1. CHANGES IN SOCIETY

2. Development of Mass Culture!
Mass Culture: a common culture experienced by large numbers of people
What are some things that could cause this large number of people to experience and create a new culture?
Urban populations are growing
Industrialization creates cheaper goods
We begin top have more time to ourselves

3. Leisure Time Leisure: freedom from time consuming duties
Amusement parks
Baseball
American and National Leagues
Negro League
Vaudeville: mix of song, dance, and comedy
Ragtime: music that blended African-American songs and European musical forms

4. Consumer Society Consumers: person who buys something
Rise of “modern advertising”
Appealed to consumers
Ads appeared in newspapers for the 1st time
Department Stores began to open
Mail order became popular with people in remote areas
1858: Macy’s
1868: Marshall Field
1914: Lord & Taylor
Ask class if they recall the store that opened up as a 5&dime and then became a major corporation & department store

5. Literacy Increases! Literacy Increases
Reading became popular (dime novels)
Publishing industry grew
Joseph Pulitzer: New York World
William Randolph Hearst: New York Morning Journal
Changes in Schooling
New laws would require children to attend school
Due to mass immigration
Citizenship & English taught

6. Segregation and Jim Crow Laws Still Exist!
Literacy tests and poll taxes were still being used to prevent African Americans from voting
Sometimes tests would be written in Latin
Plessy v. Ferguson: ruled “separate but equal” was a legal institution & did not violate the 14th Amendment
Jim Crow Laws: enforced segregation
System was at its height during this period and until the 1960’s
From there were over 2500 lynchings

7. Ida B. Wells

8. Mass Migration
Mass migration from the Rural South to already overcrowded cities
Made to live in certain areas
Landlords often divided out the smallest apartments

9. Booker T. Washington
1881: Founded Tuskegee Institute in AL; taught African Americans a trade
Didn’t think African Americans should challenge segregation
Thought “whites and blacks could work together” but live separate social lives
This belief became known as the Atlanta Compromise

10. Booker T. Washington

11. W.E.B. Du Bois Thought African Americans should challenge segregation
Pushed for higher education of African Americans
1909: helped found the National Association for the Advancement of Colored People (NAACP)

12. W.E.B. Du Bois

13. The Wrap Up Match Up!