1. COOKE REALTY PARTNERS
Advertising Strategy

2. OBJECTIVE
Increase leads for Cooke Realty Partners using Facebook Advertising.
Use the Free Home Valuation report as a call to action.

3. HOW TO DO IT “New Year, New Home” Campaign
The campaign will take place just after the start of the New Year
The posts/ads will focus on “fresh starts”, new home values, etc.

4. THE SPECIFICS Target Audience Numbers Age: 35-65+ Gender: All
Behaviors: Likely to move, Homeowners
Within the zip codes 37127, , 37129, 37135
Numbers
Total Budget: $300
Minimum Daily Budget: $5
Timeline: Jan. 6th – 30th, 2017

5. STRATEGY Ads Landing Page Four ads will run within two adsets.
Three supporting posts will be featured during the campaign
There will be an average of one ad per week with a post to support them.
The ads that will run will feature the “New Year, New Home” motto and/or include a link to the landing page.
Adsets: 2
Landing Page
From the two landing page examples that I saw ( com/free-home-valuation and com/free-home-valuation- report) the first was more aesthetically pleasing.
The landing page should be similar to that but with a client quote (like the second link) in place of a video.

6. ZILLOW Zip Codes 37127 & 37129 Zip Codes 37128 & 37135
37127: SE Murfreesboro
Warm market (Seller & Buyer Market)
Market will continue to increase through September 2017 (3.7%)
$195,900 HVI
37129: NW Murfreesboro
Hot market (Seller Market)
Market will continue to increase through September 2017 (3.9%)
$192,800 HVI
Zip Codes & 37135
37128: SW Murfreesboro
Hot market (Seller Market)
Market will continue to increase through September 2017 (4.0%)
$203,900 HVI
37135: Nolensville
Warm market (Seller and Buyer Market)
Market will continue to increase through September 2017 (2.5%)
$362,000 HVI

7. ZILLOW Murfreesboro Home Value
$193,000
8.9% growth in the last year
Expected to grow 3.9% in the next year
Market: Warm (leaning towards “Sellers Market”)
Median Home Price: $246,392
Median Rental Price: $1,399

8. AD SPECIFICATIONS Ad Type: Page Post Link Ad (within the newsfeed)
Text: 500 characters
Title: 1-2 lines (depending on length)
Domain link: 1 line
Description: 2-3 lines (depending on title length)
Image aspect ratio: 1.91:1
Image specs in ad: 400x209 px If the uploaded image is smaller than 400x209 px, then it will render as 154x154 or 90x90 px (the largest available size) (

9. GRAPHICS
The following slides contain design samples for graphics to be used during this campaign.
Three of the images were found on Shutterstock.com, one of the images was pulled from the Cooke Realty Facebook page. (links provided for all)

10. GRAPHICS
IMAGE:
moving-into-new-home.html?src=NgVseTQZf1MmevVZrSLvMQ-1-21

11. AD DETAILS
The home values in your area are hot! Let us show you your home’s worth in today’s market.
*Graphic*
FREE Home Valuation
Get started now with your free home valuation.

12. GRAPHICS
IMAGE:

13. AD DETAILS
Are you ready for a fresh start in 2017? Cooke Realty Partners can help! Find out your home’s value in today’s market.
*Graphic*
FREE Home Valuation
Get started now with your free home valuation.

14. GRAPHICS
IMAGE:
room-in-their-house.html?src=tMX7YRGK9-CmtHtTjOm6hQ-2-0

15. AD DETAILS
“Have you recently renovated? Your home value may have increased! Discover the value of other homes in your area.”
*Graphic*
FREE Home Valuation
Request your free home valuation from Cooke Realty Partners.

16. GRAPHICS
interior-in-a-new-house.html?src=Z4bR7H4a2KvFE3QFeO6EVQ-1-62
IMAGE:

17. AD DETAILS
“Let Cooke Realty help you begin your journey to your new home. Get started with your free home valuation today!”
*Graphic*
You Deserve an Upgrade
Let Cooke Realty provide you with a free home valuation.

18. SCHEDULE
DATES & TIMES OF POSTS/ADS VARY TO REACH AS MUCH OF EACH MARKET AS POSSIBLE.
COOKE
NEW YEAR CAMPAIGN
JANUARY 2017
AD SET ONE
37127 & 37129
AD SET TWO
37128 & 37135
AD ONE:
AD TWO:
AD THREE:
AD FOUR:
POST ONE:
POST TWO:
POST THREE:

19. WHAT ELSE?
Aside from the new ad campaign, occasional posts should be made on the Facebook page pertaining to the “New Year”/fresh start theme.
This is a way to prime the audience.
Types of articles to use in posts:
tips/houselogic-new-years-resolutions-home/
new-year.html?_r=0
Home-Should-Be-Your-New-Years-Resolution.aspx

20. RESEARCH Links https://www.facebook.com/business/products/ads
that-generate-leads/
Nielson Zip Code Look-up
Zillow

21. Let’s Sell Some Houses!