1. Society & Mass Culture Changes in American Life (1880-1914)
Chapter 21, Section 4

2. Essential Question What should schools teach?
How did modern advertising spur on economic growth, as well as change Americans lives?
What events led to more Americans having more leisure time available?

3. Mass Culture
A Common Culture Experienced by Large Numbers of People

4. How Can Schools Create “Mass Culture?”

5. Schools Impact on Mass Culture
City & States Passed Laws that Forced ALL Kids to Go to School (Suckers! )
Immigration Was Increasing!
Schools Taught English & Citizenship Classes
Everyone Learns the Same Things!
Create an “American” Mass Culture

6. Assimilation

7. Growth of Literacy More Education = More Americans Reading!
Dime Novels = $0.10
Dime Novels Were Very Popular!
Told Stories of Romance/Adventure/ Wild West
Americans Read More Newspapers Too!

8. Joseph Pulitzer Owner of the New York World
Major Newspaper in the World
Competed with The New York Morning Journal
Added Comics, Sports, & Exaggerated Stories to Sell More Newspapers!

9. William Randolph Hearst
Owner of the New York Morning Journal
Competed with Pulitzer’s New York World
Both Newspapers Used Cartoons, Sports, Comics, & Dramatic Stories to Sell!

10. The Pulitzer Prize Named After Joseph Pulitzer
Awarded to the Best Article/ Newspaper/ Picture/ Book, Etc… Each Year
Dramatic Pictures that Capture a Moment!

14. Goal of Advertisers: Get People to Buy Their Products!
1900’s – Advertise in Newspapers, Magazines, Billboards
Use Athletes/Movie Stars to Sell Their Product

15. Sunday Football (The Guys)

16. Oprah (4pm Everyday) & Saturday Mornings

17. Commercials

18. What Commercials/Slogans Did You Come Up With?

19. Department Stores Stores Where You Could Buy Anything & Everything!
Montgomery Ward
Sears Roebuck (Today Sears)

20. Mail Order Catalogs Department Stores Were Located in Cities
Sears Roebuck & Montgomery Ward Sent Mail Order Catalogs Home To Customers in Rural Areas
Rural Customers Could Now Get the Same Products/Goods as those in Cities

21. U.S. Postal Service
In 1896, the U.S. Post Office Created a New System to Deliver Mail & Packages to Homes
More Americans Could Order Goods & Receive Them Using Mail Order Catalogs

22. Leisure

23. What Americans Did with Their Free Time

24. Central Park, NYC

25. Coney Island

27. Sports Early 1900’s

28. African American Baseball Leagues
Due to Plessy vs. Ferguson (1896), Major League Baseball was Segregated!
Jackie Robinson Would be the 1st African American to Play MLB Baseball in the 1950’s

29. What Allowed Americans to Have More Free Time & $$$ (More Leisure)?

30. Vaudevilles Mixture of Song, Dance, & Comedy
Perfect for a Friday Night Date

31. Vaudevilles

34. Ragtime Blend of African American Music & European Music
Scott Joplin – King of Ragtime
“Maple-Leaf Rag” Scott Joplin’s #1 Hit

35. The 1st Movies Ever Movies Competed with Live Entertainment
1st Movies were Silent
Cost $.05
Known as Nickelodeons

36. The Wright Brothers Invented the First Airplane in 1903
The Kitty Hawk:
Named After Kitty Hawk, North Carolina)
Would Lead to Increased Trade, Travel & Transportation

38. Essential Question What should schools teach?
How did modern advertising spur on economic growth, as well as change Americans lives?
What events led to more Americans having more leisure time available?