1. ORIENTATION TO SCHOOL NUTRITION MANAGEMENT
Marketing

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4. Describe the importance of marketing in school nutrition programs.
Objective 1
Describe the importance of marketing in school nutrition programs.

5. Purpose of Marketing School Nutrition Programs:
To help school nutrition professionals:
understand the basic principles of marketing
know how to apply marketing principles to develop and implement a school nutrition marketing plan and
evaluate a marketing plan

6. Role of the School Nutrition Director
Knowing what the customer wants and needs
Providing products and services that satisfy customer demands

7. Identify the basic principles of marketing.
Objective 2
Identify the basic principles of marketing.

8. Definition of Marketing
Marketing is the process of creating, communicating, and delivering value to customers.

9. Techniques of Marketing
Promoting
Advertising
Merchandising
Selling

10. Difference Between Marketing and Advertising
Marketing includes advertising.
Marketing is both active and interactive.
Advertising is presenting the sales pitch and is more direct.
Advertising is more of the commercial way of marketing.

11. Marketing School Nutrition
Promote school nutrition products as nutritious.
Sell the school nutrition program as part of the educational environment.
Change the image of the program.
Influence dietary behaviors of students.

12. Types of Marketing
Direct or commercial marketing is the process of promoting and selling the product or service.
Social marketing is a process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than for profit.

13. What do you think should be the main focus of marketing school nutrition?
VOTE
Promoting and selling food products
Influencing students to select a quality nutritional diet to improve their health
Not sure

14. Fundamental P’s of Marketing
Product: goods, services, or changed behavior
Price: cost to target group in money, time, and effort
Place: outlet or spot where product is acquired
Promotion: activities to “sell” or promote benefits of the product

15. Social Marketing Principle #5
Policy: facilitates a course of action to support voluntary changes in behavior

16. Identify the elements of a marketing plan.
Objective 3
Identify the elements of a marketing plan.

17. Marketing Plan
A marketing plan is a written plan of an organized approach to change, with goals and objectives identified, and the means of accomplishing those goals described.

18. Steps to Preparing a Successful Marketing Plan
Establish measurable objectives/goals.
Identify the target audience.
Assess the current situation.
Research the target audience.
Develop strategies and tactics.

19. Steps to Preparing a Successful Marketing Plan (continued)
Develop a budget.
Establish timelines.
Implement strategies and tactics.
Evaluate results.
Follow up.

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22. Institute of Child Nutrition The University of Mississippi
Mission: To provide information and services that promote the continuous improvement of child nutrition programs
Vision: To be the leader in providing education, research, and resources to promote excellence in child nutrition programs