Unlimited Target Market Promotions ( Blast)
Generate Specific Business (slow week, etc.)
Trigger = Customer Request
Unlimited! – Create with Agent Anytime
Create Custom List From Database
Customized Message & Coupons
Branded/Shop Logo
Appointment Request
Social Media Links
Loyalty Site (OAS)
Link to SureCritic
repair information | shop management | shop marketing

18. Email Matching Service
Mitchell 1 SocialCRM
Matching Service
Retention Features
Benefits
Matching / Collecting s
Increase your count!
Collecting s
Program Start Match Approx. 30% of Database
Every Quarter We Match New Customers
We Provide Welcome Kit Assist Shop in Collection
Provide Front Counter Signage >>>
Collection sheet
Welcome Booklet
repair information | shop management | shop marketing

19. Mitchell 1 SocialCRM OwnerAutoSite.com Retention Feature Benefit
Consumer Loyalty Vehicle Website
(OwnerAutoSite.com)
Ties the consumer to specific shop – only work done at this shop is tracked.
Home Screen
Service History
repair information | shop management | shop marketing

20. Manufacturer Scheduled Services
Mitchell 1 SocialCRM
OwnerAutoSite.com
Request Appointment
Manufacturer Scheduled Services
Coupons
Auto Service News
repair information | shop management | shop marketing

21. New Customer Acquisition Feature
Mitchell 1 SocialCRM
Verified Reviews
New Customer Acquisition Feature
Benefit
Automatic Customer Review Collection
Verified Reviews Provide Credible Feedback
Automatic – 5 Star Review Scale
Verified
Phone Reviews - Get More Reviews Sooner!
Available on the Internet
Notification for New & Low Score (3 Stars) sent to shop
repair information | shop management | shop marketing

22. Why Our Reviews Are Better
Mitchell 1 SocialCRM
Why Our Reviews Are Better
Phone Reviews Increase Velocity (generate reviews faster)
Shop’s Review Page Is Optimized For Search
Verified Reviews Scores Are Generally Higher
Rescore Opportunity Gives Second Chance
Social Engage Google Review/Share Opportunity
Automatic Collection Makes It Simple
Share Best Reviews on Shop Facebook Newsfeed
Phone Reviews give us another opportunity to obtain an address
repair information | shop management | shop marketing

23. Building Better Consumer Relationships:
Mitchell 1 SocialCRM
Building Better Consumer Relationships:
Remember, Mitchell 1 SocialCRM helps business with their marketing by helping them build better consumer relationships with by way of:
Automated Campaigns and Facebook content (Frequent Communication)
SureCritic Reviews and Business Review Page (Collect & Listen To Feedback)
Manager SE Star Notifications, Review Response & Social Media Sharing and Coupon options (Show Appreciation or Gratitude)
Reports & Dashboard Content (Analyze the results)
repair information | shop management | shop marketing

24. Mitchell 1 SocialCRM Unique Competitive Advantages
Shop Management Integration
Real-time notifications
Consumer Details Screen
Interactive Dashboard
Repair Order Details Screen
Reporting
ed Reports (weekly or Monthly)
Sales Projection & Trend Report
Year over Year Sales Report
Industry benchmark Report
Support & Pricing
Dedicated Agent – Outbound support
No Hidden fees
Mitchell 1 has the Industry Leading and Most Comprehensive Marketing Program for Driving Customer Loyalty
Reviews
Phone Reviews
Concern Resolution (ReScore)
Low Score Diagnostics
Daily Digest and Review notifications
Matching
FREE start up s
FREE Ongoing s
s Collected through Phone Reviews
Campaigns
OEM Timing Belts
Targeted Google+
repair information | shop management | shop marketing

25. Mitchell 1 SocialCRM Best Reports
repair information | shop management | shop marketing

26. Mitchell 1 SocialCRM Level 1
repair information | shop management | shop marketing

27. New LocalSearch Product Level
Mitchell 1 LocalSearch
New LocalSearch Product Level
Search Optimized Website
Website Traffic Tracking
Automatic Blog Posting
Call Tracking Phone Numbers
Direct Google Review Solicitation (also Yelp, Facebook, etc.)
Advanced Lead Source Tracking and ROI
Adwords Management Services
repair information | shop management | shop marketing

28. New Template Features:
Mitchell 1 LocalSearch
Premium Business Website
New Template Features:
Optimized for search
Keywords and descriptions
Enriched content (copy)
Mobile Friendly
Call to action
Embedded social icon links
Call tracking Phone Numbers
Caller analytics
Recorded calls
Automatic Blog content
Advanced website traffic tracking
Visitor source
Leads
Response & Revenue
Link:
repair information | shop management | shop marketing

29. LocalSearch Competitive Advantages
Mitchell 1 LocalSearch
LocalSearch Competitive Advantages
repair information | shop management | shop marketing

30. Call Tracking Services
Mitchell 1 LocalSearch
Call Tracking Services
repair information | shop management | shop marketing

31. Mitchell 1 LocalSearch More Online Reviews
Generate more reviews online for 3rd party review sites such as Google, Yelp and Facebook.
Direct Review Link Sent Via:
SMS Text Via Phone App (by shop owner)
Sent Upon Non-Response to SureCritic review
Sent Upon Positive SureCritic Review
repair information | shop management | shop marketing

32. Mitchell 1 LocalSearch More Online Reviews
repair information | shop management | shop marketing

33. Mitchell 1 LocalSearch More Online Reviews
repair information | shop management | shop marketing

34. New Tracking Dashboard
Mitchell 1 LocalSearch
New Tracking Dashboard
Link to Dashboard
repair information | shop management | shop marketing

35. Mitchell 1 LocalSearch Level 1 Level 2
repair information | shop management | shop marketing

36. Mitchell 1 Google AdWords
repair information | shop management | shop marketing

37. Mitchell 1 Google AdWords
Service Includes:
Custom ad creation
Ad management
Phone call tracking
Demographic targeting (city, zip, radius)
Ad budget management
Shop required to maintain a minimum $200 ad budget monthly.
repair information | shop management | shop marketing

38. Mitchell 1 Google AdWords
New Tracking Dashboard
Link to Dashboard
repair information | shop management | shop marketing

39. Mitchell 1 SocialCRM, LocalSearch & Google AdWords
Level 3
Level 1
Level 2
repair information | shop management | shop marketing