1. Multimedia Industry Knowledge CUFGEN01A Develop And Apply Industry Knowledge CUFMEM08A Apply Principles Of Instructional Design To A Multimedia Product Week 2

2. Gareth Jay BSc (Multimedia Information Systems)
Address:

3. Last Week
Seek information on the structure and operation of the industry
Seek information on industry employment obligations and opportunities
Seek information on new technology
Update industry knowledge
Receive and interpret the brief for the instructional design
Generate and assess ideas
Conduct research
Select and instructional design model
Plan and compose the instructional product
Evaluate instructional strategies and materials

4. Last Week
“Multimedia is the use of a computer to present and combine text, graphics, audio and video with links and tools that let the user navigate, interact, create and communicate.”
Many multimedia careers
Many multimedia markets

5. Last Week Logo Design Giving a positive view on company
Giving an immediate and memorable recognition through its uniqueness
Has no misinterpretations or similarity with another company
Reproducible in all formats, e.g. computer or print, large or small, black and white or colour
Colours should be limited and incorporate the company’s theme
Reflects company’s values and product

6. Logo Design Use lines in your logos Vary the thickness of the lines
Make lines of dots, dashes, or combinations
Look at the patterns that a series of lines make
Use lines to direct eyeflow
Use lines to form barriers
Use lines to indicate connections
Use lines to show movement

7. Logo Design Use shapes in your logos
The circle is protective or infite
The square denotes stability, equality and honest
The triangle suggests tension or conflict or action

8. Logo Design
Try using shapes to replace letters

9. Logo Design Combine shapes and lines with text
Who needs clipart? Make balloons out of some circles, triangles, squares and curvy lines
Letters with tails are fun

10. Logo Design Color simplicity
It’s no surprise that three fourths of the top corporate companies use one or two colors in their logo. Having too many colours can make your logo difficult to see or convey emotion.
Effective logos use 1-3 colours

11. Logo Design Start with concepts A helicopter transport company:
A rotor, spiral
Helicopter,
Hover - Hummingbird

12. Logo Design The client will not always like what you like.
This can be annoying however
“The customer is always right”
They are paying the bill