1. Business Usage of Social Media in North America
Bill Sodeman D. W. Johnston School of Business Martin Methodist College Pulaski, TN USA

2. The early years Access methods Services
Desktop computers and modem banks
University computer networks
Bulletin board systems
CompuServe
America Online
MySpace

3. Twenty-first century tipping points
Access methods
Services
Smartphones and laptops
3G on regional and national mobile phone networks
Public, university, and corporate WiFi networks
Mobile web sites
Social media and social networking services (SNS)
Smartphone apps
Geolocation services

4. Two major social networking services (SNS)
Facebook
Twitter
Emphasis is on the user’s real identity
Facebook users can embed photos and video directly into posts
Corporate pages allow multiple Facebook users to post for a brand
Short text messaging service
A content-rich dial tone for social networking services
Users and services can embed hashtags and URLs in a tweet
Twitter users can have multiple identities and accounts

5. SNS & corporate social performance
Uses by companies
with poor CSP
Uses by companies
with excellent CSP
“Let the interns do it”
Creating customers by “closing the sale”
Crisis management
Greenwashing campaigns
Public relations “flackitude”
Awkward hashtags
Support from all organizational levels
Providing free resources to primary and secondary stakeholders
Reinforcing authentic, positive aspects of corporate culture
Engaging proactively
Telling compelling stories

6. http://smbp. uwaterloo. ca/wp-content/uploads/2015/02/MC-Good-Comment

7. When a hashtag becomes a bashtag
Dude, I used to work at McDonald’s. The #McDStories I could tell would raise your hair.
 These #McDStories never get old, kinda like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week
The promoted TT  of #McDStories isn’t going the direction I it to go. Lots of weed stories and heart attack jokes.
#McDStories I lost 50lbs in 6 months after I quit working and eating at McDonald’s

10. Maersk Line social media spectrum

11. http://www. maersklinesocial

12. Maersk Line Social’s ten commandments
It’s communication, not marketing
Do it yourself
Keep costs down
Don’t be afraid
Improvise
It has to be simple and visual
Tell stories
Ensure the organization is behind it
No mass distribution
Build on what you have done
Lean is fun

13. Legal rights and privacy
In the USA, employee SNS usage may be protected by law
Discussions of workplace conditions
Political speech and the First Amendment
Corporate and organizational SNS policies
Be professional when using SNS
Set boundaries for employee SNS usage during business hours
Personal SNS usage may contribute to corporate reputation